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When the design of brand culture deliberately target is recognized by the market, labeled with specific relationships between cultures to establish effective,vibram five fingers, so there are cultural connotations of the brand. Great success with this method is the classic example of "Marlboro" (cigarettes). Marlboro 50 years ago in the twentieth century.
The brand of cigarettes as a woman, operated for 30 years, always known Since then,nike dunk sb high women shoes, brand re-positioning and to mark a mark resembling Lie Weisi cowboy culture began Marlboro's success. Most of the industrial brand to take this approach. We focus on custody of the founders of the conscious creation of brand culture. Brands like people in theory,pittsburgh steelers jerseys, there is a brand of brand personality theory,reggie white packers jersey, "personality" in the West article called "personality".
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