Crispin, Porter + Bogusky — the ad agency that is behind a variety of Microsoft;s recent ad campaigns (everything from the confounding Gates/Seinfeld skits, to the Laptop Hunters,
Windows 7 Home Basic, to the newest Kylie happy talk series) — is launching yet another group of ads starting this week.The new campaign,
microsoft Office 2010 Activation, which kicks off Thursday in six countries, is “I’m a PC and
Windows 7 was my idea.” The thought behind the message is that
Windows 7 was created out of user feedback and complaints: They wanted an operating system that was faster, less complicated,
Microsoft Office 2007 Standard, smaller, more secure. And
Windows 7 is the result.Blogger Long Zheng noted that one of Microsoft employees featured in the video clip from the campaign is Chaitanya Sareen, responsible for developing the new
Windows 7 taskbar.The new campaign will include TV, print ads,
microsoft Office 2010 License, banner ads,
Office 2010 Standard Key, posters/billboards and branded-entertainment elements, according to The New York times. I saw one of the posters on a bus-stop kiosk here in New York yesterday and I have to admit it left me scratching my head, wondering who the guy was in the picture who was claiming
Windows 7 was his idea…The new campaign provides a new way for Microsoft to put Vista behind it, without actually disparaging Vista by name. But it;s undeniable that Vista is the operating system about which most of these user complaints is targeted.What do you think of the “totally my idea” campaign? And what do you expect Apple;s reaction to the new ads to be?
