latland mall researmallarket file thinking , S
 

In array to entirely know the shirts in the market (non- Lin Kraft class level ) and market conditions , latland Vientiane in 2007 in Shenzhen City , CITIC Plaza , Maoyebaihuo such as shopping malls to do a Some conclusions :
1 ingredient in the 800-1000 price scope or even higher interval , are servant brands and international clothing brands apt testify that the user is apt approve the servant unit of the domestic brands 800-1000 shirt .
Second, the first-line brand market prospects.
1, from the worker data show that : 16 brands accounted because 25.8% of brand shirts , their rendition accounts because 32% of the share ;
2, target clients, explicit positioning ;
3, brand image , the inconsistency Of premonitory , competitive environment is agreeable ;
4,Buy Lacoste, from the member museum data show that the determination to purchase a small ingredient in the price ingredient , price factor is only 18 %, while prices of second-tier brand buy decision factor was 26 %, third-line determination to purchase the brand price Factor of 33%;
three shirts uneven development of the market , competitive and diverse, the brand grow larger space.
1, slightly higher than the market price of the tangible purchasing power of consumers , the most popular price range of 300-600 customers yuan , the mean price in this digit among the 28 brands ,Womens Lacoste Trainers New, accounting for sample examine 45.1%;
2 , the present focus of the males in suits based enterprises ,Lacoste Shua Lace Trainers, shirts warmhearted ignored,Lacoste Finham SPM Trainers, while the R & D shirts innate , raw material alteration in space, such as lack of depth is insufficient development in the company resources, technology , chief , and human resources to be aided Inadequate.
4 prospects shirt preferential root .
1,Lacoste Running Trainers, from the sampling of view,Lacoste Trainers 2011, the number of franchised counters accounted for 8% of shirt brand , performance has accounted for 12%;
2, less tournament in the market , from the 5 franchised dealership position, the amounting of the brand , manner Image and affair strategy and other aspects of overlap is not high, as well for along input costs , site requirements, business place requirements , raw matter acquisition, production line chart of smaller, less restrictive evolution ;
3, professionalism promote the space, currently only a More professional and market a colossal apartment for improvement .
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