What do you think about keywords in blog posts?
 

I am aware of the significance of the keyword in the field of SEO. What do you think does it hold in blog posts? When it comes to blogs, I highly doubt that keywords and keyword optimization can be utilized here. Is there a way in which blog posts could be optimized? I have been using WordPress plugin scribe for my writing work. Whenever I want to update my blog post, a tab keeps asking me to add the same keyword over and over again in one post each. Is this really matters? Is there any importance in blog posts for keywords?