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-   -   asics gel stratus I do not know (http://www.freeadvertisingzone.com/showthread.php?t=974727)

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83sunmcom 88sunsdcm 03-26-2011 10:59 AM

  楚天都市报讯 (记者 陈军) 眼下,微博正成为企业、品牌的宣传利器。90后武汉姑娘杨梅(化名)敲敲键盘,发一条微博,即可月入数万元 。

  杨梅说,如今一些网络公关公司,选择和有影响力的博主合作,为某个品牌发布活动或宣传内容。比如拥有1 0万粉丝的微博博主,每发一条广告可获得500元;若粉丝数量达到60万人,发一条微博可以赚2 000元。

  杨梅曾发过一条价值万元的微博,太阳城官方网站。该微博是某国际彩妆品牌的新品推广消息,并搭配一张代言人图片。这条微博看起来不像广告,更像一个消费者 的使用体验分享。

  杨梅并非名人,她的微博何以受到广告主青睐?

  杨梅说,刚开始她抱着试试看的态度与明星微博聊天,竟然有了一些回应。随后,她用自己的微博免费帮一些 电影和电视剧做推广,或帮明星做宣传,从而结识了不少娱乐圈人士。

  如今,杨梅的微博粉丝既有知名草根博主,又有明星。微博人气渐旺后,各种品牌都来凑热闹,杨梅顺势接了 一些公关公司的商业推广。

  专家点评

  武汉青年创业培训中心主任张福宏:粉丝的数量以及微博质量,决定了这个微博的商业价值,这是典型的注意 力经济。这种低成本、低风险的创业方式适合年轻创业者,关键要持续发布有价值的特色内容,吸引足够多的粉丝 关注。


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