Despite the fact that people still aren’t spending the way they were back in 2006–and might not ever–Hermès has seen sales jump 23% over the first half of 2010,
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And the company believes that the second half of the year will exceed analyst expectations.
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Three Wolf Moon – Fashionista Fashion Industry News, Desig! Hermès Sales Jump 23% in the First Half of 2010 By Lauren Sherman Tuesday, Jul 20, 2010 / 11:00 AM GMT -5
The reason behind Hermès’ steady success? Well,
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The “Apple of the luxury goods industry” can really do no wrong.
What’s the lesson for luxury brands that want to some day be on Hermès‘ level? Sell things that people will always want to buy,
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