Psychology in translation is the human personality, referred to as personality. But the label is "personality" is not compared with other unique properties of fire,
five fingers speed, but for people or brands such as brand "is a person," Brand personality is that when we think of the brand is a person "people" personality: a light young or older ######y, avant-garde or elegant, is the inward or outward.
Is the passionate or calm and stable,
supra vaider shoes, ... ... brand culture, brand personality, often the source of the cultural connotation of performance. In the clothing industry, in many cases this is the brand personality, founder of the brand on the individual's personality projection,
vibrams 5 fingers, reflecting the founder's ideal of individual self-rated or ideal social self,
men's dunk high shoes, when that ideal self - brand personality culture - for many consumers appreciate and accepted to form a brand culture.
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