Do you have a couple minutes to look into something for me?
This short
http://olov.theultimatesystem.com/go/index
video will explain everything -- it's one of the most exciting and powerful presentations I've seen in a long time:
http://olov.theultimatesystem.com/e/c?VQBXH31R207cp31/
http://olov.theultimatesystem.com/go/index