Whether you're raising money through direct mail, an internet campaign or some other form of direct response, here are some ideas for maximizing your efforts, raising more money,
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Choose the right list for your project. Your success rates will depend on reaching the right people.
Make sure there is a clear "call to action". Be sure to spell out what it is you want the donor to do. If you're sending a letter, include a summary of the action in a PS.
Personalize! Don't send Dear Friend… Failing to personalize a request to each donor is detrimental to your appeal and can send the wrong message. If someone has been donating to your organization for several years,
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Send the Thank You in the same format as you received the gift. If the gift came through the mail, send the Thank You through the mail. If it came through the internet, send an email Thank You.
Send your Thank You letter timely. Ideally, you should get a Thank You letter out within 48 hours of the receipt of the gift. This lets the donor know that you received their gift,
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In your Thank You letter,
Pump shoes -An Aesthetic Shoe - Non-Profit, tell the donor what you are already doing with their donation. Take advantage of the Thank You letter to tell the donor how their gift has already been put to use.
Let the donor choose how often they hear from you. This is important in keeping donors happy! Putting them in control of when they hear from you helps ensure that when you ask them for a gift, they will respond. This ultimately boosts your response rates and lowers costs.
Let donors choose which part of your program they want their money to be used for. In other words, let them designate. This will tell you where their interests lie,
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About the Author
(c) Sandy Rees, CFRE
Sandy Rees is a nonprofit fundraising coach,
Cheap Jordan 5, consultant, trainer,
Air Jordan Retro 5, and author. She shows small nonprofit organizations how to raise more money, gain more supporters,
Cheap Jordan 4, and strengthen their Boards. Learn more about successful fundraising and get free fundraising tips in her e-zine "Bright Ideas for Fundraising" on her website at
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included. 8 Ways to Raise Money and Keep Your Donors Happy! by Sandy Rees, CFRE in Non-Profit (submitted 2009-02-02)