A Buzz Piece_5486

What's a buzz piece? And why do you need one for your website?
It's pretty simple really. It's an information piece of some kind. Usually a special report about what you do. Or what you sell. Perhaps 5-10 pages long. And it creates "a buzz" about your business.
Some people even refer to it as a bait piece.
But whatever form you use, it can attract all the leads you can handle. That's what buzz pieces do. They attract people.
And a good one will jump-start your online marketing plans. And if that's what you'd like your website to do for you, then you've got to read the rest of this page.
They can take the form of:
- a "best of" compilation
- a special report
- a checklist
- a how-to guide
- an overview of a broader topic
- a free chapter of a book
- a bundle of articles
- a list of tips about what you know or do well
- a great ideas guide
- a synopsis of survey results
- a toolkit - ideas and tips
- secrets - what a client needs to know before making a buying decision.
Now I'm not saying that you can't take your online business to the next level without a buzz piece.
But the investment you make in the right one will almost certainly be the most important business-building tool you add to your online marketing efforts.
Should You Offer A Newsletter Or A Buzz Piece?
Why not both? If you really want to offer your prospective customers a newsletter, go ahead. In fact, they can subscribe to it when they download your buzz piece.
If you look at any successful online business, the odds are that they have a buzz piece. They may not call it that. But that's what it is.
Now think about it. Sure that pop-up... or floating invitation... may offer an invitation to sign up for a newsletter. But put yourself in your customer's shoes.
What are you more likely to sign up for? A free newsletter... or... a free report giving you information that can really help you in your life? Or in your business? Information that maybe you haven't seen before.
What Is The Most Important Aspect Of A Buzz Piece?
The topic. If your target market has no interest in the subject, forget it. Or if your free offering has little relation to the product or service you offer, it won't do a thing for you.
It must be related to what you do! And your prospects... your prospective customers... must have a keen interest in the information you're offering.
Your buzz piece represents your company. Showcasing what you do and how well you do it. And it could become your number one sales lead producer.
How Come You Haven't Heard More About Buzz Pieces?
And why will the right one explode your prospect list... and ultimately... your sales?
Most businesses today understand the value of adding good content to their web presence. But what happens after that? What happens to all of your traffic if you can't even get someone to read your offer? "Killer" salesmanship is all about creating sensational ads. Ads that supercharge your business. Explode your cash flow. And dramatically improve your company's bottom line.
But the success of any sales process is ultimately determined by the trust the potential customer places in the business or person doing the selling.
And a well-conceived offer of free information does an amazing job of developing trust between you and your prospective customers. It does an equally super job of encouraging an ongoing relationship with them.
Can You Write Your Own?
Sure you can probably create your own buzz piece. But it will take some work. And do you really have the time? Or the writing ability? You may have someone in-house that can write one. Maybe. Most companies don't have pro writers on staff.
Other Than a Website, A Buzz Piece Is the Best Investment You Can Make In Your Business
Why? Because the biggest thing it does is attract people. And supercharge every aspect of your marketing campaign. It can bring your business a lot more publicity. And many more referrals.
Most businesses don't have the time or employ the writing talent to create their own. Face it. Most businesses don't have a skilled pro writer on staff. And it takes time... and talent... to write an effective, business-building buzz piece.
The writer will have to do quite a bit of research. Perhaps interview you or someone from your company since you're the expert. Fill in the gaps with more research. Do the writing. Rewriting. And editing. Not a small job.
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