AP China Daily: With attractive statistics, China's market to show a senior Swiss watch industry an attractive prospect. However, the high-end watch manufacturers how their products from Switzerland out of the valley, into China's emerging retail market shop windows go it? Enter the Chinese market watches are facing many challenges, such as the maze of legal, cultural differences (including superstition), and the vast territory and so on. Promote its brand in China, the Swiss watch business Heuer (TAG Heuer) have to seriously consider these challenges. CEO Babin (Jean Christophe Babin), said: "China is a unique market. It is completely different from India and Russia. India has a network of small shops dotted, and Russia have the most basic watch retail tradition. "" When we developed the strategy in China when the adventure and the unknown elements too much. In more than 30 major cities, one choice is the right shop for each city is a very difficult thing. In addition, the expansion of the city is still kept - everything is changing. In fact, the watch retail market is constantly changing, you will find that this is a challenge. In addition to these, where sales outlets for surprisingly small: in the UK, right up to 500 sales outlets, while in China, we find 100. "Before opening up in China, large department stores operated by the government, which sell some in China, Japan and a few Swiss watch brands. Today, the tradition still continues large-scale department store, Parkson (Parksons) and other department store chains are set ambitious expansion plans. However, with the Swatch (Swatch), Richemont (Richemont) and the LVMH Group and other large markets in China, the layout of larger scale, the development of an independent retail department store franchise outside of the watch network, the time is ripe. a single brand shops, and magnificent multi-brand watch store appearance, marking the major watch companies came to China. In addition,
replica Burberry watch, the Swatch Group, LVMH (which owns TAG Heuer brand) and Richemont shares have local distributors in China Xinyu Hengdeli (Xinyu Hengdeli). Xinyu Hengdeli has the largest distribution network of 76 stores in its main selling
Audemars Piguet (Audemars Piguet) and other high-end brands of watches. Currently, Sowind Group (Sowind Group) subsidiary Girard Perregaux (Girard Perregaux) monk-dimensional sand (Jean Richard) brand, by Benjamin Group (FJ Benjamin) and retail chains,
cheap replica Panerai watches, "World Watch Center,
replica Montblanc watch, Shenzhen Heng Jili" (Shenzhen Harmony World Watch Center ) for sale. Singapore Retail Group,
tag heuer ######## watches, Sincere Watch (Sincere) in Shanghai opened a flange Muller (Franck Muller) stores. But the Hong Kong listed company Peace Mark (Peace Mark Holdings Ltd) has adopted a different approach. It is for those trying to break into the Chinese market, luxury brand watches,
Montblanc replica, the package provides a clever solution. The watch manufacturers, distributors and retailers to not only provide a retail network, it will also introduce a well-known Western brand watch sales in China's game. March 2006,
replica Ferrari watch for women, Peace Mark and the nation's largest watch retailer Tang Long (Tourneau) set up a joint venture. Tang Long, 35 stores in the United States, watches, more than 100 years of sales experience, and in New York, the world's largest watch store - Tang Long flagship store Time Machine. Peace Mark was established in 1983, the original core business is manufacturing for export in the mid-range watches, production centers in mainland China, Switzerland and Hong Kong. But in January 2004, China began to allow foreigners to operate the watch of legal business, Peace Mark saw the markets outside of the watch manufacturing business, and their point of sale 800 mid-range watches, luxury watch brands as potential retail partners. Like other retail partners, Peace Mark has established a network, including the establishment of a single customer brand stores, in addition to store shops, jewelry shops, as well as a joint venture between it and Raymond Tong. The joint venture company name is appropriate into the Li Tang Lung (Holdings) Limited (Peace Mark (Holdings) Ltd), Raymond Tong has set up two stores in Shanghai,
######## omega, Beijing also has one, and plans to open another in the end of April. Tang Long Macau store opening planned for 2008, site for the latest and most unusual in the world between the ############. The company's goal is to have 30 stores by 2011. Currently, it accounts for 5% of China's high-end watch market share. Why Tanron for them, Peace Mark Group Chief Financial Officer Tsang Kwong Chiu (Kevin Tsang), said: "Tang Long in China is not known, but it is luxury watch retail experience and a good relationship with the brand. We need to It helps us to shorten the learning time. "In return, Peace Mark to Tang Long provides a familiar market, local management team. Because every city in China need a separate business license, so the team is critical for Tang Long. Tang Long, executive vice president Andrew? J? Block (Andrew J Block),
Burberry watches, said: "Peace Mark is an expert in China, and we are looking at a Chinese retail experts and partners in a common forward. We will enter the Chinese market as an opportunity, and bring our customers. "Although both sides were prominent in the retail sector, but the Dragon Peace Litang in China did not simply copy the store mode. Bullock said: "We have a store in Shanghai Xintiandi, the top floor of a club, which has a comfortable area for guests to relax, have wine and cigars for guests to enjoy. Our idea is to create a unique selling experience. In the U.S. you see this, but very effective in China. "portfolio of products for each store as much as possible and similar U.S. stores, about 40 brands. According to Block introduction, the best-selling brand is Omega (Omega) and Rolex (Rolex), and beaded watches tend to sell better than the U.S. market. At the same time, customers increasingly prefer the small brands such as Girard Perregaux, Parmigiani (Parmigiani Fleurier) and Athens (Ulysse Nardin), etc., because the Chinese people have gradually become a sophisticated watch buyers. Or, Tsang Kwong Chiu, said: "The Chinese rich people like to buy the table." He also said a long history of traditional style and the brand is very popular, but market is still male than female table table market is more robust. The biggest challenge comes, Tsang Kwong Chiu, said: "The influx of so many brand stores in China and compete for space, so watch the biggest problem facing companies today is the rising rental costs. But the market is developing rapidly, the brand is willing to invest This is a good thing. "
Wealthy Chinese like to buy the table
Hybrid Mode
