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Old 05-21-2011, 02:53 PM   #1
jordanshoes1
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Default Krakoff的设计开始采用皮革、尼龙和布料

到了1995年,公司迎来了转机,因为他们迎来了一位公司历史上的“救赎者”——Lew Frankfort(路?弗兰克弗)。他就任公司董事长兼CEO之后,Coach bags(寇兹)品牌开始重新恢复活力。Frankfort的理念是,在物质富裕、资讯发达的现代社会,单靠品质和 功能性已不能满足现代消费者的需求,消费者其实更在意和追求产品的随身携带是否愉悦、是否漂亮等“情绪化” 需求。因此在他上任之后,所做的工作就是不再让品质和功能性成为cheap Coach(寇兹)产品的唯一竞争力,他要提高产品的“情绪化需求”。 上任不久,Frankfort请来了新的设计师Reed Krakoff(瑞德?克拉科夫),jordan shoes。Krakoff提出了著名的3F新产品理念——Fun、Coach handbags,直接让Coach(寇兹)这个品牌看到了希望。从改变产品的原材料入手,Krakoff的设计开始采用皮 革、尼龙和布料,jordan shoes,向市场推出轻便、色调明快的包袋。当然刚开始的变革并不是彻底的,t postulate wearisome,而是渐进式的。因为Coach outlet认为,如果不顾一切地推行全新的设计,只会引起Coach(寇兹)固有消费者的反感,现在这四款AJ鞋的经典元素都被汇集在了这双。“我们要做的是在不伤害原来品牌的前提下,做渐进式的革新。” 慢慢地,革新起到了效果,13 shoxjordan 1discount Coach bags(寇兹)公司的销售开始回暖。质量可靠而又设计精良的authentic bags(寇兹)重新回到人们的视线中,并且迅速重夺市场份额。在经历了十余年的发展之后,到2006年底,该公司 的市值已经接近180亿美元,jordan shoes,成为时Coach bags 中的佼佼者。 TAG: Coach bags Coach handbags Coach outlet discount Coach bags authentic bags cheap Coach Coach bags
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