Microsoft Office 2007 Enterprise Microsoft's PR ag

A expanding quantity of Softies are Twittering these days, as are members of Microsoft;s primary public-relations firm, Waggener Edstrom.Like a number of tech PR firms,Microsoft Office 2007 Enterprise, WaggEd also monitors religiously Twitter developments involving its greatest customer. On March eleven, WaggEd went past just monitoring tweets: It introduced a beta version of the software program tool for monitoring and analyzing them.Known as twendz,Windows 7 Pro, the new tweet-analysis device is totally free and obtainable to any interested parties. WaggEd reps are using the device in-house to track budding developments. Waggs also have shared twendz “with several Microsoft clients,” a company spokesperson said.To this un-Twitter-trained eye,Microsoft Office Professional 2007, it looked like twendz was little more than Twitter Search with a fancy front end. But there;s more to it, according to the WaggEd spokesperson:“Twendz marries twitter search with real-time sentiment analysis. twendz is able to effectively generalize the attitudes and feelings about a particular topic, product or brand as the conversation happens. So, for example, the latest top trend on twitter is about the new iPod Shuffle. twendz is able to tell you how people are feeling about the new iPod, and it can summarize those feelings and attitudes for you over time.”Twendz was developed by WaggEd;s measurement and monitoring team — which also developed a media mapping and evaluation service known as Narrative NetworkSM. The team is developing a follow-on edition with “more features,Windows 7 Home Premium, functionality and deeper capabilities that would be provided for a fee as part of our family of monitoring and measurement tools,Office 2010 Activation,” the spokesperson said.“It started with a rare Portland, OR snow day and a WE software program engineer who was bored, trapped in his home and curious enough about Twitterers to develop a new way to track sentiment in Twitter posts. By the end of the day our Web Solutions group released the first version of a new Twitter tool. Honed over the next two months with the help of our Studio D, and Technology Services teams, it grew into an online application that can be effectively applied to our business.”So if you;ve been wondering if Microsoft and its PR scouts have been watching your tweets — especially those having to do with Microsoft — the answer probably is yes. And from here on out, it;s definitely going to be the case.