The Wall Road Journal will be the second publication to report that Microsoft;s soon-to-be-launched coolness campaign will use the slogan “Windows Not Walls” as its rallying cry. (Here;s the first report in AdWeek citing that same slogan.)I don;t care who ad agency Crispin Porter puts in the starring role along with Chairman Bill Gates in its $300+ million campaign. Seinfeld, Chris Rock, Hillary,
Thomas Sabo Collection, Michael Phelps. But I am intrigued about what kind of messaging Crispin and Microsoft think will reinvigorate Vista;s Windows; image and make Microsoft less of an Apple chump.Here are some with the themes I;m betting we;ll see in whatever kind of campaign goes live on September 4: Windows is everywhere. It;s on your PC, your mobile device and in the cloud. (It;s not really on your Xbox or your Zune,
Windows 7 Home Premium X64, but that probably won;t stop the ad folks from designing these into the picture, as well. Update: Technically, you can make the case that Windows is inside the Xbox, as Windows-Now.com;s Robert McLaws reminded me.)Because Windows is everywhere,
Buy Office Professional Plus 2010, you don;t need to be tethered to your desk. You can do Windows computing at the beach, on a boat, in the tub or on a moat. (Cue, Dr. Seuss.)Windows is not a closed ecosystem. There are hundreds of PC and phone makers who build Windows-centric devices. There are developers embedding Windows Live programming interfaces into their programs and services. (Don;t expect any terms as uncool as “API” or “ecosystem” to rear their heads in this ad campaign, though. I;m doubtful we;ll see any direct mentions of Apple, either. That;s just not the Microsoft way.) Just for fun,
Office Standard 2010 Product Key, I googled “Windows, Not Walls” to see what came up. Reference No. 1 was an abstract of an educational paper entitled,
Windows 7 Professional Key, “Writing Assignments as Windows, Not Walls: Enlivening Unboundedness through Boundaries.” There were a few refernces to Dan Fogelberg;s eighth album, “Windows and Walls.” And there were lots of ads for home construction companies that do windows but not walls (or both windows and walls). Hmm. Not a lot of inspiration there….I wonder whether the the Empire will strike back? Will Microsoft take the high but boring street and simply produce another Bill-Gates-centric spoof video? Will there be a theme song? An action figure? Free coupons for Live Search Cashback bucks? A chance to guest blog on “Engineering
Windows 7“?What are you expecting Microsoft to as part of its upcoming “Windows, Not Walls”campaign?
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