In most people's eyes, Maybelline positive shining glory of success. From a micro such as mustard seeds grow into graceful trees of excellence, clear image of the terminal, display and convenient combination of enthusiastic sales recommendation, complete abandonment of the high-end market, product positioning, firmly lock the young women as consumers, is the implementation of market positioning firm Maybelline portrayal. Maybelline L'Oreal Group is relying on the power, with strong professional, fashion and popular brand cosmetics empire strategy success today. First, create a professional make-up brand based; Despite the end of 2008, Maybelline launched its skincare line, but before 13 years, Maybelline has always insisted their professional make-up brand positioning, by virtue of its sheer makeup Maybelline make-up experts to establish the product's brand image. Maybelline to of the characteristics of the products. On the product launch, not only has all kinds of Maybelline lipstick, foundation, eye shadow, mascara, eyeliner and nail polish, make-up products, and innovations introduced moisture and lipstick, Yan Cai does not wear lipstick, amazing special Alice eyelashes cream, instant color nail polish, Yan Cai lasting liquid foundation products have become popular among consumers of the star product. In product development, Maybelline has always been committed to the pursuit of internal quality make-up perfect for the modern woman to provide the most attractive make-up effects. In order to meet the Oriental taste, especially in Japan set up a large research institution dedicated to testing a variety of colors and formulations to meet the needs of Asian women. Rich color, moist texture, high bid of product information, so that simultaneous feelings of Chinese consumers with consistent global fashion capital of New York's fashion trend. Way in sales, the first time 75 years ago, Maybelline was Maybelline is not only the world's largest manufacturer of mascara and founder, or the U.S. top three make-up brand, has become China's most well-known mass cosmetics market, best-selling cosmetics brand. Second, adhere to the popular price point; and most of the multinational brands to enter the Chinese market only to take the high road is different from L'Oreal Maybelline introduced into China in order to facilitate the purchase of more channels, more and more continuity with the price of affinity its popular brand name. In China, according to L'Oreal L'Oreal to Maybelline's position is Maybelline have had a slogan 80 after the consumer group has become Maybelline's definitely the main. This group has a Basically, the price of Maybelline lipstick in the $ 30-60 range. Similar Shiseido makeup products such as high-end price of most 100 yuan, equivalent to three times the price of Maybelline products. With the price cuts during the SARS this year, Maybelline's products in the price consumers are increasingly able to provide the general public, in their promotional activities, the individual types of lipstick prices even as low as $ 10,
Louis Vuitton Outlet, than most domestic brands The price is even lower, which greatly stimulated the pursuit of price-sensitive but the trend of low-end consumer brand. In 2006, L'Oreal China has been on the low end of the 30 percent price reduction across the board make-up brand, aimed at Third, all channels intensive distribution strategy; L'Oreal that, as the market increases, Beauty products and personal care products will also be the same, sooner or later become a Maybelline is positioned at the Volkswagen brand, for such brands, in addition to price, convenience of purchase is also an important consideration for the consumer, is adhere to all channels of distribution-intensive to maintain the market share of leading brands Maybelline as a key support. For a long time, traditional large-scale department stores enhance the brand image due to high role, make-up products, especially high-end cosmetics major sales channels. On the other hand because the lack of department store penetration, combined with high rental and management costs, increased operating costs of the brand, product and consumer pull far distance, far from being able to meet the needs of popular brand Maybelline - enable consumers anywhere can buy its products. On the other hand with the development of the market in recent years, popular cosmetics retail channels become more diversified, large-scale warehouse supermarkets, hypermarkets, discount stores, supermarket chains, convenience stores, cosmetic stores and other new retail formats emerging. Around every corner of popular channels such features increase the convenience of consumers, while flexible pricing strategy also makes a more popular brand affinity. Therefore, the full selection Maybelline penetration in recent years most supermarkets and convenience store chain to expand the channel. In this strategy under the guidance of 2000, Maybelline has 130 cities in the country 3552 sales outlets, but as of early 2009, Maybelline has 660 cities in China with sales outlets in the L'Oreal All brands topped the list. . It is worth mentioning that four women to meet the needs of the local star product promotion; as a mass consumer products, Maybelline has always believed that From 1995 to enter the Chinese market, European and American color trends from copying to serious study of Chinese women's skin and the color characteristics of products from China to New York R & D R & D center will be moved to Shanghai Pudong, European and American brands from Maybelline to achieve local market close. Relying on the L'Oreal Group's strong R & D, research and combined with the characteristics and needs of the Chinese people, more specifically design to consumer expectations and habits of the perfect combination of products. As the founder of the world's mascara, Maybelline mascara attaches great importance to the product. In the mascara, the short, flat against the Asian women's issues in general eyelashes, 2008 Maybelline introduced with immediate effect the instantaneous profit thick mascara, thick as the most important feature in an instant, gently brush, dense stand now, and fully non-caking, non-adhesive, stud clear. Instantaneous profit thick mascara, not only in the United States, Western Europe and Japan for the sales made in 2006 and 2007 champion, Maybelline mascara is also achieved annual sales in China more than 7 million brilliant performance. As a makeup base steps in foundation products, Maybelline in make-up for the Chinese women desire the same time care needs by introducing the first to improve the skin's Maybelline New York pure mineral liquid foundation. The Foundation set aside the traditional concept of free flavors and preservatives, the energy injected into the skin mineral foundation, can soothe the skin, improve skin redness, the continued use of visible skin improvement. 8 colors while Chinese women fit skin, the skin experts to test, the skin healthier and more moisture. Lip color products is the highest penetration rate category, fit for the Chinese pursuit of young women like makeup Lip effects of natural moisture, skin care and makeup Maybelline deliberately combined, through the introduction of a 17 color, contains collagen Maybelline New York Crystal 3D collagen lipstick, lip effect will be the most nourishing and lush with color effects combined to make lips smooth, soft, prevention of dry, calm lip, all-day comfort moist. Five, continuing into the fashion brand value; although Maybelline's cheap, but in order to meet these young consumers' pursuit of the brand, it tried to shape their own fashion, ######y and international brand image. By big-budget advertising and high-end store counters construction, Maybelline to become fashionable, trend spokesman. Make-up market in China compared to high-end skill is not enough on the offensive, take the public route and in the popular and dependable flow of domestic brands, Maybelline in the conflict to seek a uniform. 1, the brand endorsements: In the overseas market, follow the main brand of L'Oreal who is from the global fashion center of New York products, it certainly represents a ######y, international, and the latest fashion. 2, the counter image: Maybelline Although the choice of supermarkets and convenience channels, but it still insists on the counter form of sales. On the one hand, it's Maybelline counters in recent years have been realigned to highlight the characteristics of the independent image of the cabinet, whether in goods of a kind, the counter of the IPL than in the past more novel, unique, bright, highlighting the fashion sense. On the other hand, the counter to buy a trained instructor will give a high-end feel, not because of convenience through increased product confused with low-end brands. 3, intensive advertising: cosmetics consumer is also the most easily swayed by advertising groups, advertising as an effective brand awareness and loyalty means, the attention has been L'Oreal Group. From the founding date, Maybelline cosmetics ad has been running its strong momentum occupy the forefront of the advertising market. Open up a fashion publication, and turn on the TV, can see Maybelline ads. It is reported that Maybelline was invested in advertising on the China's overall make-up ads into account the half. 4, celebrity endorsements: In order to adapt to the Chinese people's aesthetic tastes, from the American supermodel Josie Maran to Zhang Ziyi, to Wang Wenqin,
Coach Handbags, Liu Xuan, Lu Yu combination of people, with Maybelline's voice always needs a complementary product promotion market topic, Maybelline to advocate a healthy appearance, fresh temperament, charm and interpretation of the pro-Maybelline, fashion, energy, vitality of the brand image
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I choose, I like Rowing baby, heard the Thank mouth, day to night shooting mouth has been accompanied, even home deadlines, a hard mouth, thank you >
last wish Day
God, I really think of me as Feng Shang I.
fact I was a very ordinary person, one ordinary police, but in the pursuit of art and work in so little point such a high honor, quite greater pressure. I do not have to repay the reader friend, only for them to sing some songs, thanks to readers of my friends love.
noon from work, I like an ordinary person just go buy a newspaper near the newsstand, ten in front of me suddenly handed an instant I felt very warm and loving. think, comrades of my colleagues told me that love, I am grateful for their psyche.
I read this issue of in themselves, which is also found that they have deficiencies, for which I also think about their future artistic path and the pursuit of life. old is not small, its on the road in the arts but also how far it is my now to work toward, presumably difficult not small, they need to do their own work, but also excellence in the arts, how to do two places at once, is an important issue in the future. Art show an integrated platform, I will live up the expectations of readers and friends, dedication carved his own artistic style, the beautiful song dedicated to the City folks.
(text / Song Xiaomin Liuzhou Public Security Patrol Detachment Liu Peking University team instructor) November 25, 2010
are my usual style to others, the worry over do not recognize is to create something new of their own after: a very Western style ah! Although it looks incredibly beautify me, but I can understand,
Hermes Birkin Bag 35CM, public different.
HOUSE Ⅱ Hair Salon opened three months ago, as director of shape, my busy work, from ten o'clock in the store and has been busy to 0:00 commonplace thing, But looking at customer satisfaction to leave the back, I think it makes sense. In the past helped shape the real big stars do, and my heart have flattered the pride; later to help people more and more all-round beauty of the home building, more of a say not satisfied and joy.
modern emphasis on quality of life, the external requirements are increased every year. is a visible trend of things, but not everyone will understand the same, you can not completely follow the trend, but must have their own style and temperament. My job is to keep the cutting edge of fashion, the most advanced concept in Liuzhou completely reflected, not the same for you to create their own.
not the same HOUSE Ⅱ hair salon, not the same as Ice, not the same as 18
2010 in the summer, with the teacher coaching the judges, I found the calm of their own; civilization ambassador follow-up, on the stage, I found the heritage of their civilization; I found the individuality of their own, Dancer fashion, gorgeous!
2010 in the summer, , but ambassador committee, director of the dedicated group of colleagues in every civilized ambassador and mutual assistance between the players, As is clear Liujiang water moisture, warm, surrounded by infinite respect wells!
Ilovethiscity, dance looks like. Ilovethecity, quiet look. Ilovethiscity, proud look. Iloveyou,
Hermes Birkin Online, Ilovemycity. Like you never loved me. Five Star Commercial Building Management Co., Ltd., Liuzhou civilization ambassador) November 11, 2010
just see the star, but the cover or smile, or glamorous look, dress or personality, many people think a child star Van After I learned about after the original cover of all those living in our city, around us of ordinary people, but they are the same love of life, positive and optimistic, so in ordinary life and others do not have the same luster, the original star on the life around us, it makes me 'Tiptop feeling.
Liuzhou unique charm to it can not only take us back to the past, but also allows us to always feeling now, feeling the strong pulse of Liuzhou.
thought I was part of Liuzhou, maybe I will become a Man / Wang Jing, Shanghai Pudong Development Bank Liuzhou Branch Office integrated teller, Liuzhou civilization ambassador) November 4, 2010
last week, I calmly,
Coach Sunglasses, but I love the quiet inside the This is a great honor for me. whether it is due professional care and reduce my pain, because my health guidance and to gain something,
Chanel Bags, because my comfort and confidence. anesthesiology workload of a larger, usually charging a little time, but I will strive to improve their business level, down to maintain the idea spread to every public's mind, earnest take on how did I become so authentic that she and Jiuhaola. wish your magazine has more and more exciting!
(text / Bai Ling Liuzhou People's Hospital of anesthesia nurses, Liuzhou civilization ambassador) October 28, 2010
treatment
such as black eye to the beauty salon every week to do --- that is, care
[Popular] Beauty King 2
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Positive chasing the make-up king
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