Has Ed Hardy Really Lost Its Popularity?
In early 2008 if you were in a trendy club or bar in any North American city from Toronto to San Diego you would most likely see dozens of people wearing Ed Hardy t-shirts. As far as I can recall in the summer of 2008 the brand was on fire with t-shirts, women's tunics and bikinis keeping the brand in the club goers mind as a must have item. Based on my own observation I would assume the brand has fallen out of favour amongst trendy and young people however I cannot just speculate I had to checkout the information on trends for myself.
However,
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designer laptop messenger bags for men, what has happened to this once wildly popular brand? Why did ed hardy rise so far and fall so fast like a shooting star. In my opinion the reasons that Ed Hardy was so quick to fizzle out as the source of attention in the fashion world are many. First of all,
miu miu bags shop online, the crowd that ed-hardy appealed to which is fickle club goers and trend seekers,
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miu miu handbags summer 2011, there is nothing really special about Ed Hardy in my opinion. They were selling cotton print t-shirts that literally cost 5 dollars to make in China or less for exuberant prices of over 100 dollars retail. This is not sustainable.
There were thousands of models based on tattoos and not much of a discernible collection. Another thing working against this brand in my humble opinion is that once you have seen one ed hardy you have seen them all. We get it,
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cross body bags designer women, like many fashion trends with their origins in a certain subculture that enter the mainstream,
juicy couture cross body bags, once everyone and their sister is wearing one the chic factor is gone and by that time the subculture that gave birth to the trend has moved far away from this fad. Yet another reason for the brand's painful demise in my opinion is the brand simply went overboard in commercialization of their brand and trying to squeeze every penny out of the name. In the end, they had poisoned the brand. For example, ed hardy began as a tattoo brand and was relatively unknown in mainstream circles. Then it created some fashion items like t-shirts mainly. Where there were t-shirts then there were bikinis,
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cross body messenger bags, jeans,
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miu miu bags online store, track suits, hats,
miu miu handbags ########, socks etc. Then later there were an alarming amount of consumer products like ed hardy fragrances,
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mens cross body bags, collectibles etc. What business does a tattoo artist have becoming the walmart of the tattoo fashion business? The simple answer: they do not. Thus, the crash and burn of Ed Hardy after 2008.
Has Ed Hardy Really Lost Its Popularity
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