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Old 09-03-2011, 05:48 AM   #1
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Default Dog days of the war and the Tramp - Tencent QQ and

When you read this blog, I just made a very difficult decision, even though I no time, even though it may be no time for other authors, I still would like cleavage, as from the flat chest out , find the time to update.
sentence of this passage above, the tone is not my original, I copied the. Copy of the notice Tencent: To the majority of QQ users letter. Finally something a little original Tencent let others copy.
between 360 and Tencent
for the war before the middle of some readers may know, some may now know, this article will be ordered in a dispute Tencent time with the 360 line. Of course, there are some of my personal views.
for this war, one of the most obvious generalization is: This is the dog days of war with the rogue, you are more dog days, he hooligans.


version of this war is absolutely indisputable Department and the Ministry of Culture, the Chinese Internet that matter to most people. You know, some antivirus software vendors have a long time since the production of entertainment news, gossip Internet community needs more discussion topics. Between triad gangs killing people while carrying the bench most are willing to watch.
However, if you watch the process by which one accidentally injure the people, things just gossip so simple.
First, the battle timeline
story from the Chinese New Year begins.
1, Tencent QQ strong push doctors
2010 年 1 月 during the Spring Festival.
In the second and third tier cities
Tencent strong push its \\
the same time, learn from the previous 360, Tencent joint marketing approach with Kaspersky, Norton anti-virus software, by giving six months, the \
360 from this time is probably coming to realize Tencent move their own sites, although the QQ has been the largest client software, but it was already ranked second in the 360 has to have a bit worried about Tencent.
2, QQ suspected scan user's hard drive
2010 年 5 25.
have friends in his blog, Tencent QQ, said the official client scans the user's hard drive,belstaff uk, and through a lot of screenshots to prove his point.

no evidence to show that this is the behavior of 360 controls, but it is certain that, 360 in the September launch of the \a clue (handle).
3, QQ housekeeper began to threaten the 360
2010 年 5 31.
Tencent QQ
doctors will upgrade to 4.0 version, and renamed \
4, the \
Computer World published a cover article, \

this article resonate with the industry caused strong reactions.
no evidence that the 360 involved in the production of this article among the 360 back, but this article did a very good series of actions of public opinion, although the 360 may not really behind the push in the \. \
5, Tencent QQ strong push computer butler
2010 年 9 22.
Tencent strong push \
it for the 360, this move hurt the interests of its great. Because \
6,360 launch of privacy protection
2010 年 9 27.
seems to have been prepared in advance, as in the Tencent strong push \hard drive, check your privacy.

course, Tencent denied the allegation of invasion of privacy.
that someone found 360 so-called \\
360 Privacy protection is only to tell the user QQ in violation of user privacy, but did not give a solution.
7,360 buttoned launched
2010 年 10 bodyguard 29.
360 long-planned launch of \It introduced 360, the software can protect user privacy and give QQ accelerate.

The so-called QQ
to accelerate, which is to uninstall QQ with features such as pop QQ, QQ advertising, QQ music, QQ Pet, QQ show. These operations are not buttoned bodyguards own operations, but require the user to choose their own.
apparently, was 360 \
8, the war of words reached a peak
2010 年 11 in early April.
two sides entered a sustained war of words. 360 in the privacy fuss, and Tencent, said plug buttoned bodyguard is illegal, is infringing products.
two other divisions, respectively, on the court.
Not long ago, a funny thing happened.
According to the \\Under no power, while sitting next to him is also \
and in the audience, live mainly in the two employees based. After recording half of the program, employees of both companies have been unable to control themselves, attack each other up, Tencent many employees the company moved out of the historical abuses 360 \tortoise \
9, Tencent rely on users to unload 360
2010 年 3 November evening.
war broke out. Tencent resorted to a trick trick, the use of pop, headlines, etc. to the portal to the user broadcast \, we have just made a very difficult decision. QQ in the 360 to plug the company to stop violations and malicious slander, we decided with 360 in the computer software to stop running QQ software. We know this will cause you some inconvenience, we sincerely apologize. But also the reasons for this decision to write in the following, hope get your understanding and support.
Tencent attempt to hijack the user
to set 360 to death.
At this time, there are Internet users questioned: Tencent not claim not to scan the user's hard drive you, how do you know the user to install the 360? (Actually, is the recognition of scanned Tencent later, the wording is \
10,360 launch Web QQ client
2010 年 3 November evening.
Hong Zhou obviously battle-hardened general, he could not think of Tencent make out in front of \So quickly launched 360 \The client is a browser shell, the user will start the program automatically opens http://web2.qq.com.
360 attempts to use Web QQ Tencent way to deal with blocked from the client.
11, Tencent off Web QQ
2010 年 3 November evening.
Obviously, Web QQ client will not take care of this move is effective. Because the server Web QQ Tencent there. 360 re how to do, Tencent users can not log on.
introduced in the 360 client Web QQ, Tencent closed the Web QQ, turn the page and skip to \
12,360 buttoning a shirt guard off the assembly line
2010 年 3 November evening.
without any notice, the official news of the situation, 360 will be \Now, users can not be found on the 360 site buttoned bodyguards.
No one is fully aware of 360
Why do I think that Hong Zhou is thought Tencent be merciless.
bodyguard for buttoning a shirt off the assembly line, the 360 may well be said to QQ sake of users, so that they can log back on QQ, 360 Tencent not want to fight, but fight for the interests of users. In this way, 360 can once again stand on moral high ground.
In fact, the 360 has stood the moral high ground, and this evening, also went to the Sina Tencent microblogging official account opened, attracting a cluster of criticism, not many people support it.
13,360 to continue PR battle
2010 年 3 November evening.
bodyguard in buttoning a shirt off the assembly line, the 360 made a PR is issued: \- 360 users of the emergency caused by the letter \
14, Tencent proposed settlement
2010 年 3 November evening.
Tencent release terms of the settlement:

360 must be completed on all clients and privacy protection bodyguards buttoned uninstall, stop and promise not to \loss.
I think, privacy protection does not affect the operation and profitability of QQ, it was only to expose QQ \QQ is an indirect recognition of invasion of privacy?
until I wrote here,belstaff motorcycle jackets, the 360 has not publicly responded.
far as I know, tomorrow (November 4) at 9 am, Tencent held a press conference in Beijing, estimates the conference should be a lot of traveling expenses.
The following is my simple drawing
triad scores timeline:





Second, the 360 has not made the big move
11 3, which is today. Tencent resorted to its most ruthless trick: threats to users. The effect of this move is obvious, many people have uninstalled the 360.
But this really work?
I do not think. Hong Zhou is a wily man, Tencent bottom line is what he must be very clear. Tencent will do the most extreme, and he certainly is very clear.
launched from the 360 to the present, Hong Zhou has been the name of \His every step, is to make Internet users believe that He is the most Internet users sake.
other hand, the 360 can not use bodyguards to buttoning a shirt,outlet belstaff, and Tencent direct confrontation, because most users will certainly not leave the QQ. So, buttoning a shirt must be just a pawn bodyguards.
Although the expense of bodyguards
buttoning a shirt, and it may just be a \360 with a \However, when 360 of the \The board overturn it?
360 not make a big move, tonight, is just the beginning.
Third, the long-planned Hong Zhou
Let us look at these events:
5 月 26 日, QQ is alleged to scan your hard drive
July 24, \September 27, 360 privacy protection launched
October 29, 360 Bodyguard launched buttoned
November 3, 360 clients launch Web QQ
November 3, 360 pm appears to be already prepared draft calls
Whether these events
who first launched, only from the effect of view, you can see a path 360 along a road to attack Tencent:
Tencent people feel unsafe
Tencent lose support in the industry
QQ users that may violate privacy
360 gives the solution
Tencent block 360 products
360 gives the solution
Tencent's Web QQ close login non-IE
360 bodyguards pulled buttoning a shirt, concurrent call is issued
continue along this road, you will find, in fact, long way to go, things are not so simple, then certainly there are other tricks to be 360 out.

Figure: Tencent to prohibit users from 360 QQ browser space
and this road you can find 360 of Tencent's actions always respond quickly. One can imagine, Hong Zhou action in this series is premeditated. Let us look at tomorrow or the day after, 360, what would your actions.
360 will release a lot of people think that IM tools, I think not. This is not the 360 areas of expertise, it does not do IM's good reason.
IV, 360 move the lifeblood
Tencent Tencent is so \
a few years ago, many people like to use Coral QQ, because corals can shield Tencent QQ, QQ advertising, but also for ordinary users to use part of the QQ member to use features.
because corals Tencent QQ violated the rights of the most important, affecting the income of Tencent, ultimately, is the author of coral Tencent QQ sent to prison.
QQ
and corals, like buttoning a shirt bodyguards will shield Tencent QQ ad, pop, QQ Game, QQ Pet, QQ show, and so on.
Tencent portal at the beginning of implementation, the \And QQ show, it is Tencent QQ, the first channel to explore profitable. QQ Game, QQ is Tencent's also an important source of income.

buttoned bodyguards will Tencent earnings and promotion channels are blocked, Tencent How can I not excited? The face of weak corals, Tencent can be sent to prison of the court. But in the face crafty of Hong Zhou, Tencent no simple means to deal with, then came a brutal it: relying on the user to unload 360.
fact, this is the trap center of the Hong Zhou, Hong Zhou had a chance to chuckle.
Fifth, buttoned bodyguards trick
in \Two days ago I m editor of Free Software Park, HU Gang lawyers to join QQ Sohu interview on 360 World War, on the buttoned bodyguards trick, we conclude by 3 points:
1,360 with a \
\
2, allows users to select all buttoned bodyguards
each step requires the user self-check, the software itself does not modify the user's QQ program.
If QQ Tencent software, said 360 violations of copyright, users can say it is 360 violations, 360 did not force users to use buttoned bodyguards, the user is to download and choose what to do.
3, not plug-in plug
traditional sense is needed and to be linked together to run the program, but do not need bodyguards and QQ buttoned run together. Users only need to buttoning a shirt bodyguard in the set up, start the QQ on it, after not even need to start buttoning a shirt bodyguards.
360 Coral QQ, from the \
This is buttoned
bodyguards trick which can be seen from Hong Zhou is such a cunning old fox.
VI Dudou
alone is no fun as gang fights, gang fights and only passion. Tencent and 360 has never lacked for enemies, when they began to fight, surely someone will come in gang fights.
1, QQ games grand
as one of the biggest rivals, Shanda Games in September 30 announcement:


we remind you to enter the account password, paid recharge, as well as private conversation, turn off the qq, to ensure that personal information.
2, QQ Tornado Thunder
as the biggest competitors, said Zou Shenglong Thunder CEO:

security vendors we support the introduction of privacy features and services; the same time, the introduction of privacy features are also conducive to the industry specification.
3, 360 Jinshan
as old enemies, the joint of the surf, can cattle, Baidu, Tencent issued a joint statement against 360.
also pointed out that the 360 software Kaspersky Kingsoft hand there are significant security vulnerabilities.
4, 360 beef cattle and
may also have been the holidays, bodyguards in the 360 launch buttoning a shirt, you can immediately announced the launch of cattle, \
Rising
to cattle should be fun after a successor.
July, Tencent has already lost the initiative of reconciliation
Tencent went this far, means that it has lost. It is mainly lost in three areas:
1, the public relations war
360 for the first time when users scan documents accusing QQ, Tencent denied.
When the Second accused
QQ 360 scans the user files, claiming Tencent QQ scan the user's software is designed to protect the user's computer security.
found when the 360 so-called \
this public relations battle in the 3 years, Tencent continued self-denial, never to face privacy issues, and even, it is more to release some of the negative attacks on 360 articles, trying to cover up against the opponent's way of each other's accusations.
the other hand, Tencent PR draft wording is too conservative, nothing new, the language is not lively, Reading and tasteless. The text of 360 public relations, then move them with affection, always touch the user most concerned about the points, and sometimes also provides staple of conversation.
2, the strategy of attack
face buttoned bodyguards, Tencent resorted to relying on the user to unload 360 of the ultimate trick. Trick mean, definitely a Hunzhao.
people playing cards in the face of good, fast,belstaff leather, and strong public relations 360,belstaff brad jacket, Tencent can be said that the strategy step by step into the 360 trap.
Tencent counter in the whole process made me feel there is no plan, no plan is made to see what 360, which was rushed to respond.

But the 360 apparently
planned every step, this has been discussed from the front to see out.
3, when 360 people
accused of invasion of privacy of Tencent, Tencent no positive response, but continue to attack opponents. This is its first loss of the local people.
Tencent resorted to rely on when the 360 this trick the user to unload, I see the discussion on the various microblogging is very intense, most people do not agree with the practice of Tencent, and that Tencent did not respect the user.
the other hand, Netease, Sohu, Sina and Tencent war on the press reviews can be seen 360, and most people do not support Tencent. While the 360 may put a lot of fifty cents to play online war of the party, but I believe many people are expressing their views, the true friends are there. Great direction of public opinion: Tencent, and 360 are not good, but Tencent worse.

Photo: Netease vote on
Tencent this step wrong.
VIII,belstaff jackets, QQ 2010
Although only a second choice Tencent resorted to dumping 360 relying on the user of this move, but who want to use both QQ and 360 users who do not have to uninstall one of them.
1, the use of other chat tools
Gtalk, MSN QQ is a very good alternative to the IM tools, I like Gtalk, Gtalk does not need to install any software because, in the years to use Gmail, it will not scan your computer, you can also use Gtalk in Gmail for voice, video chat, Gtalk does not membership, but all of your chats in Gmail can be saved in.
2, the use of Web QQ
Web QQ is Tencent development of the Web version of QQ, function quite complete, there are private chat and group chat features.
but Tencent order to deal with 360, shut down the Web QQ.
3, the use of third-party clients
QQ if you prefer to use client software, log on QQ, you can consider the use of pidgin, it is now doing well more than an account of third-party chat.
Nine, must protect the privacy of their own regardless of QQ there
scan the user's hard drive to protect the privacy of the work we do.
I have been exposed to before
QQ mail will filter some of the messages that contain sensitive words, although the problem has now been fixed, but I still can not believe Tencent.
on how to protect privacy, the Internet has been a large number of articles, and will not repeat here. However, there are 2 points to note:

1, used with caution in domestic services, especially those who need to enter your phone number, ID number of the class of service.
2, If I have to fill in privacy, to fill to fill in a ######## ########.
Ten, the user computer is not the battlefield
360 manufacturers and Tencent war is not moral, not the bottom line of the war, no matter how high-sounding rhetoric, they are first of all for the sake of their own interests. First party fantasy is not possible for the sake of users, so I used this article do not support either side of a title: dog days of the war and the Tramp.

for Tencent, I always do not like; for the 360, I do not think it is not gangster. But if I have to support the war in this one, I will not support Tencent because it does not respect user choice, first of all hurt the interests of users.
the user's computer is not the war makers, manufacturers must understand this, we must understand that today you do not respect the user, the user can leave you tomorrow. You are not the user must use, even Tencent QQ. On the Internet, there are always alternatives.

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