success coach Reprinted enterprise microblogging

enterprise microblogging marketing blog
moonlight as a real social networking service, microblogging is growing very fast this year, Twitter co-founder Ivan. Williams said, Twitter has reached 175 million registered users, while Vice President Wang Gaofei also revealed Sina, Sina microblogging has reached 20 million registered users, can be seen as the main force of micro Bo
Once upon a time, SNS social networking is following the blog after a large number of investors and entrepreneurs sought after star, but with the emergence and development of micro-Bo, the traditional community networks SNS shows the gradual development of weakness, active users are falling, and the development of Prospects are increasingly being questioned, Once upon a time, SNS leader of happy network through their SNS channel, however, the major site in the SNS territory just killing time when stopping for, microblogging has suddenly sprung up everywhere. Because of its ease of use microblogging features, combined with successful marketing strategies Sina: celebrity, making the micro-Bo was the number of users grow geometrically, microblogging plundered from the SNS website, more and more users.
According to Baidu Index and Google Trends website showed that in early 2010, happy face Sina microblogging network also has the obvious advantage, but as time goes on, happy network user attention down very fast, and Sina microblogging the present leap to a substantial increase to November 2010, Sina microblogging user attention has been more than happy to network, and gradually,asics netburner 30岁男人与20岁男人的区别, and happy net widening the distance, happy net decline in decline still did not stop the trend, the total It seems, SNS hopeless situation, micro-Bo in the ascendant.

Sina Baidu index contrast micro-Bo and happy net

Google website trends and contrast Sina microblogging network
happy, then,success coach, Chinese companies will be how to deal with micro-blog era, Chinese enterprises how to use microblogging network marketing and promotion? Company is currently marketing microblogging is still immature, enterprise microblogging marketing in the country just entering the exploratory stage, it summed up the enterprise microblogging system, marketing approach system is still too early, I've worked in marketing practice in micro-blog to be further examined and modified in the hope of those who are interested in Internet business to have some reference value.
microblogging account configuration
1,asics gel 1100, the official micro-enterprise name registration of a Bo, the main users to publish official information.
2, a microblogging business leaders, prominent business leaders of foreign personal charm. The operation of the micro-blog requires considerable caution, as there may be adverse effects, such as Jun Tang events.
3, while developing multiple products for the enterprise, it should be for each major product release a product the official micro-blog for the latest released product; also serve as the role of customer service products.
4,supra muska skytop blue tiger, the official name of an individual customer can also be used to create micro-blog, to answer and track various business related issues.
5, many experts within the enterprise can be used to create individual experts to it, and publish the comments for the industry dynamics will gradually establish itself as the industry's
enterprise microblogging positioning and content development strategies
1, the official micro-Bo (micro media): micro-enterprise must be the official blog and spread the contents must also be official, the content is more formal, in the first News release business for a time, external display of corporate brand image and become a low-cost media.
2, business leaders microblogging (micro-propagation): leader of microblogging is registered in the name individual corporate executives with a personalized micro-Bo, with the ultimate goal is to become the industry's user's concept of the statement in the entire industry has a certain appeal.
3, Customer Service microblogging (micro-services): business customers with real-time communication and interaction, exchanges of ideas, allowing customers to provide products and services in the interactive quality. Shorten the business response time to customer needs.
4,涵涵的张家界游记第二天, product micro-Bo (micro-PR): The crisis will be real-time monitoring and early warning, there can quickly post negative information processing, to discover consumer dissatisfaction with the enterprise and products, and rapid response in a short time. In case of corporate crisis can be negative word of mouth through the micro-blog of timely positive guidance.
5, market micro-Bo (micro-marketing): Bo organize marketing campaigns through the micro-break the geographical restrictions on the number, to achieve interactive marketing.
marketing microblogging features
1, the threshold is low: 140 words release information, than the blog publishing easy. Can facilitate the use of text, pictures, video and other display forms.
2, multi-platform: support for mobile phones and other platforms, you can publish information on the phone.
3, spread fast: diversity in the way of information dissemination, forwarding is very convenient. Using celebrity to spread the event the amount of amplified exponentially.
enterprise microblogging promotion techniques
1, account certification
account for enterprise microblogging, business leaders, executives of the account, influential figures within the industry accounts, first to obtain certification Sina; a certified advantage is that a good image of the formation of a more authoritative, microblogging information can be an external search engines, more easy to spread, but there are some bad parts, is audit information may be more stringent.
2, content distribution content information
microblogging diverse as possible, preferably with each text are pictures, video and other multimedia information, such good browsing experience; micro-blog content as much as possible topics include the appropriate or label, to facilitate the search for microblogging. Publish content to have merit, such as providing information on special offer or discount, discount goods within the time limit activities that can bring good communication effects.
3,
microblogging updates to update the information daily, to have regularly updated information about ten a day, not bursts of several within an hour of information, to seize the peak time to update the information posted .
4,nike vomero, positive interaction
forward to participate in and comment, active search for industry related topics, take the initiative to interact with the user. Events held regularly prizes,nike running shoes clearance, free prizes to encourage, fans can bring rapid growth and increase their loyalty.
5, label set
reasonable Settings tab, Sina micro Fair recommended label or common interest of common people plus interest.
6, to obtain high-quality micro-Bo fan
is not what you know people, but rather what people know you, who is not affecting you, and what you affect anyone. Concerned about the celebrities or well-known industry organizations; use to find a friend function; improve the forwarding rate of fans and comments rate. Subject to specific content publishing, content,jordan dub zero 2009 五个笑话解读男女天性。。巨经典！, keywords to be supplied to facilitate high-quality search to users.
Summary
enterprise microblogging transmission is a need to spend considerable time cost of major projects, namely, verification of the Microblogging for the enterprise to understand what it does not mean to be free to spread, companies also need to carefully consider the question: