Christian Louboutin Suede Tall Boots Grey Himfr Re

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Livelihood, whether or supplies technology products, Taiwan manufacturers in the production capacity and quality control standards,http://www.banbijiang.com/plus/view.php?aid=83894, have been affirmed in the world market, and therefore regardless of industry, there are many brands chose Taiwan as the foundry for small and medium factories. However, such an industry transition period for many companies in Taiwan has gradually developed, gradually creating its own brand road and into the world.
These companies, Daphne shoes is not only the most outstanding, more specifically, after it was founded in the brand, is developing the mainland market first, and then sold back to Taiwan.
Founded in 1987, Daphne shoes, originally made in Taiwan, OEM shoes in a foundry. The late 20th century, 80, both sides gradually opening up, the Daphne in 1990 to own the brand, to make a transition from OEM production of wholesale production, started to enter the Chinese domestic market, and in 1996 was operated stores by the wholesale transformation has has been for 12 straight years of similar sales in the first market. In 2006, root development in the continent with successful experience in Daphne shoes, counterattack the Taiwan market.
From the OEM, wholesale, domestic sales to the self-
Daphne Group is not only a well-known OEM customers overseas importers and suppliers the main women's shoes, whether for export or domestic sales, have excellent results. Currently,Christian Louboutin Suede Tall Boots Grey, Daphne has developed into footwear research and development, production, processing and marketing of diversified group of commodities in Europe, North America and Asia regions, the scale of the mainland market is staggering.
Since 2003, Daphne opened in China every year more than 300 stores in the expansion rate to none. In 2005, the mainland's shoes discount shoe store SHOEBOX the birth of the brand together with Daphne increase market share. Daphne multi-pronged marketing model to expand its market success, not only at retail outlets has monopoly outlets, there are supermarkets in the counters, and agents, in the parity, the price of shoes in the market have seen high to Daphne's sight.
Save the loss to seize Taiwan
Constantly in crisis to find reasons for the success is Daphne. In 2000, Daphne has been the scale of hundreds of stores, but is at a loss over Liu Cheng, Daphne started to re-set point selection principles, including the capital city in the second set point. After the restructuring of sales outlets, set up shop in the pace and the Daphne to POS systems to enhance information management capacity, in 2004 began actively planning the logistics center, to Daphne's marketing system more robust, but also for replenishment faster. Deep plowing direct sales stores model Daphne, replenishment is a startling rate, you can do today to sell shoes,http://www.g-mm.net/forum.php?mod=vi...d=19532&extra=, padded within 24 hours. Capacity building in the distribution, the Daphne will also store the image is divided into Daphne, and Daphne D28 D18 youth shop classic shop for brand positioning more clearly.
In 2006, Daphne returned to Taiwan with many years of experience to open stores in the excellent quality of products, but also to celebrity endorsements, sponsorship activities, the way artists concerts rapidly expanding brand awareness. In 2008, Daphne Group and then with the international brands SOFFT, BORN, AREZZO, and sports brand NIKE cooperation, expanding the mainland's sales and service, be extending to different levels of consumers, expanded the scale of the Group's business territory.
Service-oriented brand image
Daphne will be the value of the brand from the mainland to become the world's first way is to proceed from the spirit of the brand. Use the Greek goddess of love Daphne and Apollo myth, a "love, knitting, Yue Guiguan" series female consumers, and as a rough extension of the brand's image and added value,http://b2beyond.com/pg/blog/xingchen...33/you-deserve, including shop space, advertising, details such as brand identity system.
In addition to the brand spirit, the customer first captured the attitude of consumers is the key to Daphne. Daphne cut into the mainland's domestic market in the beginning,Christian Louboutin Suede Tall Boots Grey, there was a customer in the Northeast after the purchase of Daphne's boots was found not fit the customer specify the reason and return the Daphne shoes factory, customer service associates and customers take the initiative ties, and shoes according to customer needs and then re-amended return. The active caring for customers to bring this to the media, aroused heated discussion, which makes Daphne attention to customer needs and interaction of good corporate image in people's minds.
Currently more than 2,000 stores in mainland China and the counter sales outlets of Daphne, in the domestic and export markets continue to stable operations, profitability and stability in the following long-term investment Daphne began to charity activities to contribute to the community carry out its business responsibility.