OnlineMarketing Search EngineMarketing AffiliateMarketing SecurityIssues SocialMedia LegalIssues MicroContent There is an awful lot of speculation during the community of when and how Twitter will currently being to monetize the extensive volume of visitors and eyeballs they have established with their modern and now widely known micro-blogging platform.
These days,
Office 2010 Standard, Twitter announced in this particular blog posting,
Microsoft Office 2007 Product Key, that they will currently being testing a fresh marketing method that they're calling “Promoted Tweets”.
So what are promoted tweets?
“Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.”
Initially they'll be working with a hand selected group of advertisers (Best Buy,
Windows 7 Starter Product Key, Bravo, Red Bull, Sony Pictures, Starbucks,
Microsoft Office Professional Plus, and Virgin America) and promoted tweets will be priced on a cost-per-impression basis. Once they get a better understanding of how the twitter community interacts with these ads,
Office Standard 2007, they may consider other pricing models. I would think that cost-per-click won’t be too far behind.
Initially ads will start appearing at the top of search results pages from searches done at twitter.com. The company says promoted tweets that don’t “resonate” with users won’t display anymore, indicating advertisers won’t be able to just buy any search term if the tweet these are promoting isn’t relevant to what the twitter community is searching for.
Here are some other important highlights: Only one promoted tweet will show per search result initially.
Promoted tweets will clearly be labeled as such. Inside future, the company plans on extending promoted tweets beyond the twitter search box. Users can expect to see marketing expand into their timelines and through partner applications inside the future.
I suspect Twitter will attempt to carefully walk the fine line between making money on promoting and keeping the best user experience. I am sure they are going to be looking very closely at how Google has walked this line and act accordingly.
Other companies looking to make a buck off Twitter Marketing: TweetUp.com – Promoting tweets auction style through twitter partner sites. From the same folks that invented PPC search advertising.
SponsoredTweets.com – Paying to have your message posted by top Twitterers.
BeTweeted.com – Pay per click to have people tweet about your products.
MyLikes.com – Pay per click to have people tweet and blog site about your products.