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Old 04-21-2011, 11:21 AM   #1
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Default Purchase Office 2010 Signs of life emerge on the V

Right after months of denials of difficulties, refusals to acknowledge the existence of the much-needed company pack and many hundreds of missed possibilities to set the record straight, the Windows customer advertising team lastly seems to become pulling its head out of the sand.Whether or not you believe — from a technology standpoint — Windows Vista lastly is the product it should have been when Microsoft released it to manufacturing in November 2006,Windows 7 Professional Product Key, it;s plain, even to the most loyal Softie, that the marketing and advertising side with the Windows unit has been lagging. (I;d like to use a stronger word or two here,Purchase Office 2010, but ZDNet is a family blog network.)Over the past couple of months, however, there;s been a change in the air. The Vista Crew Blog used to get a blog in name only (and a place for Microsoft to house regurgitated press releases,Office Professional 2007 Key, in reality). But last month, Windows Consumer Communications Director Chris Flores actually fought back against a Vista-bashing market study in a post subtly entitled “Forrester Gets Schizophrenic on Windows Vista.”On August 26, Windows officials used the blog to address the many and ongoing criticisms of the company;s “Mojave” marketing campaign. (The Mojave campaign was a simple set of videos showing focus-group participants exposed to Vista masquerading as an unannounced new operating system,Office Home And Business 2010, Mojave.) Just a few months ago, the Windows staff wouldn;t have done significantly more than issue the standard “no comment” when asked about study methodologies or whether Microsoft had rigged the videos or participant list.There;s still lots of room for improvement. How about an update on Vista Ultimate Extras? Even though Microsoft still has yet to launch its $300 million Crispin Porter ad campaign designed to reinvigorate Microsoft;s and Windows; consumer branding, why not start talking now about why Jerry Seinfeld was chosen to play a role? (Or at least start showing some trailers/teasers to get folks interested in the ads that are due to launch in early September.) Why not talk about how many users really are downgrading from Vista to XP — and offer some incentives to convince them it is safe to go wtih Vista?Heck, while we;re dreaming, why not ask Vista SP1 users what they;d like to see in Vista SP2 (before the feature list is completely locked down,Office Pro, if it isn;t already)? Or publicly address (and correct) the misleading guidelines regarding which older machines really will run Vista?Even Apple — with a fanbase so loyal that many would throw their iPods and iPhones off a bridge if CEO Steve Jobs told them to — is coming to realize that it;s inappropriate to answer legitimate questions and complaints with silence.The Windows marketing and advertising staff;s change of tactics is better late than never. But in Vista;s case, I wonder if it;s too late to undo the marketing and advertising damage that;s been done.What do you feel? Can Microsoft reverse the public perception of Vista as damaged goods?
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