Email Marketing Campaigns - Humans Armed with your knowledge of the bots' weakness for certain fodder, you can make sure your email marketing campaign contains no tempting words that would turn your campaign into a series of tasty bot snacks. So, you've done your research, you know the words to avoid and you have found a neat tool that will read your email and tell you if you have accidentally used a "bad" word in your email marketing campaign. The next thing to consider is getting the emails read by the recipients. Having gone to a lot of trouble to plan you email marketing campaign and robot-proof it, you want to give the emails the best possible chance of being read. With one eye on the banned word list, you need to think of the human beings who will receive your email and create subject lines that will make them want to read each email.
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A tall order but not impossible. There are things you should do and things to definitely avoid. Your email subject heading should (a) stand out, (b) engage the recipient's interest, (c) relate closely to the body of the message and (d) not look like hype.To make your email marketing campaign stand out, you can indent the subject by using ">>>>>>>>" or "__________" or "********" but don't be tempted to use exclamation marks or all capital letters. These will catch the human eye but they will also attract the scrutiny of the filterbots who will most likely gulp the email down without even bothering to look further than the subject line. Don't be tempted to put L@@K in the subject heading of a business email, that sort of thing is fine if you are writing to a friend but it does not convey a professional image.
In today's era
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