The extra free textraore lucrative - Marketing Inn

The more free the extra profitable - Marketing Innovation in Network Economy (b) this story from the China Internet Association, the sea billion Wei (Beijing) Information Technology Co., Ltd. hosted the Eleventh Blue Ocean museum. Zhao Yi by the record, Du super modified and amended, canceled the contents of the txt, the heading by finishing the increase. Speaker: Wang Jianguo 1P builder of the theory Professor Wang Jianguo, below the tutelage of Steven Cheung, Wong Yau, Xiaokai mains such as economics, perennial in sale, management, management research in the field of economics, the present Beijing University of New Market Economy and Management Research Center, Peking University International MBA and Case Teaching Research Center,Lacoste Tennis Trainers, Peking University, deputy adviser of China Studies and leader of Hong Kong by China Resources Corporation and the China New Technology Venture Capital Company has accumulated a heap of management executives and sale experience, namely a location of China in the meantime with the dialysis entrepreneurs with international vision-based scholars. Moderator: Association of Internet Society of China, Deputy Secretary-General Li Zenghai industry self-Committee Chair: Du Super the reader with Continued: Now there is a long-term economy theorem, when the price is no higher than the prices consumers ambition likewise no lower than the mean cost of products, businesses will be lower than the average cost of a loss, higher than the goodwill apt Price no an to buy. Based on the theory by as long as the constraints of such considering, the competitive strategy, it have to be Red Ocean Strategy: As long as price is not lower than the average price of competitive tournament in the manufacture within a decisive restrict, so this tin not be a blue sea strategy It have to be the Red Sea. Approach is to wreck via this limitation: product pricing below average cost when the profits of enterprises can be greater than zero, and this musing However, in our commerce practices, like google, Internet companies such as Baidu, as well as some media and cultural enterprise sector, already broken through the limitations of orthodox economic theory, prices of these companies is fewer than the average costs, until the price is equal to zero, merely the profits well upon others. Even his price equal to the negative, he also greatly exceeded the profits of others. Therefore, the economic theory of Westerners in the quondam, and even if the world's economic theory, economics, business authority are in the range of learning Neisi Wei. Thinking of our past limitations in the peep competition in an industry which companies contend with every additional. Marketing considering of the past business prototype is what model? For example,Lacoste Trainers UK, we are producing lighter, assuming namely a smoke lighter manufacturers, B manufacturers produce lighter, the two firms compete with every additional, it can only be lighter and amend the quality, minimizing the price of lighters, for the consumer to that nice quality and cheap price, he would purchase. The result of championship between firms who lose ah? The 2 vendors are increasingly slender profit margins. Because of competition, we have to improve quality will amend cost; also decrease the cost of buyer purchase, it must lower prices, increase consumer additional worth. Therefore, the result of this competition is off opposition a third escapes scampers away. Benefit consumers, producers increasingly bitter. This continues, is that when consumers engage in the slave mart, you have to be scared of him each daytime, because consumers know thatyou in the competition. So entrepreneurs are the most bitter, was the ass every day, making the consumer, there is mini that works wrong to beatings. Consumers, entrepreneurs, equitable favor the last Miss torture torture is the same as maidservants. Entrepreneurs is the maidservants life, you can only proceed to improve quality, lower prices can only continue,Lacoste Running Trainers, otherwise he would not buy from you. Therefore, such a market society in the present-day status of entrepreneurs is very cheap. Consumer habits of nice quality and low prices can not be changed by anyone theory, it is axiomatic, but we surely will not lose the behalf of consumers of our own, is not necessarily dogs strive to activity off, is not sure this is the outcome? Theory of a third-party disburse 1p 1P theory is to solve this puzzle. According to past economic theory, by the time we have to fight as consumers, then we have to suffer, because we have to improve quality, we must promote the cost, we absence to reduce the consumer's purchase cost, will dwindle prices. Results, penetrate our family appliance business,Lacoste Radiate Croc Trainers, the average profit of less than 1%. Some Internet companies are also the outcome. But others things than you, human do not have yours. Can not make long-term interests of consumers, product quality than the original even better under the traditional circumstances, the price is even lower than the traditional? Can the average cost is lower than the price of the merchandise sold to customers, while the quality of goods is greater than the average cost than the original price and quality even better, but still profitable to do business, and even conquering is not only profitable but also particular, and this is 1p theory to solve the problem. 1P empirical model proposed can be cried a fashionable era of web economy business model, the model is in better quality to consumers, lower prices, but also to the lofty number of companies make money, to attain this model The only access is to find a third gathering to pay. If I were to improve the quality, I must improve cost, quality is a feature of cost, the cost of additional investment to improve the quality to be improved. If I provide 100, 200 third-party investment, I will convert 300, I have 300 cast into the promotion of quality is not better than the 100 I had to improve the quality ---- always the money on their own, there are other people dart money by over, then this product is the quality achieved is even higher than the original investment, so the quality of the product quality is better than the original, deserving to a third party pay,Lacoste Trainers 2011, out of my own lower cost than the original, this is from a cost point of view, the viewpoint of the quality of goods. Then from the viewpoint of price, the price of such product sold the original 500 yuan, 500 yuan out of consumers, and now I detect a third party to the one of the 200, the consumer only the 300, priced at 500 yuan along to the original model goods, consumers buy the original 200 cheaper. Business earnings is immediately 500, a third party out of the 200 consumers out of the 300. I acquisition excellent than the original, but the consumers than the original cost of the low, and why? Pay because third party involvement. 1P found in the theory of the business model, corporate proceeds in increase to direct consumers to pay, and pay a third party, business get two benefits in addition to the cost of the cost of the enterprise itself also in a third-party cost-plus Therefore, the aggregate cost of their products higher than the original, but my own lower cost than the original, with a total proceeds higher than the original, but a chapter of the consumer less than the original. This model not only encounter consumer expectations of worth as money, value for money of the steel statute, but also improved corporate earnings. Theory of a third party in the naturally happening 1P train to answer the question: where a third party, where to see, there exist a third party, whether a third party pay for the marketing model has universality. There is not mistrust that Google's business model is patronized by third-party pay. Google business model to face somebody will query why companies are compliant to give him money. google third party is the business, why would these companies, free google users to pay? Because the customers of these quest networks is itself a commodity, commodity google! Google to cater services free of charge to the user, the user paints them, and then the consumer You calculate the money Free Internet business strategy, strictly speaking, is a free or inexpensive to provide services to customers and then sell the industry, whether companies can not sell his customers, he can not obtain in this industry profitable ---- may not survive the ferocious competition between Internet companies, Internet companies decide whether the user can receive the money, they can only receive low-cost, so profit model is the essence of the Internet to preoccupy customers sell to what. Through the free service Google has a very colossal measure of users, entire of these users are amused in the enterprise, will have the assist of google to improve their brand awareness and bargains of wooden coins, and google also provides in this course, businesses money it is only normal to google things. Our previous research to marketing products and services only how to sell customers to meet their needs. The original business model of marketing there has never been the publish of how to sell the buyer. In 1P theory, sell the buyer is only one course of implementing third-party marketing usages,Lacoste Trainers, 1P theory, at least 55 ways that you can ascertain a third party because third-party marketing 1P theoretical summary and then the five laws plus 11 types, 11 × 5 at least 55 category, and this thing is open, you might find yourself endless ways. Strictly speaking, no one way to find a third party is illegible about the number of species, he is there is someone infinite. As long as you maneuver well, thinking well, you can find a third party. (Continued)