Has Ed Hardy Really Lost Its Popularity?
In early 2008 if you were in a trendy club or bar in any North American city from Toronto to San Diego you would most likely see dozens of people wearing Ed Hardy t-shirts. As far as I can recall in the summer of 2008 the brand was on fire with t-shirts, women's tunics and bikinis keeping the brand in the club goers mind as a must have item. Based on my own observation I would assume the brand has fallen out of favour amongst trendy and young people however I cannot just speculate I had to checkout the information on trends for myself.
However,
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There were thousands of models based on tattoos and not much of a discernible collection. Another thing working against this brand in my humble opinion is that once you have seen one ed hardy you have seen them all. We get it,
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dodger reebok shoes, ed hardy began as a tattoo brand and was relatively unknown in mainstream circles. Then it created some fashion items like t-shirts mainly. Where there were t-shirts then there were bikinis, underwear,
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