Picasa,
Dell Latitude E4200, June 2004 (terms not disclosed)
Image-organizing tool remains one of Google's most popular services
Applied Semantics,
Canon EOS 7D, April 2003 ($102 million)
Built AdSense,
Lenovo ThinkPad X201T, the paid search ad platform that still drives most of Google revenue and profits.
Google's big buys
A list of some of Google's biggest and/or most important acquisitions to date.
Slide,
THINKPAD T400, August 2010 (terms not disclosed)
Social media company founded by PayPal veteran Max Levchin was purchased as part of effort to make Google products more "social."
FeedBurner,
Panasonic AG-DVX100B, June 2007 ($100 million)
Helped users and advertisers manage RSS feeds.
AdMeld,
Sony HDR-HC7, $400 million (June 2011)
Aimed at helping Google optimize online display ads.
Like.com,
ThinkPad W510, August 2010 ($100 million)
Visual search and e-commerce engine boosted Google's product and image search sites.
YouTube,
SONY VAIO VPCZ13EGX/B, October 2006 ($1.65 billion)
Video-sharing site that was initially a copyright risk now earns more than $1 billion a year.
GrandCentral July 2007 ($45 million)
The technology behind Google Voice.
Postini,
THINKPAD X201, June 2007 ($625 million)
The company's e-mail security services have become key features of Google's enterprise apps business.
ITA,
JVC GZ-HD3, June 2010 ($700 million)
Purchase of travel search company was opposed by competitors who felt it would give Google unfair power.
AdMob,
Sony HXR-MC50U, November 2009 ($750 million)
Gave Google a major technology inroad into the mobile advertising business.
Motorola Mobility,
Panasonic AG HPX300, August 2011,
Canon EOS 7D, pending ($12.5 billion)
Would give Google valuable intellectual property and get it directly into the handset business.
Android,
Sony HVR-V1U, August 2005 (terms not disclosed)
The platform started by ex-Danger head Andy Rubin is now the second-most popular mobile OS in the world.
On2 video compression,
JVC GS-TD1BUS, February 2010 ($133.9 million)
With this acquisition came codex that Google later renamed WebM and is pushing as a new Web video standard.
DoubleClick,
Panasonic AG DVX100B, April 2007 ($3.1 billion)
Helped launch Google's display advertising business.
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