About
players Jia Yu, male, born in 1977, Master. General manager of an automotive service supplies
entries
automotive supplies and services in the chain. Provide quality, convenient, fast car goods and services.
site profiles
Judge: Shi Yuzhu, Ma, Shong.
scene playback
Shi Yuzhu: your chain, there are automotive supplies and automotive consumer living museum shop, What is the difference between the two?
Jia Yu: Consumer shops generally provide automotive supplies, and living museum offers many services, such as when you go out, you can rent the GPS, if a member of wool pads car seat covers give you a free wash .
Shi Yuzhu: I heard you have four teams, you have no family relationship between them?
Jia Yu: no.
Shi Yuzhu: no relatives in the company?
Jia Yu: No, all my relatives and friends are not in the company,
cheap Nike air max shoes, which I set myself a rule the most important.
Shi Yuzhu: the distribution of equity?
Jia Yu: I am a person holding.
Shi Yuzhu: How do you find the target consumer group, advertising, leaflets or word of mouth?
Jia Yu: I used the store location and store style to deal with this problem. I have cleverly set up shop at the mall or shopping center parking lot entrance, very visible. Meanwhile, the young style layout is a private car owners prefer the style, a very attractive. In addition, our links with the country's Che Youhui, increase their influence.
Shi Yuzhu: In your sales, the self-point direct sales and dealer sales, how much each?
Jia Yu: Self-points 72%, 28% of agents.
Shi Yuzhu: You joined the chain of how to manage the country?
Jia Yu: First, harmonization of procurement of goods, the second is a daily sales report and quotation must be reported to the return to facilitate the control of goods flow, loss of inventory. Third, the manager sent directly by the headquarters.
Shi Yuzhu: just sent to the reliable, day high and the emperor far away, six months down may not be reliable.
Jia Yu: Headquarters move through the assessment manager, and there deposit, certificates and the like,
cheap air max shoes, and we see him every day in sales, if you feel there are deviations immediately sent to investigate.
Shi Yuzhu: for example, I'm your manager, a certain brand of cushion, would have to be from you into, but now my money bought and sold through your store, how do you do ?
Jia Yu: Each store is about five to six people, each with supervision.
Shi Yuzhu: I believe you do not have such a system,
Nike air max shoes, developed to a certain extent, this situation can not be avoided in the design of the system you want to plug the loopholes in the management of this area is difficult. There is also a problem,
air max sale, you have no management manual?
Jia Yu: Yes.
Shi Yuzhu: Which are the points most of the content?
Jia Yu: job responsibilities, services, processes, commitment.
Shi Yuzhu: too simple, right?
Jia Yu: store design is not perfect.
Shi Yuzhu: Corporate culture has not made it?
Jia Yu: To be honest, small companies and small companies to play it.
Shi Yuzhu: You can understand.
Jia Yu: You raised these issues. We generally resolved through internal training, new tactics such as a staff, management personnel, management training, market manager will personally, all new employees must work at the headquarters of more than one year to send another out, in addition to sales from time to time for marketing, product marketing and other aspects of training.
Shi Yuzhu: the team often in one?
Jia Yu: always together.
Shi Yuzhu: drink?
Jia Yu: drink, although I do not drink.
Shi Yuzhu: How to profit now?
Jia Yu: 72% gross margin, net profit of 50%.
Shi Yuzhu: store manager did not appear bad guys?
Jia Yu: not yet.
Shi Yuzhu: You lucky.
Jia Yu: This is when we recruit people to observe, and to be honest, disgruntled people are always there, but no one is not in the work dutifully, but do manager,
air max 2011, an incentive for them is also a great responsibility, they are willing to do a good job.
Shi Yuzhu: If one of your backbone, and even the core backbone to quit you, your attitude? What would he say?
Jia Yu: First of all I will talk about with him, and ask the reason for his resignation. For me, the key is my brother, I hope they do not leave me. If it's caused him to resign, say it, we change. If the other difficulties, common to help him solve. I have opinions on, say it is very welcome, I also changed. I will try to keep the brothers.
Shi Yuzhu: the wrong decisions in the company in the past, the proportion of your account how much?
Jia Yu: 3%. Comments
Shi Yuzhu one holding you, I very much agree. When the company is small, such as four brothers and one quarter will not have much of a problem, but the company if successful, would be a problem within 90%. So the company has made a considerable scale, I proposed to consider options, options or other ways,
air max shoes, others in cash in return. I mentioned two suggestions. First, your company must be iron discipline. According to your description, I concluded that your company does not have iron discipline. Iron discipline is a regional chain management is particularly important, without it, we can not a game of chess in the country, there is no fighting. Secondly, the manual issue. Chain is by copying successful business model, so manual is indispensable. The more detailed the better manual, feature all the more the better, but it should be easy to use, like a fool cameras, the primary school graduates will be used. To your situation, the eyes, I think you lack a marketing manual. Your marketing manual must be laid-off workers or allow young people get the job, just do step by step down can be successful. This manual should be based on the situation changes constantly enrich and perfect, until the formation of a fool you can copy version. If so, you are likely to succeed quickly. Also to remind you, from your description look around you,
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