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Join Date: Oct 2011
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Timberland Brings New Meaning to Minimalist Design in Outdoor ...
Press Release Source: Timberland on Monday October 3, 2011, 9:00 am EDT STRATHAM, N.H., Oct. 3, 2011 /PRNewswire/ — This fall, Timberland goes beyond minimal to give men a fast and ultra-light multi-sport boot. Â*At just 12.5 ounces, the new Timberland® Mountain Athletics® LiteTrace™ Mid offers fast-paced adventurers the stability, traction, durability and waterproof protection of a hiking boot with the lightness of a sneaker. Â*The LiteTrace™ boot marks the latest innovation in the Timberland® brand’s rich outdoor heritage of performance footwear. Though minimalist shoes have risen in popularity worldwide in recent <a href="http://anfu.putianb2b.com/"><strong>莆田安福相册</strong></a> years, especially in the running space, Timberland noticed a void in the multi-sport category. Â*By nature, traditional multi-sport and hiking boots are heavier than athletic shoes. Â*As a result, many consumers can be found wearing sneakers on the trail, sacrificing the support and protection they need to be fully equipped for their adventures. Â*As a brand with a long history of identifying and solving problems related to performance for the outdoors, Timberland greeted this challenge head-on. “Men around the world turn to the outdoors to escape and explore. Â*Unfortunately, many have been sacrificing the support and protection they need on the trail,” says Brian Moore, vice president of men’s footwear for Timberland. Â* “Weighing just over 12 ounces – our lightest design yet – the LiteTrace™ boot strikes a perfect balance between minimal and durable. Â*Men no longer need to compromise; they can now get the protection, stability and waterproofing they need, in an extremely lightweight multi-sport shoe.” The LiteTrace™ boot’s innovative, single-layer waterproof upper uses no-sew construction and minimal seam sealing for ultra lightweight, breathable performance. Â*By eliminating layers, the membrane is closer to the foot and the outside of the shoe – where heat and vapor transfer most easily – creating a unique, breathable waterproof shell. Â*A Pebax® foam heel insert further reduces weight in the shoe. Â*Timberland is the first brand to use Pebax® foam – which is 20 percent lighter than EVA, more durable and resistant to temperature change – in a multi-sport boot. Â*The LiteTrace™ boot also features Green Rubber™ outsoles, made with 42 percent recycled rubber for traction and durability on the trails. Â* Timberland is supporting the launch of the LiteTrace™ collection with a robust integrated marketing campaign in North America. Â*Key elements include: TV: Â*An energetic new television spot, “Escape Faster” created by agency of record Leagas-Delaney, follows <a href="http://anfu.putianb2b.com/"><strong>莆田安福小区</strong></a> the journey of a man seeking escape from the everyday rigors of city life to recharge in the outdoors. Â*Our hero steps out of his office and immediately imagines himself in the outdoors, as mundane city scenes turn into inspiring outdoor vistas. Â*The street becomes a rock-laden stream, deer populate the sidewalk, and ultimately a newsstand becomes a rock face he climbs to leave the city behind. Â*His LiteTrace™ gear empowers him to Escape faster. Â*The spot begins airing this week in Denver, Minneapolis and Seattle. Â* Print: Â*A print campaign reinforcing the “Escape Faster” message, also created by Leagas-Delaney, will run in a number of national and regional outdoor publications, including the Outside Buyer’s Guide, Backpacker, Wend, and Mountain Sports and Living, among others. Digital/Social Media: Â*In addition to a robust media buy with online media including the likes of Outside.com, Adventure-Journal.com and Pandora.com, Timberland has teamed up with the Gear Junkie’s Stephen Regenold to create the “Fast & Light” channel at gearjunkie.com/fast-and-light. Â*Consumers can watch the LiteTrace™ and other lightweight Timberland® gear in action as the adventurer pushes himself to the limit in a brand new video series. Â*For the latest on new episodes to be released throughout the fall, consumers can tune in to the new “Outdoor” <a href="http://cms.putianb2b.com/"><strong>安福论坛</strong></a> tab on the Timberland Facebook page (facebook.com/timberland) and follow Timberland on Twitter (twitter.com/timberland). Â* The LiteTrace™ collection is available now on timberland.com and rei.com, and will be in select REI stores nationwide this week. Â*Consumers can stay updated on the latest Timberland® innovations at mountainathletics.timberland.com. About Timberland Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, <a href="http://www.nationface.com/blogs/3666/324195/timberland-brings-new-meaning-to"><strong>Timberland Brings New Meaning to Minimalist Design in Outdoor ...</strong></a> Timberland PRO®, Mountain Athletics®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature.Â* the company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East.Â* Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.Â* to learn more about Timberland, please visit timberland.com.Â* MEDIA CONTACT: Christina PetroniPorter Novelli (for Timberland)212.601.8164christina.petroni@porternov elli.com
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