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What is a buyers

;
two ; buyers responsibility

three necessary quality buyers

four how to become a qualified buyer

; five relationship between buyers and designers ; the same and the differences between the

First, what is the buyers

; buyers into the international buyers and domestic buyers

buy hand-made clothing brand is China's post-modern enterprise management mode, With the fashion trends that need to launch and market their goods

; buyers is the soul of the company, buyers purchase of clothing, including the development and introduction of the brand reflects the company's operational reasons and rising interest


buyers (buyer) as a professional, originated in the 1960s in Europe. In accordance with internationally accepted view, the finger is to buy from around the world, always concerned about the latest fashion information, in the hands of large orders, keep contact with suppliers, organizing goods to enter the market, to meet the different needs of consumers who They are

have six months to a year to capture the fashion all over the world information, all international brands each season's launch of the T stage a few rows will always keep them. Both with the national supplier of communication, negotiation, but also to Paris, London, New York, Tokyo shopping.

they walk in the process of shopping around the world, but also to meet their desire for material, but also in their own countries to create a series of fashion darling. These fashion-sensitive, can accurately determine trends and elegant taste, vision, experience, to develop the market to determine the best-selling commodity procurement plan and implementation of the procurement people, known as the

This is an international buyers

; domestic buyers are often based on operational need to fly in Guangzhou, Shenzhen, Hong Kong, Korea, Shanghai, Beijing and other places orders

domestic buyers and international buyers, like the need for accurate trends with a keen ability to judge, on the market with quick reflection, there better culture, better understanding of the aesthetic, there is a better instrument and some bargaining power, when in order, when there is a good language to teach communication skills and social skills, are a different set of goods they

different locations ; international buyers fly to frequent Milan, New York, London, Paris Fashion Week and city brand of foreign agents, such as we are familiar with zara, topshop, HM, UNIQLO. . G, which express G-Star fashion brands and leisure brands

zara now have 473 buyers, globally distributed, often out of Milan, New York, London, Paris Fashion Week show, bars and other fashionable places, they can cause to collect the latest fashion trends, then sent to the company's information forecasting, resource integration process.

then introduced from the information to production, as long as 12 days, zara's new display no more than three weeks, China's garment industry is generally 6 to 9 months, international brands generally to 120 days, while the most powerful ZARA only seven days when the minimum , usually 12 days. This is a decisive 12 days. ZARA supply chain to show the sensitivity out of rhythm, making the

ZARA More than 400 buyers, these buyers is a typical trapeze, they often fly the shuttle in a variety of fashion or out of fashion among the conference site. Typically, some of the top brands of the latest design just Baishangguitai, ZARA will promptly publish and these designs are very similar fashion. This design approach ensures ZARA keep up with fashion trends. It is reported that in Europe every year to those who should be the top brand ZARA tens of millions of euros to pay infringement fines. ZARA has not given up this design model, it is clear from the profit than the amount of the fine was much higher

; that far away, to ZARA, topshop, HM, UNIQLO for the column,


Now, let's take a look at the brand ZARA, ZARA as fast fashion (Fast ; Fashion) mode leading brands, also known as High Fashion, for 19 - 30 years young students and white-collar workers, low price, clothing fashion, avant-garde, personality, publicity and beautiful design elements from the show's draw , is a young family to embrace the Fast Fashion) Now, let us feel his style of shallow ideas and buyers are accurate capture of trends and a keen perception of the market

Spring 2010

idyllic nostalgia 2010 trends: Retro, Futurism, sports, holiday, neutral style, romantic, pastoral style, nostalgic series, military style, and so on. . . One of the pastoral style, nostalgia is a big trend toward two

From the spring of 2010 zara section where you can feel the strong sense of nostalgia for the beautiful, pastoral style blowing. . .


2010 年 5 月初 summer, and continued after the nostalgic pastoral style, zara clothing launched a series of neutral style, reckless in the handsome, sweet little lady has no shortage of lovely


; sweet and neutral style

; while the other end fashion denim brand G-Star is also welcomed by senior young white-collar workers, the price trend in the high-end, avant-garde style, personality, fashion publicity, China's Chongqing branch of international buyers is 3 months Feihe Lan's Amsterdam headquarters order, for each quarter orders of 500 --- 10 million, ordering time, buyers and sales manager with the manager to order
G-Star2010 was pressing Qiu Dongkuan bright colors, high saturation of yellow, blue, green , publicity bold, elegant dress style mix with street jeans G-STAR alternative would be a bold style display of thorough.

2011 street style is a more popular style of the major, G-Star's buyers are keen to capture this trend, and combined them into a 2010 Qiu Dongkuan in

elegant dress and street-style integration


; the buyers order is based on the operation of high-end brand commercial buildings and high-end brand organization the price and style are different, even with a brand
; Now, we look at domestic buyers
;
Domestic buyers: buyers and buy into the brand version of the buyers

; brand goods buyers set way:

combination of multiple brands in Mainland China cities, including Taiwan, Hong Kong brand. City for the company and to put the city's brand, group of goods to various stores in the company's flagship store, or large. In addition to integrated brand brand buyers also needed in the wholesale markets in major fashion cities group of goods, including Korea, Hong Kong market and other places. Large companies to buy hand-made design team and the buyers group

; brand group of goods and goods in the wholesale group, to suit the local market and the style of the main operating company, but even the same company in different sections of the store, the goods will also be organized The difference in the high-priced high-end boutique shops and specialty stores where the prices of clothing and style are different,

different locations, and consumption levels face different levels of aesthetic customer base, there will be a different difference. . . But in color, style,

domestic buyers based on the operating style of the brand idea is different, can generally be attributed to two routes: the public aesthetic line, fashion line

personality aesthetic line also includes South Korea, public goods, European goods and Japanese goods, clothing China's inland cities.

Similarly, personality style line also includes the above goods.

and buying hand-made brands, as the scale of operation, if the large companies, manufacturing companies and foreign buyers, have a buyers group and design group, buyers line with public buyers and fashion aesthetic character line buyers, and some segments can be divided into: shoes and bags of clothing items buyers, even upside down buyers, buyers and other best-selling models

; there is a domestic buyers, that is, buy buy version hand, after their own revised version after buying mass

buy hand-made brands of domestic mode of operation can be divided into three kinds:
; a direct OEM, that is to buy clothing for their own tag on to the store, there are not traded directly on to the store where
; second facelift both to buy After the facelift on the garment to the store or on mass production to the wholesale market
three developed their own design of this model is reflected in the larger company to buy hand-made, which set up a buyers group and design group

Now, we hand-made look to buy domestic brands Iger, Iger's take a look at the spring of 2010 models, you can see them on the extent and trends of the market following the induction
; ; ; ;
neutral and romantic style


classic, neutral wind

; What is the buyers, including buyers of the work started in the first shallow parsing a bit, and now we look at today's second theme


; Second, the buyers responsibility:

According to the company's hand-made clothing to buy the different scale of operation, the large foreign companies and domestic buyers to buy the system hand-made company, has its own design team and the buyers group of companies

; buyers responsibilities are as follows:

; 1. ; grasp of the market: the market because with the properties of the different fashion. Buyers of fashion, regional consumer culture, regional economic level, we need to master data and historical information. The main source of information is authoritative, authoritative market data released by the media, popular information, and participate in a variety of important exhibitions and trade events, market information at the same time these concerns, understanding the dynamics of the industry operators;

2, Forecast popular: buyers through the grasp of the above data and information, through analysis, combined with extensive experience in the case of Trader, predict next season's best-selling product colors, styles, fabrics and accessories

; 3, in Design aspects: buyers and fashion designers share, analyze the collected information and forecasting results, to help designers meet the consumer demand in the market next quarter's clothing

4, selecting suppliers: buyers to obtain specimens Choose the appropriate supplier;

5, the organization and production of goods supply: buyers, suppliers and designers together to make specific product requirements, the details of communication products, such as style, color, texture patterns, etc., to determine the price

6, the development of Product Planning: buyers and product planning (plan) staff to communicate the decision of certain size and style number of the procurement of goods, these results according to the business performance and financial condition decided

7, selected production suppliers: In addition to the logistics channels, trade resources or franchise outside of the channel suppliers, buyers should look for in the world with low-cost, high-quality production suppliers, vendors to provide samples for buyers evaluation and selection;

8, supervision of production and logistics (with Single): Product planning department to supervise the quality of vendor's technology, transport and distribution of goods is smooth, retail logistics and distribution companies can keep up with planned and unplanned fill;

; 9, the terminal extension: the forecast through the merchandise, design, planning, organization of production, logistics and distribution, the product line will be pushed to the terminal shops, and the customer face to face. Buyers and marketing departments with essential, new manuals,manolo blahnik pink, public relations activities, shop displays, etc. must all be implemented

; 10, joint training: to buy a new hand holding all the information listed products, you will need all the new features and selling points,high heel slingbacks, notes, and display mode , window design, the way through training and conferences, all retail marketing personnel to communicate, to ensure that customers get a perfect brand value;

; 11, to collect sales data and deal with the problem: exciting hot sales, the buyers to carry out a successful trader under the foundation of success summary analysis of sales data, you can work for the buyers to provide a greater safety factor; the same time, the slow-moving and stock-out of different circumstances, adjust the logistics and distribution, exchange balance shop goods, has become a more important task of fire fighting

12, summed up the overall experience, redouble their efforts: commodity sales after the end of the season, summed up the data collected, what happened with the merchandise planning department, marketing department with exchange experiences and discuss problems in the disposal of surplus goods and replenishment models, while the buyers plan next quarter the task.
;

; and buying hand-made brand,

; have buyers for both groups, the design team did not buy hand-made brands:

1, local, remote, and even worldwide to find the right products and negotiate transactions with suppliers the conditions. Select the store customers favorite products, purchase the appropriate number, and require suppliers to ensure delivery at the appropriate time to meet customer needs, which is the primary function of the buyers are. Of course, this function bargaining with suppliers, delivery time and place of the arrangements.

2, to make arrangements for the purchase of goods, the buyers who purchase goods together with relevant departments to work out the price. This includes the initial pricing and repricing of unsalable goods, new goods are to replace some of the slow-moving merchandise on the shelf location, and so on.

3, promotional merchandise buyers to choose, choose the right products for display, select the appropriate products for the advertising; in department stores, buyers are also scheduling live fashion show and so on.
4, the terminal extension: After goods prediction, design, planning, organization of production, logistics and distribution, the product line will be pushed to the terminal shops, and the customer face to face. Buyers and marketing departments with essential, new manuals, public relations activities, shop displays, etc. must all be implemented

; 5, joint training: to buy a new hand holding all the information listed products, you will need all the new features and selling points, notes and displays, window design, the way through training and conferences, all retail marketing personnel to communicate, to ensure that customers get a perfect brand value;

; 6, collect sales data and deal with the problem: exciting hot sales, is buyers to carry out a successful trader under the foundation of successful sales data analyzed,giuseppe zanotti sneakers, the work for buyers to provide greater safety factor; the same time, the slow-moving and stock-out of different circumstances, adjust the logistics and distribution, exchange balance shop goods, has become more important fire-fighting task

7, summarize the overall experience, make persistent efforts: sales of goods after the end of the season, summed up the data collected, what happened with the merchandise planning department, marketing department with exchange experiences and discuss problems in the disposal of surplus goods and replenishment models, while the next planned quarter of the buyers task.
;

; three essential qualities
buyers
In China, the buyer is a newly introduced professional, is also a fashion paying jobs.

buyers in the retail and business point of competition, the need very professional person who needs to master the market conditions, understanding product and customer psychology, to understand negotiation skills, know how to Trader, how to combine the categories of goods, how to market conditions, product display and the image of the layout and so on.

timely and effective communication that enables designers, customers , suppliers have a clear understanding of the idea of ​​buyers in order to comply with methodical and meticulous work to start

Currently in China, domestic buyers on the general situation, since today's retail business as reflected in the complexity of the tasks of the buyers are more and more difficult, a secondary school graduates alone experience, from sales staff or shelves should be promoted to a history of buyers. Buyers who must have a university or more graduate business studies or related qualification at the same time, they have the best retail management and marketing some of the basic experience.
then, our buyers have possess qualities:

1, a keen and accurate grasp of trends

; buyers this position need is creative talent needs to be personal taste, cultural enrichment into the market's ability to judge. When the fashion trend approaching, buyers need to know how to judge fashion, how to follow up fashion, how to fashion the information into specific product information, in terms of international buyers, but also know how the world of pop and fashion media have a profound impact;
2, reflecting the market with quick
; able to accurately determine the type and quantity of goods. Of textiles, fabrics and accessories have a better understanding. Type of clothing a better version of the aesthetic cognition. Also need to have good communication skills, responsible for effective long-term supplier links, so that it could provide sufficient goods, so that they achieve win-win

; rapid decision-making ability: when the supply of goods provided by the product can not meet demand, then, the business-minded buyers to determine the role play, fast decision-making, to brave the supplier say
;
3, to teach good language skills, negotiation skills, and better instrumentation


; 4 with the artist's temperament and business minds

;
5, there is a certain mental capacity and physical


; Fourth, how to become a qualified buyer

On a more specific buyers must have a minimum of work quality and responsibility, then, dear students, we have to go through step by step learning how to become a qualified buyer is our primary concern is

A, the grasp of trends

; us how to become a designer on a time said that the perception of trends:

1 professional magazines, newspapers

2 network of fashion information

3 media

; 4 ; Garment in commerce website

; 5 from a lot of clothing follow the network's popular Oration can capture dynamic trends the next two years, including Milan, New York, Paris, London, show many master

Those colorful splendor show, the designers work will bring us the inspiration and the extension of market elements caused by our original abstract and imaginative thinking, and all kinds of clothing within the next two years, the concept of style, fabric, color and other interpretations of trends
Now, let's take a look Oration 2011 / 2012 Women Paris theme trend forecasting

; we look at the first theme neutral theme, this two-year continuation style

;

show the neutral wind field in furious dash , have revealed little conservative elegance, bold and wild designs are mine, and dignified dash


income convergence 6 and from the street architecture, music, home textiles, including political economy, and more up to, as well as literature and art is able to capture the trends we bring a keen sense

B, for ability to quickly and accurately reflect the market

Building high-end brand

such as Guangzhou La Perle Friendship Store brands at home and abroad

Building high-end brand

Grandview Plaza, Tianhe City

low-end commercial
; Mocha
; street stores including subway clothing store

; all the city's wholesale market
;
From these top-down brand of research, we can see that the clothing brand for fashion trends to follow the situation, the concept of different styles of clothing brands sold

; including wholesale selling models, generally slow-moving models or models, etc., accumulated on the market sensitive and accurate reflection of

; and buyers the most direct practical experience gained from, is from buyers all the practical work of his career, and the continued strengthening of the knowledge of learning theory, for example, quarterly procurement of goods, negotiations with suppliers of apparel fabrics, the version of the perception and the procurement of the note, the best-selling style keen sense of the grasp of the basic models so

and quarter-quarter order or orders of clothing on the ratio, or ratio of orders this week, as well as daily and each store, wholesale department communication manager, the sale of goods are familiar with the situation to understand and to control the style and has added an additional, or the shelf

; C, with the artist's temperament and business minds

; rational and emotional thinking of jumping, designers and buyers do hand the time when the embodiment of the regularity of capture in the design, such as design, design techniques, the number of different trends can be seen to follow in the design of rational thinking

jump true when the designer designs , the feeling of the fabric, the design of the clothing itself will be inspired by the impact of constantly jumping out of the minds of rational framework

; do buyers, have a good aesthetic and good cultural and artistic heritage, strong temperament, and not vulgar idea, a sincere heart to make you clean, in ordinary life, ordinary people will find hard to find bits and pieces of beautiful 。。。。

Sometimes, we walk on earth, dust to disturb the world over time, to learn to insist that dream mind, there is a sustained effort, life often need to adhere to

; and our ideas can depend on how far we can go, any one discipline, culture determines how far we can go.. So, apart from the usual, everyone involved as much as literature, architecture... economic and political .. the art from the books, especially literature from the book, a soft and beautiful soul who, when in the face of the arts have a huge passion and vitality, facing life and things, but also his enthusiasm and his own views, a loving, beautiful people have to go in the ordinary life of ordinary people find difficult to find the beauty

; because the artist is a star of sentimental and delicate little heart and his strong personality... This When buyers do emotional character of the show, be good at discovering the United States, to capture the United States...

; a businessman's mind, that is, when the negotiations cool attack, understand themselves and each other's advantages and disadvantages to both The bottom line can accept the transaction, the maximum profit for the company of

; order to determine when the calm of the market, based on past sales experience, and as the sensitivity of buyers of clothing, in order for the goods when proper integration and matching

there are plans to do when 。。。。

;
This is designers and buyers as a very valuable place,mbt kaya, with commercial operation of the thinking of Gerry's side, because in the end, our pursuit of beauty and discovery, are converted into products presented in front of everyone

Therefore, some sense, the buyers of commercial designers to be rich than many, including the negotiation and suppliers... but the designers really involved in the design, they will position themselves to take into account the customer base of aesthetic

; advanced customization and advanced clothing design to be more comfortable and more, it is truly creative expression.

; a fashion, better instrumentation and cultural heritage, including oral and written communication skills ability to

planning ;


Fifth, designers and buyers of the same differences between the

; designers and buyers, as must have the following qualities:

1 pair of keen perception of trends

2 fast and accurate reflection of the market

3 culture

In addition to rich buyers temperament of the artist outside, he must have business side, buyers are very specific business practices, ordering, and various features dealing with suppliers, negotiation, communication.

International buyers also There are many fashion circles, social occasions

Domestic buyers are faced with different suppliers, different brands of various plant suppliers, suppliers of wholesale stalls, there must be better social skills

; buy hand-made brand of the company's operations, the designers and buyers is a cooperative relationship, the designer on the one hand they have the ability to R & D, the other indirectly from the buyer and get Oration clothing styles, and change of style.

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