BBC Men T-shirts Positive and Negative Keyword Mat

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2) Exact Match: Exact match is where the keywords are surrounded by square brackets and your ad will appear only when someone types that exact search query. For example if your keywords are and someone types "Elton John DVDs online", your ad would not appear. Exact match tends to maximize conversion rates, but it leads to a substantial decrease in the number of clicks on your ad. Therefore, this too is not the best option to choose for positive keyword match.
1) Broad Match: This is a very flexible match option, as Google automatically runs the ads on all variations of your keywords BBC Men T-shirts, even if they are not the precise keyword. This way Google can serve more ads and you might make more money. Despite that this is not a very wise option to select because although the number of clicks on your ads will be a lot, the kind of customers coming may not be your target audience.
While opening the AdWords account one has to select a single-keyword phrase in the first ad group. Go back to the first ad group and select "edit keywords" option, which in turn will open up the Keyword and CPC (cost per click) edit dialogue. Here there are three different types of positive keyword match option available:
v. Use PayPal or another payment type which gives you recourse to contest a purchase
Don't do a bank transfer it's too risky and you have no recourse should the purse end up being ########. I like PayPal's dispute resolution, which allows you to dispute a purchase if it does not work out due material misrepresentation of an item. Also use PayPal and back it up with a credit card. You must protect yourself as much as possible.vi. Get the item authenticated
Before you bid or soon after the purchase you can have the purse authenticated.
There are several professional authenticators who for a small fee (around $10) will authenticate a purse for you. These folks have years of experience and can also help you with any Paypal disputes. I highly recommend Castira for Gucci, Carol Diva for Louis Vuitton and MyPoupette for other designers.
Matching keywords on your Google AdWords account is very crucial for those who serve paid ads on Google. Without appropriate keyword matching someone can end up paying through their teeth for the clicks per ad and yet not get a positive response on their ads. Google provides the option of choosing positive and negative keywords matching on your AdWords account.
Negative keyword matching is a very powerful Google AdWords feature and justifies the use of paid marketing. This enables you to avoid serving ads to anyone who has included a particular trigger word in their search query, irrespective of whether the rest of the query is a good match. For example, someone sells luxury handbags online and her keywords are "buy handbags online". People may click on her ad a lot but if they are looking to but cheap or discounted handbags Coach Handbags, they will complete the purchase even after clicking on the ad. This is bound to cost a lot of money to the person placing the ad. But if she sets a negative keyword matching list that includes terms like "cheap, discount, sale, free, factory, and warehouse" etc., the response to her ad will probably be much better.
3) Phrase Match: If your keywords are surrounded by quotation marks (e.g., "Elton John DVDs"), your ad will appear whenever someone enters a search query that contains the exact phrase, even if they place the order of words before or after it. So a search query of "Elton John DVDs online" or "hit Elton John DVDs" would still serve your ad. In most cases this is the correct option to choose.
Negative keyword matching should be set at the campaign summary level. Add your negative keyword matching by clicking on "edit campaign negative keywords".
4. CRAIGSLIST:
Another great source is Craigslist, which if you live in a big city like NY and LA, makes it easier to find designer purses. If this the venue you choose, exercise the same caution as listed above. Get a lot of pictures, DO NOT do a bank transfer -EVER!!! and ask a lot of questions.Be Safe! If after following the above precautions, the purse looks good and you're ready to buy. Meet in a public place and bring a friend if necessary. Make sure you're not followed home. Pretty much exercise common sense.When I was a teenager Crown Holder Hoodies, we used to take our annual holidays in Italy and my mum insisted my father drive non-stop through France rather than risk another horrifying encounter with a French pissoir.