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The company is attributing current successes to its focus on its own boutiques–and away from the business of wholesale,
Mulberry Shoulder Bags, which is still a weak spot in retail. Sales increased by a whopping 62% in Asia,
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Not-So-Secret Products – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, 33% here in the US,
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Mulberry Cross Body Bags, Prada’s most mature market.
A sharper sales strategy is surely the main reason why Prada is doing so well, but we can’t help but think it also has something to do with these shoes. And these pants. And these sunglasses. And Victoria Traina.
The Italian fashion house–which deflected rumors earlier this year that it might be bought by luxury conglomerate Richemont–saw sales increase by 36% during the first quarter of 2010 to $452.7 million.
Prada’s looking riper and riper for acquisition. Or at least a spin around the stock market.
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Discount Mulberry bags, The Business Prada’s Boutiques are Buoying the Business By Lauren Sherman Monday, May 24,
Discount Mulberry bags, 2010 / 3:48 PM GMT -5