When you sit down to develop a web site there is much to consider. For instance how do you envision your business? How can your vision translate into design? Does that design signify window dressing or is there a greater purpose for the design?
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Once more the common denominator is knowing the audience you are marketing to and meeting their needs.
It is my recommendation that you use web builder technology to construct your site. I'd like to explain why. Yes it is less expensive and it is also true that you can manage changes much more efficiently. However, in reference to this article I must bring up another point altogether.
These are questions that must be addressed in relation to the growing need for individuals to come to terms with how they develop their site.
If you are a restaurant trying to appeal to parents with young children you market the toy with every meal and you make everything about your business colorful. If you are marketing to adults you supply meal choices with color, variety, tastes and adventure with an ample amount of comfort thrown in for good taste.
One of the elements I most enjoy about using web builder technology is that you can easily mix and match templates to get a feel for what might best work for your site.
If a homeowner is trying to sell their house they will often reduce the amount of material in their home and neutralize the color so potential buyers can come to terms with what the house could be rather than what you have made it to be. On the other hand if you are at a trade fair and you want to catch the attention of those passing by you will likely utilize loud colors and intriguing designs.
Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?Of course not!You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive...never achieving your desired results.Marketing Lesson #1 "You cannot steer a parked car!"Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:
1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance
Cartier Handbags, so do not bother and pay us lots of money.2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.3. Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don't believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass...I know this because I have read not one of these, but dozens before seeing the light.
If you've ever been to one of those home improvement websites with a room design feature than you know how much fun it can be to move furniture
CR Menium Sneakers, change flooring, wall coverings and other design elements in order to best coordinate the vision you might have for your room or home. This is the beauty of web builder technology.
Web development has to coincide with the image you want to project for your company. That's true whether your company is only found online or if you feature a web presence for a group of brick and mortar locations.
Let's say for example you are selling hand crafted and upscale handbags. Would your website be colorful and busy or stripped down and refined? If you sold party supplies would your site be muted in tone and discreet or would it scream excitement?
Use the software to tap into a site design that best fits your personality and vision for your site. Your ultimate design will say a lot about you. What exactly will it be saying?
Your image can be enhanced or minimized through the use of photos, colors and even font type.
What is the common denominator between these two approaches? The both work to hit the audience they are marketing to. Different approaches with a similar desire.
You can go online to find a coffee shop franchise. One site will feature bold colors and an exciting online presentation where another site is more sedate and invites you to come by and relax with a cup of coffee.