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Contacts Brian Eskridge, Edelman
The new products are available at all Best Buy retail locations and on bestbuy.com.

Affordably priced in-ear headphone ideal for use with the Apple iPad™, iPod™, iPhone® and all portable music players. $99.99
They include:
Now available are the new iBeats™ in-ear headphones, in a Best Buy exclusive black/chrome color combination, for use with all portable music players including the Apple iPod™. With a high-end audio playback experience and at a low price of $99.99, iBeats provide outstanding quality at an approachable price,Beats by Dr. Dre, allowing more people, including a younger consumer, to access the enhanced music experience that is a hallmark of all Beats products.



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MINNEAPOLIS, Nov. 1, 2010 – Best Buy Co., Inc. (NYSE: BBY) the nation’s largest consumer electronics retailer, today announced that the new Beats™by Dr. Dre™headphones and Beatbox™ portable speakers are now in store for holiday. The popular audio products are designed for people who love music and engineered to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.
Power Beats – black
With operations in the United States, Canada,beats by dre news, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bby.com
Beat Box
Beats first portable digital sound system with a built-in iPod/iPhone docking station, featured in Soulja Boy music video. $399.99
Sports performance headphone inspired by 2009 and 2010 NBA MVP Lebron James. Over ear hook design for use during physical activity, allows ambient noise to be heard while offering powerful sound, ControlTalk for use with iPods and iPhones for quick access to MP3 control during physical activity. $149.99
iBeats – black/black or black/chrome (Best Buy exclusive)
Beats Pro – white or black
A breakthrough studio-quality headphone for professionals and prosumers. Pro quality sound,Beats by dre, ear cups flip up for easy monitoring,Beats by dre Studio, durable metal design and 6’ cable with short coil sections for heavy duty use. $399.99

Best Buy Simplifies Home Theater With Two New Rocketfish Products
About Best Buy Co., Inc.
Carolyn Aberman