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Giordano (clothes)
Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel founded in 1981 by Jimmy Lai. Giordano has become a pioneer of customer service in the Asia-Pacific region and, as of January 2008, currently employs more than 11,000 folk and operates 1800 stores worldwide in 40 countries.

liquidation closeoutsAs of 1996, Jimmy Lai no longer owns the company and its current Chairman and CEO is Peter Lau Kwok Kwen, a Chinese-Canadian. Although based in Bermuda the company's principal global operations run out of Hong Kong[19]. The company is Asia-Pacific's most successful retailer and sells its appoint under the brands of "Giordano", "Giordano Concepts", "Giordano Junior" and "Giordano Ladies"[20][21]. Giordano has been publicly listed since 1991 and since then trades on the Hong Kong stock commute under the ticker character 709.HK[22].

Giordano's success is measured by the company's merciless converge on its five corporate business merits of quality, learning, innovation, simplicity and service[23]. The company has its own apparel manufacturing department where many of its own clothing styles are produced[24]. Giordano is also well-known for its basic and practical men's, women's, and children's T-shirts and trousers, primarily denims. In approximation, Giordano is very similar to the American based retailer The Gap.

Lai Chee Ying, Jimmy Lai in English,reva tory burch, was nativity into penury in mainland China's Guandong Province in 1948. At the old of 12 Lai was smuggled by his family into Hong Kong which at the time was still under British colonist control. Through relatives Lai accessible administered to find work at a local textile factory and by the age of twenty had succeeded in becoming the company's General Manager. With his first end of year premium of $1000 greenbacks,belstaff sale, by with all his life savings,cheap tiger shoes, Lai decided to trade on the Hong Kong stock exchange. The gamble, although precarious proved accidental and Lai turned his measly original $3000 investment into approximately $40,000 greenbacks. With that money Lai bought out the owners of the bankrupt garment company of Comitex in 1975 and began manufacturing sweaters. The company was an overnight success and had exports to important American retail brands of J.C. Penney, Montgomery Ward and several others. It was during this time that Lai made several trips to the United States. It was during his time there that he was exposed to many western retail formats which inspired him to obtain into the retail market himself. In 1981 Lai founded Giordano (named after a favourite New York restaurant) and opened several stores across Hong Kong.

Although presently a highly successful international retailing company, Giordano's premier beginnings were ominous. Jimmy Lai originally planned for the company to target the upscale Hong Kong market, it testified unsuccessful, and soon afterwards the company was faced with closing down bring offHong Kong. However, instead of shutting down Lai turned to other successful retailers of the daytime for inspiration,ED Hardy T-Shirt, and proceeded to transform the company. Soon Lai amplified a fashionable company formula. By drawing above ideas from many already successful international retailing brands such as McDonald's, United Colours of Benetton and Marks and Spencer, Lai established a new Giordano which focused on simple and basic high quality styles, in many colours and sold at rational costs. The large make-over contained the company's approach to client service and accordingly Lai had all employees taught to punctuate the magnitude of the customer. The formula was successful and by the early 1990s Giordano had 200 stores across mainland China and Hong Kong. Other stores soon followed in the Middle East, Singapore, South Korea, Taiwan, Thailand, Malaysia and Indonesia.

Mainstream Giordano brand focusing on quality apparel for men and women. Present in all markets in which Giordano International Limited operates. The brand's goal is to be praying to the daily shopper, anywhere at whenever. The brand boast seasonal exclusive and innovative casual styles in many colours. Along with seasonal launches, the brand also gives customers way to basic and simple uni###### tees and polos as well as a large range of bottoms in a variety of linens, including cotton, linen and denim. The brand was the company's first and consequently possesses a more nationwide worldwide web of stores than any other Giordano brand. Giordano is the only international brand that is, for the period being, internationally franchised by Giordano International Limited, the other Giordano brands are all fully owned by the company.

A extra upmarket brand of Giordano casual attire with a tall emphasis aboard its own "less is more" retail approximate. The brand focuses on the fancy that less is extra than fair more, but that is chilly as well. The brand's said "less is cool" reach involves innovative and modern black,ED Hardy Hoodies, pearly and grey monochromes in a great diversity of styles. The approach gives the brand a quite upmarket causal clothing attitude, very many on par with other multinational brands Polo Ralph Lauren and Lacoste. The Concepts scope is significantly more preferential than fashion Giordano, as such Giordano Concepts only extends itself to the Asia Pacific mall, of special note Hong Kong, China, Taiwan and only an store in both Singapore and Malaysia.

A more affordable brand of Giordano causal clothes for the budget conscious shopper. Prominent in maximum countries in which Giordano operates. Giordano Bluestar Exchange was rebranded by the company in early April final year. The aboriginal aim of the brand was to make Giordano more agreeable to the ration conscious shopper. However, later nearly 6 months of blueprinting last year the company revealed the new BSX brand with the opening of its first store in Lung Cheung Mall in Hong Kong. The target of the alteration was to make Bluestar Exchange, now BSX, into a brand more agreeable to the young and to those youth at center. The brand's new way involves simplifying anything and attempting new designs and styles to give BSX an edgy and urban attitude. Giordano employed relatively new company !TH!NK to head the marketing of the new BSX with hopes that a new fresh company could cater an incipient out of the carton approach to promoting the brand.

Giordano, since its concept has all been intimately committed to the communities in which it conducts business. The company has been progressively dedicated to being a successful and responsible corporate inhabitant in all regions of operation. This manner not only delivering quality productions and quality service to their customers but also having a positive inspire to the customers community as well. The company's achieves this by supporting a great many charitable unions and reasons as well as act many of its sourcing in local districts, a move that has aided it avoid damaging money swings in the quondam. The environmentally conscious company always performs business through means secure and gainful to the environment. Giordano was actively contained in distributing clothes to the sufferers of the Boxing Day Earthquake and the consequent tsunami.

While the corporation actively supports local communities it also believes strongly in production the workplace context productive as possible for its 11,000 workers international. The company's social liability is not only limited to its local communities and employees merely too the companies and corporations in which Giordano conducts its commerce.

Giordano made its migrate to the Middle-East in 1993 with the opening of its flagship store in The BurJuman[1] in Dubai[25] The activity was a coupler adventure among Giordano International Limited and The Emirates Trading Agency[2] (ETA) of Dubai[26]. Today Giordano boasts 150 stores cross 25 countries in the Middle-East and Eastern Europe[27]. Giordano International Limited is the bulk shareholder in Giordano Middle-East, holding 20% of the company[28] . All regional operations for Giordano Middle-East sprint out of its Dubai pate bureau in the United Arabsalabo Emirates.

Giordano Australia opened up in 1999 with its first store in Melbourne's Westfield Doncaster shopping hub. The company quickly inflated across Australia and presently operates 61 stores across 4 of the nations 6 states including Victoria, New South Wales, Queensland and South Australia, including one store in Canberra. As of 2008 the company not long sells Bluestar alternatively Giordano Junior via whichever of its stores.




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