“We knew term of mouth
tea length bridal gowns was a large referral source, but it was critical to understand which sorts of term of mouth are most efficient for driving product sales together with other resources of traffic,” says Benu Laihry, Director of Merchandise and Customer expertise for Weddington Way.
The company also got excellent feedback on attire and color selection together with price sensitivity of its customers. “It was refreshing for us to hear from our customers and get insights into what is working and what we can improve,” shares Ilana Stern, CEO of Weddington Way.
The survey also enabled
short Wedding dresses ton Way to gauge brides’ and bridesmaids’ interest in various designer brands. Today the company offers various manufacturers including Alfred Sung, Lela Rose, and Simple Silhouettes. It strives to be selective in the manufacturers it offers in order to give good quality and excellent selection without overwhelming brides and bridesmaids. The results of the survey confirmed that an upcoming of designer start really should be well received.
Experience with SurveyMonkey Rewards
SurveyMonkey lately released a reward feature that makes it fast and simple for customers to add a prize to the end of a survey. Weddington Way utilized this new feature to deliver 140 coupons to brides and bridesmaids.
It was a excellent way to say thank you to survey respondents for their time and to encourage lasting attire purchases. With SurveyMonkey’s feature, Weddington Way was able to arranged the expiration date and to customize the text of the coupon.
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