Changge bathroom two stage of exploration

along the Beijing-Guangzhou line and the 107 national highway, rail line all the way south, away from the city of Zhengzhou, Henan Province, where less than an hour, with one called This is the jurisdiction in Xuchang City Changge.

Changge started in 1974, sanitary, sanitary industry in China one after another to create good results, the largest sanitary ware as the Central Plains areas, but also in northern China sanitary ware production base of middle and low . Only in 2008 when the total output of sanitary ware Changge already reached 29 million, the total output far Changge has reached 45 million, bathroom companies, 74 production lines more than 90 articles, 90% of companies have realized the gas tunnel kiln production.

However, the cruel face of market competition, rising costs, rely solely on the price advantage, with the meager amount of profit to make up for the government and enterprises has made Changge feel the pressure of development, the brand is long Ge on the path of development have to face reality. How do high-end? How to change management and business concept? In the specific areas in what measures to be implemented? Is the government and the enterprise problems.



older Ge Jianli from 1974 companies began the first sanitary ceramics, bathroom doomed Changge and forged a bond, when the state established a porcelain Changge (Changge limited clean up of ceramic company, today Canada and the U.S. Ceramic Changge Co., Ltd.) in a few years time, it developed into a flourishing state, in the late 80 reached its peak, the average annual income of several million dollars, while in a porcelain Changge driven the establishment of a large number in the 90 Changge bathroom business, is now well-known enterprises Changge Kim Hye of Ceramics Co., Ltd., Alpha Ceramics Co., Ltd. is established in 90's of last century.

2009, the Changge China Building Sanitary Ceramics Association, was awarded the ceramic yield of 70% of the total building and sanitary ceramics in Henan, 80% and by the industry's attention and support. Currently, the city has all kinds of enterprises 3365, of which 330 large enterprises, with annual sales revenue of over 60 million companies, 5.0 billion over the four, has four listed companies, China Brand 3, patent applications Henan Province, the first four years of consecutive ranks.

Changge early, we hear talk in the taxi drivers Changge Xu master bathroom, can earn hundreds of thousands. it, the day will take you over and over.

, stone Guzhen there are many, are relatively small-scale. But every day the cars are lined up up the goods and so on, this business is really great.

reporter learned from the Changge Technology Bureau, sanitary ceramics industry led to the development of logistics, packaging and other related industries. Hundreds of vehicles were large trucks a day with thousands of tons of raw materials into and out tens of thousands of products, led the city's transport development, but also stimulated the development of carton packaging company, has nearly 200 of the types of enterprises, billion yuan output value. Looking to a small level, only a taxi in Changge more than a year to year, dozens of cars from the initial to the present hundreds of vehicles, the taxi industry reflects the rapid development of the city is attracting a batch after batch of people to visit and join.

Changge exposure to the streets of large trucks muffled sound of a motor is often the first to enter the human senses, as if everyone in the city are inextricably linked, and porcelain, then find a greeting passers-by, generally able to ask the prospect of a solution to some. Changge reporter arrived at the industrial park west of the Western Pacific, met a farmer, after talking to some old farmer, said: Porcelain Factory. The length of 110 meters.

Changge will bring the industry whenever there is a feeling in the county where the city has to develop such a scale as a Although Changge no senior management, production personnel, and raw materials are from the fraternity, Xiuwu, Dengfeng, Yuzhou and other areas; However Changge in accordance with its own development model out of a

because Changge has advantages not available elsewhere, that is convenient traffic and geographical advantages - Henan in the north, south Wei are Xuchang, Zhengzhou, capital of the north, East View Bianjing Kaifeng, facing west toward the ancient capital Luoyang; 50 km south of the provincial capital of Zhengzhou, Beijing-Guangzhou railway, 107 national highway, passing through Beijing-Zhuhai Expressway, 25 kilometers away from Zhengzhou International Airport; the city's road network infrastructure development is complete, road construction in Henan Province advanced counties (cities) I; more developed industrial base - is the township enterprises in Henan Province, the private economic development started early, fast, large-scale, high grade cities. Current annual sales income of 500 million yuan more than 200 enterprises. Government departments have a spirit of hard work - government adhere to the The city has six foreign-owned enterprises, 19 joint ventures with total investment of 4 billion yuan in 2006, most investment potential of small and medium cities nationwide selection results in Changge hundred ranked 31.

Changge government is also planning major support on this basis to diamond manufacturing and products, agricultural vehicles and machinery parts,Coach Shoes, high-voltage electrical porcelain, high medium and low building and sanitary ceramics, cotton textile processing, nonferrous metal smelting process, plastic weaving, food processing and preservation, and other wood-based panel nine pillar industries.

2010, the Changge GDP doubled from 2005, which not only explain the Changge pace of development, but also reveals the rapid Mengjin Changge industry, which includes Changge City, several leading enterprises such as Henan Qingshan Jinhui Stainless Steel Industrial Co., food industry, public goods, the Yellow River Tornado, Mori source electrical, new world of medicine, Xing and aluminum, and of course bathroom companies 74 90 production lines.

bathroom led Changge

2007 年 4 月 Changge Technology Symposium held in sanitary ceramics, industrial upgrading, the same year in May Ding Weidong, president of China Association of sanitary ceramics and other leaders to Changge study pointed out the problems in Changge development and intended to propose solutions. March 2008 Chaozhou Municipal leaders have visited the Changge bathroom, May Changge Technology Fair held in another forum. Since 2007, several organizations Changge sanitary ceramics business executives to Xin, Chaozhou, Foshan, study tours, and since 2007 has participated in Canton Fair, Guangzhou, kitchen equipment and Building Materials Exhibition, China International Construction Ceramics & Sanitary Ware Exhibition Council and other popular exhibitions. 2008, first settled in Changge trade media, trade media has been four with reporters in Changge,Dairy early as a little-known benefit of small dairy plant, which are to varying degrees are trying to explain the Changge let the world know with; the same time as a production Changge occupy the lower end of ceramic production in the country 30% of the important production base, more and more access to the external attention.

in the next few years, and Technology related Changge city leaders repeatedly led the charge in Changge sanitary ceramics industry to Foshan, Chaozhou, and other important areas to visit the country learning and exchange, the city government continued focus on improving product quality, the introduction of management talent, experience and learn foreign advanced production management, and encourage local enterprises to go abroad to attend the show, so the domestic industry have also come to realize, the solution of Changge Changge and sanitary ceramics industry, Changge sanitary ceramics industry is also the basis of this has been greatly enhanced Changge bathroom

sell very well behind the

the rapid development of industry in Changge bathroom also hidden behind the pain, that is, every time often will bring Changge bathroom with a

2006 Changge until sanitary ceramics industry because of its low taxes, did not cause extensive production attention by the local government after 2006, the local government aware of Changge sanitary industry in dozens of years developed to a certain scale, while also encountered in the development of a serious fight in the price, product quality is not high, low value-added products issues.

Despite the development of Changge bathroom with amazing eyes, but could not conceal his For a long time, Changge bathroom is always with the

in Changge newly built wide roads can often see or rewarding experience to come up the goods in the truck, walked into the bathroom Changge factories, trucks crowded the city's interpretation of the development of rhythm, tight how can inventories tell Changge According to the staff of a small business, where often there are many truck drivers to wait two or three days at the factory, the path of development that will undoubtedly sell very well so that other areas envy. However, Changge people know the reason for this is because if the profit is less than 10 dollars a piece with the amount of the products are not, then Changge bathroom only to loss of business.

Now, with the gradual expansion of building and spread to the countryside, three door four markets has been to open more and more enterprises, and consumers in these markets are no longer blind pursuit of cheap, relatively inexpensive products will be welcomed,Burberry Sunglasses, so long Changge bathroom to ignore the quality and service to win low-cost approach is not consistent with the overall market trends.

Changge city, from the development of sanitary tasted the sweetness, but also to taste the bitter water, not, this is Changge the truth, reason, or no areas of high visibility and influence is not.

Thus, the Government began to set aside such a top-down bathroom business to fend for themselves, since the management and development, to seek long-term development of the way out.

government action: policy support under the

2006 onwards, to carry out sanitary industry since Changge industry since the first upgrade, Changge 70% to 80% of bathroom products, though still mainly middle and low, but it has been since 2007 the National Health Changge sanitary ceramic industry sampling 11 companies only one fully qualified to the current sampling, there were 11 among 15 fully qualified.

It is reported that the industry was to enhance the work of Changge from industry consolidation improved durability improving quality and expanding advocacy three starting, government guidance and support enterprises to improve product quality bathroom, organizations, encourage enterprises to the field to the bathroom study tours, provide platform for the bathroom; focus on solving the industry, there is the price of scrimmage, cut-throat competition and other issues; and national ceramic ceramic testing center and Xianyang Institute for production and research and other research institutions signed a cooperation agreement, and outside experts hired on a regular basis to the enterprise guidance; Party leadership led to Foshan, Chaozhou and other investment, the establishment of

effect in the first significant qualitative change in circumstances, sanitary industry Changge actively seeking a

Changge in our reporter and vice president of ceramic trade associations, Jinsi Da Ceramics Co., Ltd., chairman of Liang Ruqiang conversation, he mentioned the need to change this situation Changge need three to five years time, which is mainly based on a variety of factors generated. Liangru Jiang pointed out that sales of sanitary products now Changge popular bathroom because the price is lower than Changge Chaozhou, Tangshan and other areas, while 74 companies Changge among all can do quality and quantity of total enterprises only a dozen, which also led to the formation of sanitary products Changge not unified price system, the industry price war problem is still not completely resolved.

Liangru Jiang said that the quality of Changge sanitary workers in the industry also needs to be improved, enterprises should pay attention to introducing foreign outstanding production personnel, to seize the production process, strict in quality, painstaking research in the design; Changge raw materials quality gap, it will not guarantee the quality of all products are eligible, so long only because of sanitary wear to Changge the Most corporate executives Changge bathroom is out of the local cultivation, without systematic training, and no field experience in areas of management and operations of the brand in general can not pay attention to it.

Liangru Jiang also said the company Changge bathroom and did not complete most of the original accumulation of capital that knows the importance of branding, but the companies do not have the energy to operate, even if the brand of the capital and ideas are before us problems.

Changge bathroom apparently the Ceramic Industrial Demonstration Park, the park covers raw materials processing plants, mud, mold manufacturing, logistics and distribution. Operation in June this year will Changge sanitary ceramics testing service center, providing quality testing services; other government will also undertake bathroom Changge Industry Forum, the top ten brands of sanitary ceramics Changge contest, the same year, also started Fair Changge sanitary ceramics are displayed.

business model:

open

reporter visited found that many companies will realize a low-cost defect enterprises lack of stamina, so there are many voices within the industry, many entrepreneurs and even a call for three to five years to catch Ultra-Chaozhou, par test within ten years the slogan and Foshan, which also shows that more and more entrepreneurs recognized brand is the only way Changge bathroom, also in the future to ensure that the fierce competition in the industry will not be eliminated an important factor. But obviously not just the slogan shouting numerous achievements of the brand, but can not change this situation.

change the status quo should first start from their own, from start to improve product quality and grades, Changge entrepreneurs also beginning to come of this May, Jun Hua Porcelain a midterm grade sanitary ware production line put into operation, the Far East Ceramics luxury bathroom product line start building; April, the blue whale bathroom two high-grade sanitary ware production line; May, Corey Porcelain two high-grade sanitary ware production line; 6 Porcelain on a period of Chengde production line of high-end bathroom, bathroom beta wave production line of high-grade porcelain, blue whales, two high-grade sanitary ceramics production line, high-grade gold benefits of ceramic sanitary ware production line. This also means that more and more enterprises begin to release the strength of high-end products, and will focus on the process of brand investment.

Porcelain Co., Ltd., according to Tony Long, Chairman LIU Li-jun introduction, Tony Lang is currently focused on the production of high-grade porcelain sanitary products, their aim is to make a bathroom brand. But then the problem is coming up, first of all that is out of touch the capital chain, the initial preparation of the 500 million funds in the short run out within a month, spent the final four more than 1000 million financing for the enterprise was established; second is ring products in the production of the first and only 10% pass rate, the products produced will almost abandoned, although after six months of study and testing, the current pass rate has reached 80%, but fall far short of their goals; again it is sales, not store brand was first built, there is no specific dealers, because the current Changge bathroom companies do not have a sound delivery mechanism dealers are dealers all over to come up the goods, which are on brand building brings some difficulties.

also deeply troubled by the same predicament as the beta waves are many such enterprises, a production line input of nearly one million yuan per month is also the nerve tingling with entrepreneurs, although the high-end products to single profit ten times more than low-end products, but there is much Changge extensive business enterprises apparently unwilling to face this reality. Since the middle and low sales is good, more people chose to maintain the status quo.

three decades without a well-known brands

transformation is imminent

Changge bathroom companies in the line began to pursue the backdrop of high-end, industry professionals, many made their own opinion Changge, small details, big enough to the situation, there are exciting and realistic opinion, however, the development of Changge or according to their own advantages and disadvantages to locate there.

point of no return

Language. After thirty years of bathroom Changge development do not have a well-known brand, which is unthinkable in other areas, has also been Changge government and enterprises have been reluctant to touch but have to actively make a change pain.
LIU Li-jun

also deeply understands this, How to eat a good, and then the next would have to consider not only eat well, but also the nutrition. Our middle and low profitability of each product is less than ten dollars, and is well-known brands ten times the profit beyond. This allows us to consider going to make a good product name, the enterprises bigger and stronger, and this is the only way for the development of our business, or in the future or we suffer.

Also in May 2007 the National Building Sanitary Ceramics Association, Ding Weidong Changge health inspection when it was pointed out that the ceramics industry, ceramic Changge after so many years of development, why is basically marking time, little breakthrough? The key is Changge ceramics relevant industry standards.

can do bigger and stronger.

of Changge, the brand, is imminent.

a string of arrows to the ceramic industry Changge important agenda, widely spread among the industry. The past three decades no one can know how to operate the brand, not a national Changge local brands, not completely in line with local real concept of brand management for reference and learning, then the way this brand, how to go, the process need to pay attention to what the problem, followed by a series of questions presented to the government and enterprises one by one in front.

response, the State Building and Sanitary Ceramics Association, Ding Weidong give an objective and comprehensive advice: improved. greater efforts of a unified market price system, the establishment of the system of quality inspection system; second, to enhance the level of technical equipment and corporate management, the proposed deadline closed in the last century had been eliminated 80 years side to make a resolve to not tolerate; third, to upgrade the industry's professional level, take the the formation of collaborative professional division of labor,Ray Ban Sunglasses, improve the product supply chain formation,Monogram Multicolore Handbags, reduce production costs, diversify investment risks; Fourth, enhance the management of the legal system, including: strengthening the concept of intellectual property rights,Burberry Bags Online, and only through technological innovation, core technology with independent intellectual property rights and key technologies of the products in order to continue to enhance the competitiveness of the industry; strengthen contract concept, enterprises must strictly abide by the contents of the contract, and ensure product quality in line with the contract, to strengthen environmental protection concepts, strict implementation of national industrial policy, to the ultimate goal of enterprise development do not forget, in time contribute to the community, we can not improve through the development of the name, and the line of actual damage to the environment.

enhance staff of the Office also noted that the government engage in great efforts to upgrade industry, on the one hand to guide support the enterprises bigger and stronger, on the other hand Changge areas to improve visibility, increase industry influence to promote the industry as soon as possible industrialization. Create a regional brand with the industry, rectify, improve product quality, improve the industrial chain and a series of complementary areas to enhance the work of an important work in parallel, is the industry's needs, but also the voice of business.

in the local government to spare no effort to guide and support the quality of sanitary ceramics products Changge has been greatly enhanced in the countries which have reached the required pumping more and more enterprises. However, prices have been plagued by major companies. Co., Ltd. Party Secretary Li said solid slightly worried.

Changge bathroom is the price of corporate success and failure, low prices to ensure sales, which is why prices are not uniform important reason for the delay. Enhance the survival of the fittest is a market price of the course, when small businesses are facing problems because of the price increase profits shrink or even bankruptcy in times of crisis, the price increase becomes no longer practical, so we need strong government regulation and control measures introduced to ensure that small business sales at the same time to achieve reunification of the industry price increase.

Changge ceramics industry with the demonstration garden plan came out, The first step, with the initial demonstration garden this year, put into operation, the situation will improve and enhance the confidence of full office staff, told reporters.

brand for the business enterprise, however, easier said than done. Although the brand has been put on the agenda, but in the specific implementation process,Coach Wallets, companies what to do, but this strong confidence Li said: is because Jin Hui of the past few years have been from Foshan, Chaozhou, Tangshan and other places paid to introduce the production, management, the current gold benefits of enterprises have more than 30 foreign talents,Tsinghua University, Twelve Five strategic plannin, covering the production, design, marketing, planning and so on. Kim Hye up in Foshan, Zhengzhou, and other major cities have a special exhibition hall, I believe in our unremitting efforts, Jin Hui of the brand of the road will go further.

Jun Liu said: based on the growth of open stores and do a national brand.

and Promotion Office and Liang Ruqiang this point of view are also coincide.

This is to do low-end products has left behind Changge the habit of branding whether to pursue what is, is pure profit, or fame and fortune in the ideal situation, I believe the reason many people will understand after watching, but specific to When do often occur in the operating part of the deviation. Office staff to make this increase is explained, the concept itself is a brand of consumer awareness, targeting middle and low Changge bathroom now proposed is not cheap low-quality, high-grade non-high prices, do people afford the popular brand. If the product price, evaluate the product of the high-low points, then Changge bathroom products currently on the market price has eighty-nine hundred, or even a thousand dollars, but this can not explain, Changge have a well-known brands, with the Changge bathroom with the continuous development of high-end brands Changge will appear, and will quickly cover the national market, which Changge sound sales network by the decision.

Ultimately, the brand should return to quality and marketing, the operation of the brand. Expected initial results of the second half should be.

case winds provision Daoxing Arrow

In addition, this brand of Changge an important issue.

have their own advantages, combined with physical practice Changge areas to develop long-term development of suitable sanitary Changge industry development plan, we will play to regional advantages,Wei Huo Tian Tong Road market stalls, the price advantage, sales network construction advantages, labor resources, and both water and electricity, etc. efforts to reduce the gap between production areas, bigger and stronger as soon as possible.

As mentioned above, Changge itself with the unique advantages and charm, this is the important factor, how we can achieve and avoid weaknesses, in order to attack he has long short, is the current government and enterprises should consider.

At the same time, , Chaozhou brand impact the way the brand.

we need to utilize its advantages to make an issue in these areas in order to embark on a road of development and growth of Changge in order to make the ceramic industry Changge open up a bright road out. At the same time I also thought of ceramic industry in recent terms of pure marketing experts said Hu's words: This will only create the first; the new source by the systems and strategies to expand the market, which can form a benchmark.

Based on this, I believe that companies should Changge bathroom on the industrial restructuring efforts, the enterprise internal production to the company from a simple mode of operation, the external distributor model for the transformation, the transformation of brand development. How to do in ensuring the quality and ensure the price is not higher than other areas on the basis of improved product quality, development of high-end brand, is the Changge bathroom companies need to consider the first step.

■ newspaper reporter Wang Di stations in Henan