It absolutely was just over a year back that Microsoft;s lookup crew was wrestling with back-to-back executive departures. Now it;s the finish of 2008 and right here we are again inside the midst of additional Live Lookup shake-ups.In just the previous the three weeks: MSN has gone by way of a major reorgMicrosoft appointed former Yahoo Qi Lu as its new head of Via the internet Services,
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Brian McAndrews — former head of aQuantive and an alleged candidate for Lu;s new job — announced his resignationBill Shaughnessy, head of global advertising sales (and a reported buddy of McAndrews) announced he;ll be quitting Microsoft in MarchBrad Goldberg, Live Lookup General Manager,
Window 7, has quit and is joining Peak6,
Microsoft Office 2007 Professional Plus Key, an invesment firm. (Welcome to the fire, frying pan.) As other pundits have noted, Microsoft needs to try something — anything — new to fix its Over the internet Solutions business.Microsoft;s query share is stagnating, in spite of the company;s continued attempts to tweak business models with programs like Reside Search Cashback. And its decision to focus on a handful of key verticals hasn;t done a whole lot to improve Microsoft;s search mindshare or marketshare,
Office 2010 Professional Plus Key, either. And there is still no deal with Yahoo Search after a yr of on-again/off-again courtship. (I still wouldn;t be surprised to see Microsoft and Yahoo consumate some kind of lookup arrangement before the end of this calendar year, however.)What else do you think Microsoft could and should do to try to shore up its lookup business? Do you think throwing technology at the search problem (”we;ll have the best lookup algorithm and APIs,
Buy Windows 7 Home Premium, ever!”) is the best approach? Will rebranding Reside Lookup to Kumo help fix what ails Live Search?