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History: The brand got its name from the famous American tattoo artist Ed Hardy. He was a very famous tattoo artist and has published many books on tattooing techniques. But his tattooing turned into a brand by the efforts of a company called Christian Audiger. This company was a very famous and very powerful company in the field of clothing. They felt that it would be appropriate to create a brand called Ed Hardy and use Hardy’s art as the main selling point for the brand. This venture had turned out to be a very successful one and Ed Hardy clothing is one of the most famous brands in the clothing industry.
Products: The brand became very famous because it was worn by many famous celebrities like Madonna, Britney spears and also Sylvester Stallone. The brand has clothes for men, women, and kids. They have also diversified their business by having a lot of accessories to support their clothing business. for men they have a variety of products such as Ed Hardy t-shirts, active wear, denim,
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Reasons for the brand’s popularity: People started liking the brand because of the art work that the brand products had on them. People felt that they could express themselves very well by wearing the brand. They felt that they were able to standout from the crowd if they wore Ed Hardy’s collection of dresses. It did work and very soon it became very famous among the youngsters of USA. The thing to be considered is that the product attracted both male and female customers. It was a huge attraction because it enabled people to exhibit tattoos without having to tattoo their body.
Because of the unique and bold design styles, Ed Hardy clothing attracted many world-renowned person. In addition, add the celebrity’s appeal more and more people become familiar with Ed Hardy. Today, you can see Ed Hardy stores here and there especially in the Europe country.