Qiu Hui Hui Weiyi Shenzhen reported
perhaps to the need to reverse the embarrassing situation of the time.
6 15,
New air jordans, a senior mobile national contractor told reporters that, from mid-May, China Unicom for Samsung, Motorola, Sony Ericsson and Android phones with a variety of channels to proceed with the release, including contract Number three, including the depth of cooperation.
no doubt that China Unicom (600050.SH) is a field that began in 2008 with 3G and restructuring in the name of the telecommunications industry, the most painful and complex tangle.
the past year, leveraging the iPhone 3G successfully completed the image of stopped declining trend, only a net profit of 048 million yuan, a substantial decline over the previous year 86.93%, while the biggest drag on its performance is still heavily subsidized iPhone (3G terminal sales in the first quarter loss of 19 billion yuan loss increase of 18 million).
This is the first year of 3G in China since 2008, Unicom, the fourth to
the mobile channel believe that China Unicom is going through Android phones cheaper, China Unicom will use the product more economical, more extensive product line to reduce the proportion of subsidized sales.
spoiled Apple
a user from the lowest market share, long concentrated in low-end consumers, the transition to a 3G users have one-third of the world, users and good quality brand image, Unicom only two years. If it's magical transformation from the bird apple, as it comes from a new round of restructuring of China Telecom China Unicom to give a natural advantage - WCDMA terminal product from the system network to commercial maturity.
iPhone Unicom force to the foot of the opportunity to use the . As of April this year,
Man arrested for dangerous driving drunk driving offenses in, 30 months, China is about 70 million 3G users, weed out the data card users, China Unicom to consolidate not only a third of the world situation (20.35 million), and successfully kidnapped a considerable number of the highest gold content users (including some of China Mobile's GSM users).
all thanks to China Unicom's , its net profit is also declining, from 2008 to 19.741 billion yuan, 3.137 billion yuan in 2009, to 1.228 billion yuan in 2010.
the cost of subsidies from the iPhone is caused by China Unicom, In 2010, for example, China Unicom 3G terminal from the loss of up to 3.17 billion yuan of sales, most of that is put on the iPhone.
Shenzhen Unicom believes that the development of China Unicom in the first step of the iPhone 3G as a breakthrough strategy is successful, or Unicom, not in such a short period of time to establish fertile 3G for high-end brand image and to so many high-end users,
but the future development of China Unicom is encountering inflection point. Reporters, in addition to the pressure on operating profit,
Sister, sister killed a rear-end compensation claims by fami, 3G users are also users of China Unicom diverted Android distribution trends motivation lies.
chain, including manufacturers and channels to attract more mobile phone manufacturers.
subsidy policy shift Android
the aforementioned contractor for the newspaper, said China Mobile, China Unicom began in May on a nationwide channel to promote Android phone contract sales of large-scale subsidies, specific approach is user bound two-monthly 226 yuan package you can enjoy free purchase discount; or bare metal by adding a variety of options to purchase the package, China Unicom, 50% of the return. Also on the state contractor's performance for financial reward.
Shenzhen, China Unicom, according to sources, only a single month in May, contractor contracts by China Unicom and the National Telephone Number of mobile phone sales channels, the country ranked the top three mobile phone with Nokia C7, Music Phone, MOTO ME525 ,
Jordan Team Elite 2, the latter two is the Android phone, the lowest monthly sales in a single model for more than 80,000.
reporter has learned that Guangdong is currently only for deeper cooperation with China Unicom, the channel will have a constant wave of Shenzhen, Telling, Guangdong Long Guangdong, Dongguan Jietong and other mobile phone chain.
integrate social channels, the development of models with more universal 3G users, China Unicom is the second half of 2011 target. Obviously, this could start to ease cost pressures. A national contractor to reporters just T account: the one hand, subsidies will fall. 1.6 million.
chain shuffling: competing operators
mobile phone manufacturers + channel + operator, it will be 3G communications era of the new eco-industrial chain.
aforementioned senior mobile national contractor told reporters that his company is facing this year's overall transformation strategy, the business will be 3G smartphone tilt, for the first half of this year adopted a scale clean-up inventory of 2G phones. He said the judge, 3G era operators occupy the core of the industry value chain, leveraging the channel to become the next operator will be the key to winning.
makers, the latest to 2012,
Air Jordan Fusion 4, with the operator's contract sales accounted for the proportion of the company's mobile phone sales will reach 40% -50%.
continues in the 3G era. small region agent. > Related: Unicom reconstruction group structure focus on targeting eight major customer industries big push for the Tablet PC Unicom 3G wireless network card in the cat on the amount of investment for China Unicom 3G mobile 2.1 times less than 50,000 base stations