Oakley is known for peddling luxury eyewear, apparel,
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Think of the 3-D glasses you've seen passed out in movie theaters and advertised for use with 3-D TV's. The movie theater glasses are flimsy and disposable; the liquid crystal shutter glasses (aka "active shutter glasses") sold by electronics makers are clunky and need to be charged to work. Even worse, they are only compatible with specific devices--a pair of Sony active glasses will only work with Sony TVs,
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When the company decided to get involved in the 3-D market two years ago,
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Of course, Oakley has tweaked its glasses to near optical perfection--the company claims that it has developed the first optically correct 3-D eyewear in the world, as well as the first 3-D lenses ever made with high-wrap curvature (that means a larger field of vision).
First up for Oakley's 3-D technology: special edition Tron-themed glasses, which will retail for $150 when they debut in November. Baden is confident that consumers will be impressed with the glasses. "We like it better than anything out there," he says. At the very least, Oakley's glasses look a lot less dorky than other products we've seen pop up in recent months.