Pearl Media bringing 3-D media to branding. Is 3-D ready? — Online ...

THQ is launching Saints Row: The Third at Comic-Con 2011 with a bang, including a giant booth with an adults-only booth show (pun there clearly intended), a pimp dressed all in purple, and a huge splash Thursday and Friday nights at PETCO Park in conjunction with Pearl Media. Pearl brought PETCO to 3-D life with a multimedia showcase involving dual-screen animations <a href="http://newerahatstock.com/burberry-hat-c-6.html"><strong>burberry hat</strong></a> introducing the game. I spoke with Pearl Media CEO Josh Cohen about Pearl’s involvement with THQ and the future of <a href="http://newerahatstock.com/coogi-hat-c-11.html"><strong>coogi hat</strong></a> 3-D media, from advertising to your television sets. About 18 months ago, Pearl Media began making a shift from solely interactive technology media — large-format interactive media, gesture, touch, etc. — toÂ*3-D projection mapping, in which the company measures out an entire building, or any service, then creates a 3-D rendering, or model, of building or surface, building a live 3-D atmosphere on top of it for people to see without the use of traditional methods, like stereoscopic glasses. Pearl has invested inÂ*tons of research for detailed, high-contrast imagery, which is what Cohen believes separates the company from the competition. The company had less than three weeks to complete the 3-D mapping and execution for the launch of THQ for Saints Row: The Third, and <a href="http://newerahatstock.com/mlb-hats-c-20.html"><strong>mlb hat</strong></a> also had to consider the audience as well as the game’s subject matter; it’s a very mature game. Pearl took the opportunity to use the platform as a unique way to introduce the game’s characters in a large-format way, focusing on the details of the execution, the coloring, the clarity of images, and the audio. Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.Are We Putting the 3-D Cart Before the&nbsp;Horse?3-D Untethered: A Look at Mobile 3-D&nbsp;TechnologyInfrastructure Q2: Big data <a href="http://www.casualphorum.com/viewtopic.php?p=1907965#1907965"><strong>Killings in Norway Spotlight Anti-Muslim Thought in U.S.</strong></a> and PaaS gain more&nbsp;momentum