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Old 08-24-2011, 02:54 AM   #1
huangmei1658
 
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Default belstaff motorcycle jackets toronto

The Buyers in retail are treated like the Sales Teams in many companies. When times get tough in retail, more money is allocated to Buyers to get customers into the stores. When times get tough in other organizations, more money is allocated to Sales to get more customer orders.
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The Buyers did their jobs and purchased a wide variety of popular items, negotiated hard on the terms,Belstaff outlet Online Free Shipping, and had them shipped to the warehouse. But the warehouse manager was short staffed and had problems getting the merchandise to the stores. When the sales advertisements hit the paper, not all of the goods were available. But the ads were good and customers came into the stores. Unfortunately the depleted sales staff was too busy doing merchandise counts for the nervous buyers to be of any real help to the excited customers. Department Managers, tried to shift resources in the stores, but found that the sales associates didn't know the merchandise, or any intricacies about how their "new" department operated.
Draw clear distinctions as to how customer touching employees will be rated and measured. Make sure that people who touch the customer are not measured on how many customers they touch, but how satisfied those customers are.
But cutbacks of those groups that touch the customers, or assigning them duties (like counting merchandise) that take away from their primary, customer-oriented responsibilities, look good on paper, but ultimately reduce the effectiveness of the organization.
wanted to buy. The pressure on them was enormous as they flew off to various lands to find "the next hot thing".
In the same meeting, it was decided that all operational organizations needed to cut their expenses by 10%. Layoffs resulted in Accounting (1 person), Housekeeping (3 people), Warehousing (5 people), Store Department Managers (1 per store) and last but not least, Sales Associates (2 - 10 per store, depending on size).
Increasing focus on sales and decreasing focus on delivering on your promises is a recipe for disaster.
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Ensure that departmental budgets and headcounts are related back to customer impact. Don't increase your sales force and then decrease your ability to deliver. And that means not confusing order efficiency (orders per person) with customer satisfaction.
First, start by understanding the relationship between Sales and Delivery. It doesn't do you any good to sell something that you cannot deliver. Likewise it does you no good to deliver something that is not what the customer wanted or ordered. That understanding needs to start at the top and filter down to every organization and every person in the company.
You can probably guess what happened.
Sales continued to decline, merchandise was marked down and sold at a loss, and the layoffs continued. They eventually went bankrupt.
The trick here, if you will, is to figure out who touches the customer (satisfaction driven) and who does not (metrics driven). If you can do that you will go a long way to satisfying your customers and providing them with the services that they want and deserve.
The commitment from the very top of the company must be that everyone who touches the customer is a part of the sales process and by definition, has a customer focus. That mantra needs to be continually reinforced across the company. It needs to be made clear to everyone in the company that the customer is really king. Anyone who touches the customer must have as their primary aim the satisfaction of the customer.
How do you get the two in synch?
Next, reinforce that understanding by reviewing the organizational and departmental objectives to ensure that "indirect touches" of the customer are given the same weight that direct touches are. That applies to the Sales organization, the Delivery organization, Customer Support organization, Billing organization,Tory Burch Peep-Toes, Collections organization, and so on. It is up to the CEO/COO to ensure that the message is being received loud and clear to the entire management team and the entire company.
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