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In 1909, Gabrielle Chanel opened a shop on the ground floor of apartment in Paris—the beginnings of what would later become one of the greatest fashion empires in the world..The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along,
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In 1912, Coco Chanel opened her first millinery shop in Paris and in 1913, Chanel introduced women's sportswear at her new boutique in Deauville and Biarritz,
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Her fashion became known in 1915 throughout France for its simplicity. In the years 1915 and 1917, Harper's Bazaar mentioned that Chanel's name was "on the list of every buyer."Her boutique at 31 Rue Cambon previewed simple day dress-and-coat ensembles and black evening dresses in lace or jet-embroidered tulle (she also piled cushions of feathers,
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