| Back to logs list
Reprinted from 415021490 at 22:20 on October 26, 2010 Reading (loading. ..) Comments (0) Category: vertical and horizontal to the sea
the number of maternal stores to three years to double the rate of increase is getting closer the distance between the density of shops getting smaller and smaller,
tory burch reva, and there shops get together phenomenon, the competition to reach an unprecedented level of intensity, each collision between the publicity and promotion activities overlap, the customer has conflict of promotional activities, how can shop for customers like the product, so customers fall in love with the store promotion?
firmly establish maternal stores in the core of customer service, adhere to the interests of customers as the core, adhere to the focus on customer needs, insist on the concept of customer first, service first before they can.
shop operators is the core customer, the boss must study what the customer likes the brand, according to the customer needs and customer's spending power, so the brand is the most sensible choice.
district according to the city where shops, according to consumer groups, consumer characteristics, and the mainstream customer needs in the region, and the store location where the business district, there are shops serve the marketing objective of targeting customers, to select shops needs of the brand, tailored to customers on demand products, target customers will be welcome.
district level if it is two cities, close to the largest and most high-end local super store, faced by the urban high-end groups, must take brand-name high-end brand shops, stores the identity of the brand to meet customer requirements and the status of consumer demand there is demand requirements, customers will prefer to shop shopping. If the three cities in both
flagship store, or the image of commercial street shops, places the terminal first-line brands, excellent quality for the auxiliary second and third tier brands, and other brands to complement the planning structure, three consumer groups in the city is have the characteristics of a relatively high level to high-end consumer stores, as compared Commercial Street shopping complex groups, mainstream customers are mainly working-class city, the service layer is mainly to mass-based working.
If a community-based shop marketing Zeyi quality, because the community of customers is fixed, shops must adhere to the principle of quality first, service first, customers can enjoy the product shop.
feature selection according to customer's brand, if it is high-end groups of the outstanding brand strength, consumer groups, if it is the end product is outstanding characteristics, if it is low-end groups will have to highlight the benefits. Select brand concept features the brand
innovative brand, because it's relatively strong brand personality of the brand, customers can easily remember it easier to accept. According to customer's questions
recommended products, according to the spending power of customers recommended products, according customer's service requirements to provide attentive service, the customer would like to store the products will fall in love with shops.
products for customers like to shop tips, brand planning is always around customer needs, recommended products, customers must be able to solve the problem, the salesperson will always stand in the customer's position in sales, adhere to customer first adhere to the core interests of customers, customers would like to store the product.
good newspaper promotions everywhere, this promotional offer to do tomorrow, activities, customers do every day to see the posters is to avoid any conflict, without looking to get immediately thrown away posters, activities to do today is also the point where shop owner trouble, because they do not do activities other shops will do, do not do their own activities and asked whether the customer shopping activities.
fact, the customer would like to put it another way,
tory burch flats, all the promotions are invariably putting the word profit, how much money to send any gifts to buy, how much money is OK at least a draw, how much over how much money to enjoy the special added products, all promotional activities are for customers to buy goods, by far the most immediate purpose is to let customers pay for consumption, Lured by the activities of interest there is nothing new customers, of course not.
A need for increased promotional activities and cultural characteristics: the business purpose of propaganda shop, shop service concept and development objectives, flexible way to spread the idea of shops, let customers know the brand and service shop, customers shop more understanding of the more believed shops, with the cultural impact of target customers, when the customer after the formation of consumption habits, the shop even if customers do not do promotions come back.
B to increase the fun of promotional activities: publicity and posters to increase the jokes and humorous stories, posters, while customers look happy moment, happy customers are willing to read the posters, activities, customers will naturally also remember the content.
C to increase knowledge of promotional activities: the middle of the poster during the event to increase knowledge of skin care, hair care, such as how the summer, the summer sun of knowledge, how to prevent acne and how to prevent heat stress content knowledge, promote good habits, to increase Summer nutrition and health knowledge, the content is closely related with the interests of customers, customer care course, customers are concerned about their personal interests at the same time, the memory of monasteries shop promotions.
D entertainment to increase promotional activities: activities or posters were added horoscope content, add the star brand ambassador of the files so that a comprehensive understanding of the customer a comprehensive understanding of the brand spokesman, in the pleasure of spending while allowing customers to shop.
E promotional activities to increase public welfare: in posters and on-site during the event, so the ones who enjoy the pure public good activities, improve the shop's reputation, the higher the reputation the higher the level of consumer preferences.
F to increase the coherence of promotional activities: the vast majority of shops do promotions fragmentation, showed no link no continuity, promotional activities must be consistent, just like watching TV as reading novels, see today think of tomorrow, profit sharing benefits, the continued unity of coherence in the formation of the shop features unique customer information easy to remember it too.
G to migrate straight Aiwujiwu: promotional activities should be in terms of favorite gifts effort, because women are emotional, led the way to ask some questions, with a unique eye-catching trendy gifts to attract customers, the customer is very much like to have a gift it, because the purchase of products can have, of course, can not be gift is nothing new product sales, promotional activities must be more an issue in value terms. activity increased to energize
explosion news, all babies born in the month, with the birth certificate to get a pack of diapers stores, shops will increase new customers and new results, because a baby with at least a day five diapers a month, will use the 5-8 package. Development of this new source will have a huge short interest. Because the children will use at least a year, so stores do not just stare at immediate, ignore the future benefits and long-term interest to do a variety of activities to be flexible, adding new content new tricks new concept of new ideas, activities of the shop was the only way will be popular, popular activities, results of course will increase.
customers purchase products directly to customers would contradict the customer feel relaxed in the case, the customer will be willing to accept the recommendation of a salesperson, receive store promotions.
promotions do need to do every day, every day, the customer has accepted the promotion, but do not allow customers to buy things every day, small-scale promotional activities twice a month is better, large-scale promotional activities can be three months, if there Dianqing activities need to make bigger fire, small activities focus on the actual profit sharing, major events, the whole town should be. There is a county maternal and child
stores, only three promotions each year, in spring and winter activities, activities to increase business anniversary activities during the period, major efforts into these three activities, the whole town is very large, the three major newspapers, television broadcasting activities, posters and on-site activities, shopping, and manufacturers enjoy a double profit sharing profit sharing shop, a small award winning vocal variety to meet customer requirements at different levels, throughout the county for many years insisted on the formation of an absolute monopoly.
activity is not the purpose of doing, if you do activities that can only maintain the status quo fails to do the key is the development of sub-activities to retain new customers and old customers, active efforts should be true to reality, or do not do Me and tricky words, do promotions activities for customers to feel the slick water unrealistically high, and often the customer shops in the past offensive activities, promotions, customer-focused based on reality and look to the future, customers will fall in love with store promotions, creative, innovative promotions have will be crazy.
promotional activities is the core value-added marketing, promotional activities, if not reflected in this post, then both promotions have real meaning, promotional activities must fully reflect the added value is tangible and can be good enough to get by the added value it can.
more and more TV channels, each county-level cities have 4-6 television channels, the number of prefecture-level cities to more than a dozen channels, the general population are concerned about the quality entertainment channels and major television channels, regional small television programs low ratings, Hunan, Taiwan, concerned youth group, middle-aged women like to watch full-length TV shows, especially the bubble version of Korean, youth are often in the net bar,
Joy is a slow one shot - Qzone log, middle-aged men like to watch news channels, only the elderly and the rural population is also watching the local TV station.
local TV station was severely marginalized,
Message to the brother ~ haha always!, to build large stores also rely mainly on brand promotions terminal, or to seize the city in the region to enhance the influence of large events, especially the county TV station Some agricultural advertising can be, if you do store or brand advertising, not as in the local square to do a large-scale campaign effective.
a brand thing as if part of local television stations, or very high influence ratings trump big part, you can also think about the ratings of TV programs can not be achieved average real publicity.
collision shop posters overlap between the activities of a very serious problem,
tory burch sale, if the response to competitor activity, press and hold the momentum over competitors is very important that business owners the ability to store test and wisdom.
competitors respond to competitors first study, collection activities, since the form of six competitors, and activities, modes and means, methods and summary of activities of our competitors do, formulate a whole publicity campaign ahead of the competition, first from Beyond the strategic level, so that competitors can not copy themselves, because the opponent is also less.
high-end way to the enemy without fighting the soldiers: marketing high-end way to the hearts of customers, competitors take the interests of the promotion if the model is to restrict the opponent's side than from the public, making customers feel more love shop , more social responsibility, enhance customer trust and love to shop scores, the difference of the content marketing the customer's heart, as long as the customer shops stand side activities of other shops do not worry too much.
mid-way between the road does not take the unusual patterns of: do not face the competition and competitors, and adhere to their own unique mode of the road, according to store location and target marketing customers,
8.28 - Qzone log, target customers for the store marketing activities, This can avoid the drawbacks of fighting each other.
direct exchange of punches way to see the low-end way to give them: If you want to do more than pay, greater intensity than the opponent's momentum more violent,
tory burch boots, more substantial than the opponent, respect and commitment in terms of momentum and influence power connection, all over our competitors, with greater voice to suppress opponents, this is the most immediate in the soil is the biggest way since the loss.
constraints embodied in the mouths leading competitors, all promotional activities for all the competitors ahead of the front to secure the first batch of customers, competitors, and then when the time for action has been one step too late, the first prerequisite in advance preparation, by the end of the year when the publicity has been the new promotional activities planned in advance to prepare ahead of time to do everything in advance, and to let competitors will always keep up their pace.
Another View of the activity level of the size classification, major events, heavy influence in the activities focus on attracting new customers, activities focus on the small benefits, avoid the ones who enjoy all the promotional activities of blindly promotions, activities, diversification of forms of content diversity, innovation in the activities aspects of an issue, innovative thinking and new ideas to invigorate activities, first of all like to target customers, then marketing other complementary source and marginalized groups.
the most critical factor restricting competition, shop owners and management level, to be more to upgrade their professional knowledge, enhance their professional capabilities,
tory burch shoes, from marketing planning and innovative ideas, from the overall strength of the competitors was to go beyond is the most crucial, is not on the current shop owner must be an important issue.
Linear Mode
