Another part of the puzzle is PR,
new era hats, which needs to present editors with stand-out,
Gucci Sunglasses, amazing stuff that can be picked up for magazines or blogs. Often the sample was very expensive to produce and the companies just don’t have the dollars to make mass amounts of them if there is no assurance it will sell. Again, the timing is also not lined up properly–magazines work many months out and pieces are sometimes dropped last-minute. [Which explains why I can't get my Sigerson Morrison's.]
As you point out, the first problem is the fashion cycle. All of these companies are on this wild ride to present editors,
Cheapest Football Jerseys, boutiques,
Fendi Sunglasses, dept stores,
baseball hats, international accounts the best,
Dolce Gabbana Sunglasses, hottest most fashion-forward pieces. In reality,
Special Edition Sunglasses, what sells in showrooms and at trade shows is either a more basic color of an item,
Wholesale NFL jerseys, a cheaper version of an item,
Ray Ban Sunglasses, wardrobe basics,
Active Sunglasses, etc.
Okay, so you may not be happy with my choice of shoes (I’m looking at you, Ian,
Football Jerseys!) but I think most of you have experienced what I wrote about earlier. That is,
ray ban sunglasses, finding something you love on the runway or in a magazine,
fendi sunglasses, only to later discover it was never put into production.
So there’s the full story. A big thanks to Jessica, who really knows her stuff,
Prada Sunglasses!
However,
converse one star, the actual problem is more complex. Even if there is interest in an editorial piece by a boutique or department store’s buyers,
Hockey Jerseys, if the demand doesn’t reach the minimum they need to produce, it just never gets made. The buyers are pure number crunchers and are dealing only with wholesale or retail projections. The editorial stuff they mostly see as fluff that doesn’t impact numbers.
Anyways, I mentioned that department store and boutique buyers have something to do with this. If no one puts in orders for these items,
Dior Sunglasses, they won’t be made. But my very knowledgeable friend Jessica Gold, who runs a fashion business consultancy called JG and Co.,
Baseball Jerseys, has a much more in-depth, educated explanation that I thought I’d share with you:
The last part of the puzzle is everyone–in the business and regular shoppers alike–is seeing runway pieces and samples online the second they are shown to editors. This is both good and bad. Excitement is built. But buys are based on wholesale and so the average consumer really does lose their say. And of course it’s upsetting when the pieces companies couldn’t afford to make never show up in stores.”
Posted in:
Rants, The Business A Concrete Explanation For Why Our Favorite Runway Looks Don’t Get Made By Lauren Sherman Thursday,
Oakley Sunglasses, Aug 12,
red bull hats, 2010 / 6:21 PM GMT -5
“You’re right-this stuff happens all the time. But it’s not exactly anyone’s fault, It’s the process’ fault.
相关的主题文章：
http://www.freeadvertisingzone.com/s...30#post1681430
hottest most fashion-forward pieces. In reality
Linear Mode
