business, marketing and operation of Internet technology
this option for some people is not only easy, but it is simply Shan Hu Long live, such as those landing distribution companies, because they had is a regional or professional
to SF, EMS express delivery service, of course, led bear the brunt. But the logistics services needed for e-commerce, far more than just express, because we not only want to buy books and shirts on the Internet, it is just the beginning of the story online shopping, we have the Internet to buy flowers, hairy, double bed, refrigerator, air-conditioning as well as imported cars. These are not able to provide courier services, which require cold chain logistics, express LTL (less-than-truck-load transport, is checked when a small number of batches of goods, equipment, or take a less than truck or a wagon transport vehicle for transportation in economically viable, arranged by the transport sector and other consignments assembled after transportation), large logistics, transport and so a variety of special logistics professional services. In fact, the Express can fit only a small part of the product distribution needs.
home delivery. In fact, even as large as SF Express this is a typical
to because To B To C, not simply shift demand, but several times, even a hundred times the demand amplification. To give an easy to understand example: a typical convenience store, every day there are at least 1,000 people to buy. Support the day-store sales,
Small webOS2.2 HP Veer listed in Germany in May, distribution centers every night just need to carry out a distribution of this shop enough. However, if 1% of the consumer demand shifted to online shopping, you need 10-to-home distribution. One-to-store delivery trucks cost about 50 yuan, a home delivery fee is about 5 yuan, 10 times also just good 50. This means that, for the logistics industry, the e-commerce share of total social retail sales for every 1% increase in distribution service revenue opportunities will increase by 100%. The actual situation is more complicated than this, so I do Taobao orders estimated to come from To B To C logistics demand multiplier is about 70 times magnification.
the recent do These three things together happens to be a complete logistics platform. Just need to platform-based logistics company, three core: the information is nerves, the warehouse is the heart, the service partner system is the limbs, no less.
a logistics company to themselves as Because it will allow enterprises to define their core competencies, specifically who their friends, who are their enemies.
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Finally, the Internet operation and services of. Traditional logistics business only need a key process-driven business systems, and e-commerce will need to allow consumers to track orders in real time, real-time status and location of every truck company should be on the Internet, all members of each distribution to the Internet, each shipment must be on the Internet, so that the upstream and downstream users, management and operations staff to share information anytime, anywhere, to achieve collaboration.
(The writer is executive director of the China Federation of Logistics and Purchasing, Information Technology Co., Ltd. Beijing President of Land of Wealth)
, however, to why, from To B To C, for a more powerful engine, but the logistics,
from the seller's point of view, he just needed someone to distribution, but also need someone to order processing, warehouse sorting, labeling, long-distance transport and the end of the distribution around the country together organically in order to quickly and accurately to achieve consumer demand. This usually is not the courier companies to provide services, because the charm lies in the delivery via standard overnight delivery to the beat of the efficiency of enterprises is difficult to customize for each individual service.
logistics shift from To B To C
if in accordance with Ma's estimates, 5 years of retail e-commerce to more than 15% of the total, it will create more than 3,000 billion yuan of new logistics service market, at least conceived to accommodate three to five ten logistics companies market.
followed by the marketing of the Internet. Operational characteristics that make online shopping the Internet will become a product-based logistics services company, led to the channel, that is, the rapid growth of the company will no longer rely mainly on the logistics team of the company's direct sales force, relying instead on large and small
However, by 2010, another company became China's first run through the scale of tens of billions of private logistics enterprises, it is good luck. In fact, the growth in SF last year, the amount of 1 year to more than 10 years of accumulated treasure for the total scale. This growth has largely come from the Ming said It not only gave birth to SF, but also created a billion dollar exceeded the total size of the logistics enterprise group.
first Internet based business. The end of 2010, I did a sample survey, 90% of the logistics enterprises have not yet entered the field of e-commerce services, while the remaining 10% are in their own e-commerce business, when customers open up at all costs to provide related services for the rapid needs to master the new features. The 10% of companies are now not necessarily the largest, but is clearly the ultimate winner of that group.
any car, a sudden change of 70 times the horsepower of the engine, are in for trouble. Transmission, chassis, the circuit can not adapt to the various subsystems. To foot braking is very natural, and perhaps still more than one foot. For the current logistics system, the warehouse, facilities, staff and even the system and other major resources are also mainly work in traditional industries, the demand environment, a key resource of any update will take time.
2010 at the end of e-commerce, in a special way for all to focus on the logistics industry. Whom it? Of course, is keep up the logistics services.
that day, he went on stage, said hundreds of business owners in the audience to do the logistics choice - is to join or leave Ali Department, which is the platform for doing products or do.
but not all of them are so easy to join-based the need to make sense Want to ability of customers to other independent power to provide comprehensive services.
unmet needs appeared in such unexpected ways, usually means that a mutation in an industry turning point had arrived. Because of China's logistics express at this moment is for the engine Zheliang - change from a manufacturing-driven e-commerce driven.
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from business to marketing, to the operation of the process of the Internet is the best logistics company for each e-commerce opportunities in the process of capture,
gucci outlet, can deeply understand the spirit of the Internet, the rapid transformation of the logistics enterprises to achieve, whether it is platform-based or product-type, no matter how much now, are likely in the next 5 years to become the industry leader.
my field of vision, the first to predict this trend is not the logistics industry, but Ali Baba. 3 years ago, I Alibaba Group, The modern logistics industry is about 90 in the last century started late, in the new century, the time has just come, P & G that the whole process of manufacturing companies to provide logistics services to be successful. Today, the protagonist of the story - PG is already a billionaire owner of the National People's Congress, the national logistics industry organizations should look to resolve the regulatory issues to form through his proposal. In the past 10 years, are very similar to treasure for the logistics enterprises developed in a similar manner. It can be said in the past 10 years, manufacturing logistics industry today is creating a major driving force.
Ma said: so that the logistics industry from the bud into the trend of the Internet, in such a trend, who can expedite the completion of the Internet technology, who will be able to get into e-tickets.
and those who provide services and logistics for the manufacturing enterprise, from the outset I met a friend at the venue, is one of the best third-party logistics business owner, when he told me that we should mobilize all employees to go back to do national marketing, the goal is medium-sized e-commerce companies across the country!
a service before we can as a variety of Logistics services for e-commerce companies can simply be divided into
In fact, the opportunity this time, the market requires more than a leader. Of the logistics of the Internet, will appear in a new industry group.
Ma said: does not react, so that the logistics industry into the Internet of the trend from the bud, in such a trend, who can expedite the completion of the Internet technology, who will be able to get into e-tickets.
who is a friend, who is the enemy
What is a logistics company's Internet technology?