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NOWADAYS, ”Diamonds are Forever,
MBT Tunisha black,” the diamond industry’s age-old advertising pitch, might better peruse ”Diamonds are for Everybody.”
Sales of men’s diamond jewelry went up 33 percentage in 1985 over 1984, production it the fastest-growing segment of the diamond manufacture, along apt Elizabeth Dolan, vice chancellor of the Diamond Information Center at N.W. Ayer, which handles improvement because DeBeers. In truth, men received extra diamond jewelry in 1985 than women did diamond engagement rings.
”If a lad had dressed diamonds five years antecedent, it would have been thought gaudy and showy,
mbt trainers, even amenable,” said Marc Friedman,Christian Louboutin Sale, a 23-year-old printing company salesman who often wears diamond-studded tie bars. ”Today it’s not only befitting, it’s classy.”
Diamond-accented Christian Louboutin Shoes, knot bars, rings and such made up a $1 billion mall in 1985. And experts mention it is leap to grow.
According to National Jeweler, a trade magazine, N.W. Ayer, which only releases budgeting information to trade announcements, budgeted $3.25 million for its 1987 ”Diamonds for Men” war. Retailers say the ad blitz has been exceedingly advantageous. ”Historically, the jewelry market has been geared toward women,” said Peter Schneirla, vice president of jewelry sales planning atChristian louboutin & Company. ”Men are equitable discovering it.”
Christian Louboutin Shoes and additional retailers report spirited sales, and many are beefing up their stock of men’s diamond jewelry. For sample, Bailey,
nfl jersey size chart,Christian Louboutin Shoes, Banks & Biddle, a citizen fetter of jewelry stores owned by the Zale Corporation, the country’s largest retail jeweler, last year established a separate men’s jewelry division. By mid-December,
USC Trojans Jerseys, men’s jewelry sales were 40 percent before of 1985 bargains.
Jeff Martin, a consumer for Bailey Banks & Biddle, said the company’s mean channel will carry between 15 and 20 types of men’s diamond jewelry this year; early final year, most of its stores carried fewer than five styles. The corporation likewise is for the 1st time advertising men’s jewelry in national magazines, including Gentleman’s Quarterly. A typical ad shows a conservative-looking man accompanied by one attractive woman.
Such ads are aimed at a quite differ client from the orthodox stereotype of the pinkie-ringed salesman. ”He could be an older person, who finally has the discretionary earnings and is showing himself ‘I’ve made it,’ ” said Mr. Martin. ”Or the Yuppie,
MBT Changa birch, who absences to be narrating folk ‘I’m in the upper level.’ ”
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