Police Sunglass Unapologetically Matchy-Matchy!_33

No, I do not go so far as to have my handbags and shoes be exact matches, but I do insist they blend and make sense together. I sometimes watch "What Not To Wear" and Air force one high top men shoe, while I think a lot of their advice is valuable, I sometimes look at the outfits they create and think "Really! It looks like a mish-mash - like they got dressed in the dark!" It just goes to show you that fashion is not an exact science and personality and personal preference play into it. Clearly, there's a stylist for every taste.
So, matchy-matchy or not, honor your own preferences. That said, don't be afraid to step outside your self-imposed box and try new things. That's how we keep it fun and fresh. But if a trend doesn't work for you, that's absolutely fine. Just know (or find out) what does and be true to that!
Recently, I was browsing in one of my favorite stores, and one of the sales women said to me, "Oh, one of your clients was just in, and she bought that necklace you told her about." I had seen this necklace that was SO her and sent her a picture. She then said, "I showed her another necklace as well that she loved, but we couldn't find earrings to match so she didn't get it. She told me that she's 'matchy-matchy' like you." I laughed. Yes, there are a few of us left!
Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing/MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the On-site SEO which is the foundation for all other web marketing anyway.
I have remained true to my personal style preference and wear it with confidence. I admire those who are funkier and trendier than I am and who wear the look well (not everyone does!). I also know that there is no one right way. If there were we'd all look like clones - what fun would there be in that?
So, while I never expect my clients to be matchy-matchy, I do know that most of them rely on me to help them know how far they can push the envelope (if that's what they want to do). It's funny, too. Twenty years ago, as a new image consultant, I attended a fashion seminar at Henri Bendel's Marc Jacobs Handbags, and I clearly remember the woman saying with great disdain that matchy-matchy was so "out!" I briefly questioned my style, but then I took a long look at what she was wearing and thought, if that's the alternative I'll stick with what I'm wearing.
All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.Ok so here's you first curve ball... there are two kinds of Search Engine Optimization Police Sunglass! What? Who knew? Well I did and now so do you.There is "ON PAGE" SEO and "OFF PAGE" SEO.On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.