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62753 2008 年 12 月 04 日 23:45 Reading (loading. ..) Comments (2) Category: Personal Log
China Economic Publishing House recently published Dr. Xiao Lihua, Professor Tong Ren city / PhD supervisor, Professor Han Yongsheng / PhD supervisor co-authored the monograph \Liu Yuan, Chinese Academy of Engineering Zhangyuan Shi Guo-Ning Qi, Song Fu roots, Ma Shihua, Gu and other new professors, Ph.D.; business: AMT CEO Kong Xiangyun, i1 CEO Yan Xin, President Liu Lei, Zhang Yu Hai Ding Ding, chairman of the Oriental Plaza is still chairman and chief design Master Luo, Wang Ning, vice president of CITIC Bank Bridge over the jointly recommended a heavyweight!
is rolling out a series of training courses: ★ build the brand at the core of the rapid supply chain; ★ floor to information technology, see the practical results; ★ business intelligence analysis - based on facts and data based on scientific decision-making, improve management and Performance; ★ ZARA buyers and rapid supply chain system to decrypt; ★ scientific examination of documents business team training; ★ orders will enhance the performance of skills; ★ how to reduce costs, and reasonable control of inventory; ★ how to conduct the brand positioning; ★ buyers Training - --- Scientific product planning training; ★ clothing sales skills; ★ senior supervisory training series; ★ organizational structure and process optimization; ★ how to plant and win-win strategy; ★ senior visual merchandiser training; ★ scientific operations - to create marketing plans - the implementation of - Optimize system; ★ secret of creating an excellent team - were good.
some courses in Younger, WSM, Europe? blue slave, Haier, Belle, Xingmeng, billion Vader, Hua Bo Yage, Bosideng have smoked and other enterprises to do as one House; Chinese Academy of Sciences, China Textile University, MBA, EMBA, graduate and doctoral courses taught and lectures; in IT168, E-Works, Analysys International, China and the U.S. CIO Summit on the Global CIO Summit Forum, the Global Summit and other public mass customization lectures and training in layman's language, vivid and humorous, pointed, directed at the nature of the concept of systematic methods + + tools, training, operations can be completed immediately, satisfaction, effectiveness, evaluation is very high!
need to contact:
Deputy welcome QQ: 62753 MSN: [email = [ft = # 0000ff,, Times] oliverxlh@hotmail.com] oliverxlh@hotmail.com [/ email] ; BLOG:
COURSE, [★ ★ ★ ★ ★ quality courses to build the brand as the core of rapid supply chain
Why the one hand, a large number of business backlog of inventory, a aspects of a large number of consumer needs are not met? Is your business the following problems:
brand positioning fuzzy? Enterprise everyone to understand their brand positioning are inconsistent?
no prior product planning, product structure is not reasonable? upper and lower body / structure categories the proportion of inappropriate? Works with the poor?
product development is always to the order will not end?
always a quality product? Processing and reproduction of single-cycle, high costs, cost is not high?
not timely delivery, transport cycle, high costs? Replenishment / Return / transfer cargo is not timely?
Shop goods piling up shop still not enough goods in the name? In addition to outside promotional discounts reduction
no other way? Effect is less and less satisfactory?
... ...
1 complex environment, life cycle theory of how change happens? Have any sort of inspiration and requirements?
2 status and response to disease diagnosis and
3 build the brand at the core of rapid supply chain model ---- buffet / drink model / sand base model
4 disk drive program
5 Express Plan
6 turn single plan
7
courses and interactive troubleshooting Second, [★ ★ ★ ★ ★ quality information technology courses for fall, see the effectiveness of information
Construction Errors abound: the concept of light weight effective, light weight hardware, software, light weight system data, light weight electronic business, light weight technology management, application of re-building of light ... ... how often manufacturers have claimed that the system how advanced into the the number of management thinking, how on the SAP / ORACLE / KINDEE / UF and other software, the number of companies have closed down? (ERP) system is obviously not a panacea! Significant investment in hardware and system construction, sales and profits rise, there are a few companies faster inventory turnover? How to make information technology quickly landing / paid off? Entrepreneurs are not afraid of inputs, outputs are not afraid, afraid of the input / output ratio is not worth it!
1 ---- stone hills of foreign information
2 Experience and understanding of information technology Mistakes Common Mistakes
2.2
2.1 reading and driving information technology and information
2.3
2.4 taxi information and information technology planning
3
3.1 business planning strategic planning
3.2
4
3.3 system architecture information systems information technology selection projects
5 management and rapid results
6 system operation and maintenance (one-third of Technical / seven management / twelfth of the data / Seventy-eighth of decision-making)
7 Troubleshooting courses and interactive
III ; [★ ★ ★ ★ ★ ---- excellent course of business intelligence based on facts and data to scientific decision-making, improve management and performance of information technology
basically just stay in this stage, after the record of facts, did not bring processing, analysis, decision! The benefits can be strange! Where large amounts of data lying idle! Decision-making is still racking our brains is the traditional seat of your pants? Technical data analysis is only a matter? In today's rapidly changing market demand, the integration of information to be faster, have to manage, business, technology, facts and data as the basis for rapid scientific decision-making, improve quality and efficiency of decision-making!
to see business analysis process:
? is not a lot of meetings or report to open a thick no one under the This decision making, timely turn single / replenishment / transfer cargo / promotions?
? is not the only person on the analysis of a single paragraph and no one is responsible for the total?
? is not grabbed the beard eyebrows, anything analysis?
? sales of 200 sales of 100 models must be better than the sell it?
? ... ...
1 stone hills ---- Experience in foreign information in marketing who
2 coordination meetings?
3 of information gathering?
3.1 system
3.2 outside the system
4 ==== scientific analysis of how the intelligence dimension of three-dimensional analysis of
4.1 channels (Regional - Community - stores, etc. etc.)
4.2 Product dimensions (categories - Small Class - Item, color, old and new products, fabrics, size, price, etc.)
4.3 time dimension (year - month - week - day, etc.)
5 scientific decision-making
5.1 Replenishment / transfer goods / return policy
5.2 facelift timely combination of promotional decision making
5.3
5.4 turn single / additional money making
5.5 ... ...
6 Troubleshooting and interactive
course four, [★ ★ ★ ★ ★ Courses] ZARA buyers and rapid supply chain system to decrypt
\ZARA as \ZARA is that \ZARA so many awards and excellent performance for Chinese clothing enterprises have started their own \Of ZARA model understanding can be described as benevolent see benevolence and the wise see wisdom: Some people think ZARA model's success lies in its rapid imitation and a strong imitation team; Some people think that the key to its rapid production model to eliminate the entire textile and apparel industry supply chain bottlenecks; Some people think that lies in its efficient logistics and distribution system; Some people think that the key lies in its high frequency, user-friendly information systems and communication mechanisms; Some people think that the key lies in its huge marketing network and sales capabilities quickly the concept of advocacy and \its solid financial strength support; also suggested that its highly integrated vertical supply chain and mode of operation ... ... why learning hundreds of Chinese garment enterprises in the end a very low success rate ZARA what?
1ZARA Background Introduction
2 fast supply chain system
2.1 buyers, product design
2.2 Organization and procurement and production
2.3 product sales and distribution
2.4 Series feedback
3ZARA Photo Appreciation
3.1 Products (Men / Women / Kids)
3.2 window
4 stores and garment enterprises in China to build a large practice
5 ZARA mode troubleshooting five courses and interactive
, [★ ★ ★ ★ ★ Business Courses Team Training
scientific examination of documents of your business is not often we are optimistic about the explosion in advance shall not burst a lot of inventory backlog? Do not see the dark horse in the blaze but rather abruptly best-selling models can only see the goods do not worry it make? Single trial of your company's processes, such as how the participants? A few years ago the best-selling models incomplete information is not saved? Was not always have to re-find clothes everywhere? ... ... How to choose a single person on trial, reasonable arrangements for single-trial process, to ensure the goods structure, color, fabric, the version is more reasonable? Increase the proportion of best-selling models and reduce the proportion of slow-moving models? Reduce inventory ... ...
1 Why should business team single trial?
2 What is the business team?
3 business team membership?
4 to set the team the benefits of business?
5 business team review what?
6 What kind of single-trial process is more reasonable?
6.1 time-plan style categories
6.2 Planning
Section Planning
6.4 6.3 Price schedule
6.5 Single-trial review a single paragraph (fabric / color / Layout / Retail Price / price / ... ...)
6.6 How to incorporate
7 review single rate?
8 single-instance trial
9
courses and interactive troubleshooting six, [★ ★ ★ ★ ★ quality courses to enhance skills in performance order will not want your business
join as many orders in the order? Order some more please? Certainly do not want a small set of the enterprise, how to order be considered good? How to join brainwashing? How to give yourself a good set of staff training and tools to really help, then surgery to join in the reasonable order? Is set up according to their own preferences? Vision than anyone else right? How to determine the size of the proportion of orders?
1 the basic principles of rational order
2 sales, order quantity and profit and loss analysis
3 total order quantity of each band of reasonable type of structural analysis
4
5 on the lower body ratio analysis
6 color analysis
7 price segment analysis
8 tips to enhance the performance of orders will be practical exercises
9 orders
10 troubleshooting and data analysis through a series of training and interaction
can generally improve orders will be performance 10-30%.
course seven, [★ ★ ★ ★ ★ quality course to reduce costs,
ugg australia 激安, reasonable inventory control? Why unconsciously
stock more and more? Why get rid of inventory is always the same as the devil? How can I use it yield?
1. how the sales forecast? How to reduce the forecast error? Switch stores plan?
2. how to determine the store inventory control and distribution standard? What are the factors to be considered the standard distribution?
3. how to conduct a reasonable estimate of total?
4. how to conduct one single amount determined under?
5. how to conduct preparation? Got to use MRPII software?
6. How to make reasonable scheduling of goods?
7. How quickly turn a single?
8. how to effectively promote?
9. a decline in sales models do? How to avoid recurrence?
10. stock either garbage, or a treasure! How to change waste into treasure?
11. Why should the stock decline in value? Specifically how to do better?
12. how to inventory liquidation?
13. Troubleshoot and interactive courses
eight, [★ ★ ★ how to conduct the brand positioning?
your business the following problems: brand positioning fuzzy? everyone within the enterprise to understand their own brand are not the same? Product / Price / channel does not match the phenomenon always appears? Product style has been wavering?
1 brand positioning
2 common problems in brand positioning, brand positioning principles
3 historical interpretation of the content
3.1 Brand positioning objects
3.2 ---- Consumer objects consumer DNA analysis
3.3 Products Location
3.4 style design elements positioning
3.5 product category positioning
3.6 product price positioning
3.7 marketing channel positioning
3.8 Brand positioning
3.9 Troubleshooting competitor positioning
4 courses and interactive
nine, [★ ★ ★ buyers merchandising training ---- science training
many companies there is misunderstanding on the buyer, or simply purchasing product planning it? Just understand the commodity is a good buy hand? Not need to do a detailed analysis? Not need to know the sales? How to participate in the dynamic inventory control in the enterprise to go? How to scientifically formulate product planning? How to adjust, monitor and optimize?
1
2 main functions of the buyers team buyers composition and product planning division
3
4 themes and band planning
4.1 Planning
4.2 fabric color planning
4.3 category Planning
4.4 pricing plan
4.5 cost planning (costing)
4.6 ---- on the cargo-band weather forecast system planning / production cycle of north-south differences
4.7
4.8 distribution planning and inventory control Planning
4.9 Total Planning
4.10 promotional planning
5 garment buyers patterns world-class benchmark ---- ZARA
6 Troubleshooting and interactive
course X. ; [★ ★ ★ ★ clothing sales skills
\Due to defects in the stores shopping guide language played out every day to leave the scene of active expulsion of the customer, but we do not know, but also continue to use the wrong way to communicate with customers, continue to take the initiative to the guests inadvertently excluded. In fact, every store sells every two or three at least have less clothes, but we have some of the terminal managers, and knowledge, but also to such cases occurred repeatedly in the store.
But never before had such a great person to calculate the intangible losses! For example, out of stock, for example, to shut out potential customers of the ... ... those eyes just stared at the physical stuff! Opportunities, sales, profits that flow in the gap of the invisible drain away!
how to improve the rate into the store? How to improve the turnover rate? How to improve customer price? How to improve retention rates? Faced with a daily occurrence
scene, our company / manager / staff ready?
1. how to deal with customer relations
1.1. warm and close to shops shopping guide customers to the customer and replied: I casually look
1.2. customers like, may accompany say: I think the general or try other places around to see
1.3. face to face demolition of the new packaging, the customer still shouting after the new trial may be remaining a
1.4. ... ...
2. how to deal with clothing dress the problem
2.1. customers, after trying on several sets of clothes, nothing that turned away
2.2. I do not like this, very mature, good old-fashioned look to wear
2.3. Customer fitting when, in fact, size is very fit, but customers think it is a small
2.4. ... ...
3. how to deal with the issue of quality clothing
3.1. This is a new, as similar models, is the customer mistakenly believe that last year's old
3.2. This dress style, color and I are satisfied, that is, at the fabric does not feel that comfortable
3.3. It can not wash clothes, really in trouble, I do not want
3.4. ... ...
4. how to deal with customer price objections
4.1. I come to your shop several times, I sincerely want to, you then I bought a cheap
4.2. opposite the shop's clothes with you The style is almost exactly the same, but the price is much lower than you
4.3. I want to have to come to your store, customers have the old friends, do not offer you
4.4. ... ...
5. how to deal with customer discounts and problems
5.1. one does not discount, buy three pieces do not discount, and if so I would not buy a
5.2. just bought clothes off to play so bad, really Wohuo you sum of my post
5.3. you say that clothes just do not discount the time of listing, but the latter has played a more than a low
5.4. ... ...
6. how to deal with customer complaints
6.1. customers return period, style and other non-quality problems because of the demands the return of
6.2. according to the provisions of this situation can return, but the problem is the clothes over return of
6.3. can not be proved to be quality problems, but customers are asking returned, do not resolve do not check out
6.4. ... ...
7. troubleshooting and interaction
courses XI [ ,],[How should the supervision of qualified? What to do to prepare before the trip?
1 How to manage the terminal's three core: Cargo / games / people?
2 How to make a good gold shops?
3 shop processes and site evaluation form?
4 store inspections What to do preparatory work before?
5 field sales presentation skills?
6 display options?
7 Incentive?
8 travel store inspections and skills summary report template?
9 Troubleshooting and interactive courses
second, [★ ★ ★ ★ organizational structure and process optimization?
your business is not present organizational structure is not clear, unclear job responsibilities? no complete and clear process, and more are doing useful work, do not add value ... ... morale is not high? competent staff in the care of the dry matter, staff concerned about the charge of the dry matter? absence of \ heavy-bit \ offside \ displacement \ is not in place of the phenomenon is very important? Execution?
1 business
2 status and problem diagnosis optimal organizational structure and process standards?
3 world-class garment enterprise organizational structure and processes of various departments for reference
4 KPIs evaluation system troubleshooting reference
5 courses and interactive
XIII ; [★ ★ ★ how to plant and win-win strategy?
to a survey released by the Commerce Department report showed that 84 species in the survey in the textiles and clothing, 86.9% of the oversupply of goods! \
1 Why set up strategies to build the factory?
2 reverse marketing strategy
3 factory standards?
4 how long-term win-win strategy for the factory? ---- Value analysis / standardization / simplification / KISS / EC
5 how to work together to reduce costs?
6 how to work together to ensure and improve quality?
7 how to work together to accelerate the speed synergy?
8
courses and interactive troubleshooting fourteen, [★ ★ ★ senior visual merchandiser training division of duties
display only display it? Display division came out only on goods, the goods under the color / category / upper and lower body / venues passively adjust it? Teachers display good business in the beginning to the product planning, store space planning to a passive rather than reactive!
1
2 color fabrics Planning Planning
3 store space planning
4 props planning
5 display skills
6 window display
7 display the international big-name programs
8 Troubleshooting and interactive courses
fifth, [★ ★ ★ scientific operations - to create marketing plan - do - in addition to optimize the system
promotional discount no It is law? Why discount the intensity increasing? Why are more and earlier promotions? To the end of the quarter was consistent with profit maximization principle of marketing it? How to achieve better sales results?
1 promotional marketing definition
2 categories
3 promotion plan - do - optimize system
4 to enhance the skills and methods of promotion effects
5 Troubleshooting and interaction
Course sixteen, [★ ★ ★ excellent team to build the secret - good
total staff (adults) is not tired of preaching? Adults do not like to be taught, but prefer to observe with their own eyes, hard to understand, a short films, a section of interaction and communication, the staff more aware of their value, understand the importance of team work! good idea to create a total of
1 and the team to watch short film \way
1.3 ---- Ye Yan encouraging each other genius
1.4
2 recognition and self-recognition of the backbone of how to build enterprise execution ---- middle value realization
2.1 upgrade and the next person, to make our own power; in person, do handedly; on the person, and everyone has the intellectual
2.2 upper: Taoism; middle: Confucianism; Primary: Legalism
2.3 monkey story
2.4 No objections have is power, reactive power support is over! charge should be advocated, not \;
2.6 personnel / human resources / wealth / person cut
2.7 Training and Promotion: You can refuse to learn, but your competitors do not;
3 watch the movie \> 4 Troubleshooting and interaction
blog for more information see Xiao Lihua
themSomeone belongs which christian louboutin opti
Linear Mode
