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In most articles, regardless of whether it's an online article beats headphones, a web content or something that you see in the newspaper, the headline of the article or the prelude to a particular part of the content plays a pivotal role in drawing people in. I've been asked before, 'How do you write a headline that grabs at peoples' attention?' I don't have a magical wand to do that and the rules to how to write such a headline changes all the time, so, but there are some rules that I follow when writing headlines.
Including your keywords into your headline when writing
This is part of my rule....I don't know about others. The reason for this rule is because I want it to be a little bit more SEO-friendly and also kick-ass. For example, if the keyword you want is 'cheap business deal', I would probably go with something like CHEAP BUSINESS DEALS SHOCKS COMMUNITY. If it's a new handbag designed for teens and the keyword is handbag, I'd go with something like CHIC TEEN BAGS HITS THE STREETS. Well, you get what I mean, the basic concept is to keep the keywords in the headlines.
Shout, exaggerate and blow things out of proportion
Some people try not to do this and frankly speaking, I don't like stretching the truth too far either but this is how you've got to do it if you want to write a really good headline that grabs people's attention. Nobody would give your news or article a second thought if it was something boring or normal.
If you don't want to exaggerate too much, during the second-edit, go back and 'tone it down a little' without changing it too much; for instance, use a milder word that does not stretch reality too far. Example; change CRAZY to UNBELIEVABLE or GUARANTEE to PROMISE.
But keep it big. That's my advice. Then you'd get the attention you want.
Keep to the current and understand the readers
People who are on top of the news snap their heads around when they hear of the latest breaking news....that's how CNN's breaking news work, isn't it? Your readers are always current and up-to-date, therefore, you'll have to do that when you write your headline as well. Boring old news, nothing new, blah. But if you shout at them and say something like ECONOMY DOWNTURN DOES NOT AFFECT THE INTERNET MARKET INDUSTRY, they turn around and look....and then think, why the hell did it not affect the internet market?
When you write, you want to push all the right buttons
In whatever it is that you write, it pays to remember the hot buttons. In each and every one of us, there are hot buttons to push. Words that will just send them into a frenzy whereby the impulsiveness just raises its head in even the most sober folks. FREE is a button. NOW is a button. As for slimming products, PAIN-FREE is a button. When you write, include all these buttons into your writing. It takes some time for you to realize what these words are but every time you publish something, take a look at it and gauge their effectiveness and then slowly try to find words that you have placed inside of that article and things will come to you.
The rule of thumb is this....your readers don't buy the things that they need from the Internet (if you're an ecommerce business owner)! Remember...the get the things that they need from the supermarket, not the internet! When you write, remember to incorporate words that would make then WANT to buy that from you, incite their excitement and desire to have what you're selling.
And you can do all of this with a headline that SHOUTS at the top of its lungs!
Out, I say! One; two Manolo Blahnik Shoes, why then 'tis time to do't. My skin is murky. Okay, probably not exactly how the Bard would have written it, but I would bet it's exactly what Lady Macbeth was trying to say. Men always misinterpret women, why is that?Of course her skin was murky! After 35, even with the best of home care, you have to know when to call in the professionals. Being a diva, I've been taking care of mine since my teens. Years of acne taught me that early! Sadly I spent much of my wasted youth tanning and sun bedding. Remember when those first beds came out? Year round bronze beauty.That's why so many of us look like handbags today. In my case a badly mottled one.
Melasma. Say it loud, say it proud. My face by mid-thirties looked like a shaded relief map of Asia. I won't go into a scientific definition of melasma, but it's a horrid condition of blotchy christian louboutin, brown areas all over your skin. It looks like Guerlain's Terracotta Summer Stones, except not blended or pretty. Melasma apparently loves all things Asian, African, Mediterranean, or Hispanic. Since I am a mixture of two of these groups, I get lots of love from Melasma. Not to say it discriminates, it likes white girls too. But you know us brown girls love to show how tan we get, and I could roast and toast with the best of them. Well bully for me because all I have to show for it is my multicolored face.