"Get Rich Fast" - Or Learning the Basics

Let's discuss one of the most common types of digital material sold on the Internet our days. It is based on the assumption that the Internet is full of earning opportunities and the authors are going to show you how to make $100-$1000 or even $10000 per... day by just using their unique method. And they want you to buy the method straight away for a littlest price like $19.99. They even give you some other things ("worth thousands") free so you could get even richer at no time at all. Apart from an obvious knowledge that there is no such thing as a free lunch and money does not grow on the trees, one should ask oneself: "Why on earth he is selling something for $19.99 if he could easily make $10000 by using his own method?" But one of the main objectives of the sales letter is not to allow potential customer to ask such uncozy questions.
Some of the tactics are to give a "philanthropic answer", like I love you, lot, so much that I want to share (making lots of competitors?). Other is just to start psychological attack. The attack, also called sales letter or sales pitch looks almost the same for any product. It uses certain psychological techniques to attract and then fully grab visitor's attention. First little trick always used on such sites is date. Yes, using a small JavaScript insert the sales letter is always dated by today's date, therefore creating this brand new impression year after year. Then it is personalized, starts with something like "Dear Friend" or "Dear Fellow Internet user". After the close association is completed (friend,Versace Wallets, fellow, etc.) the elementary psychological tactics is implemented. What you are going to read now, it's something not even the owners of such sites know, as in most of the cases they simply adjust existing sales letters or hire a copywriter.
Modern psychology often works on "close association" concept, it's when the psychologist "gets into patient's shoes" and creates a bond between his condition and patient's condition. Bond works both ways and when the psychologist slowly moves out of the created emotional and mental state, so does the patient. Therefore some of the problems could be resolved by this tactics. The same method could be used in a sales letter, and let's see how.
Knowing that if the visitor is still reading the letter then he is, most probably, in some sort of difficulties and looking for a solution, author takes a first step to make the "associative bond". He talks about difficulties he had before discovering his new method. To make it as general as possible, he includes almost all type of financial difficulties that one person could have, including loosing job, getting broke, having no money to pay bills, etc. Therefore each reader associates himself with one of the positions. When the "feel bad" point reaches the climax, author should start moving into the opposite direction (otherwise visitors would simply leave his site, sobbing).
And here we go, creating now a "feel good" part still keeping the visitor bonded. To do this, authors are using "testimonials from ordinary people" (bond is being straitened), then numerous rewritings of the same objective (what you will get), etc. We would not concentrate on the details here as the main objective is to create a feel good point still bonded with the visitor. The last effort - sales blast: today only (remember the date trick?) price is $19.99 (just because I feel so generous to my friends). This is it; some have already taken the bait. Authors could add many other safeguards like no condition money back guarantee (not many people will claim that, as another trick is usually in place like "even the schoolchild could follow the method", therefore refund for a customer would simply state that he or she is not even at the level of a school kid!).
I think only 0.1% of visitors are converting (word used by the Internet marketers meaning that visitor is turning into customer) but with almost zero initial cost this still trickle-feeds owners bank account.
Again, I would like to mention that the focus of this article is not how to be a creative artist and express yourself through your music, but solely about how to make music that will eventually lead you to SIGNING A RECORD DEAL.One thing you have to remember when following this method is that "popular" trends change quite often in the music industry. What is popular today might not be popular tomorrow. So, you have to be able to determine when a trend is growing and when a trend is on the verge of extinction, because you don't want to spend 6-12 months creating an album worth of material only to find out that no-one is listening to that sound anymore. For example, if you are creating music in the Rap genre, you don't want to use rap music beats from the 90's, but you want to be sure you are using rap music beats that sound like they were produced in the year 2009!
While there are no hard and fast rules to determine how long a trend will exist, use your better judgment. For example, I will use the Hip-Hop industry and one of its most popular trends of the 2000's. Approximately five years after T-pain exploded onto the scene with his unique use of Auto-tune and the Vocoder, nearly every popular song in the Hip-Hop Genre today in 2009 is incorporating those elements. It has gotten to the point where popular rapper Jay-Z recently released a song titled "Death to Auto-tune." Now this should be a clear indicator to anyone in the Hip-Hop genre that this trend is on the verge of extinction, but soon a new trend will grow in popularity to replace the old and YOU WILL BE READY!